Here are the key points from the analysis of the responses:
- 30% of retailers have been associated with Vodafone for more than 5 years, indicating a good long term relationship.
- 24% each have been associated for 3-5 years and less than 1 year, showing both new and medium term associations.
- 22% have been associated for 1-3 years.
- 70% of retailers said the DSE visits daily, showing a high frequency of engagement.
- 14% said 4 times a week and 10% said twice a week, also indicating regular visits.
- Only 6% said thrice a week, showing most retailers get visited at least twice a week.
For a business to grow and respond to the threats and opportunities, Vodafone’s flexible infrastructure helps to innovate and implement new communication technologies by reducing the cost and complexity of managing global communications. The mobile, fixed and machine-to-machine technology helps in creating new products, revenue streams and routes to market. Various powerful tools and flexible approach makes the people happier, more engaged and more productive at the same time.
Apart from Wireline solutions, Enterprise mobility, Machine to machine solutions and Business value added services Vodafone provides conferencing and collaboration facilities for the large corporates.
This document summarizes a seminar presentation on Vodafone's marketing strategies. Vodafone's vision is to enrich customers' lives through mobile communication. Some of Vodafone's awards include being named the best mobile money service for the unbanked in 2011. The presentation discusses Vodafone's business strategies and the results of a survey showing that most users choose Vodafone for its call rates and learn about Vodafone through advertisements.
This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. It includes an introduction that provides background on the mobile industry and mobile phone history in India. It also includes a table of contents that lists 8 chapters and their page numbers. The chapters seem to cover an introduction, research design, company profile, data analysis, findings and conclusions, recommendations, appendices and bibliography. Tables and graphs are also referenced.
Vodafone is a global mobile telecommunications company headquartered in the UK. It has a presence in over 30 countries and partners with over 40 more. The document discusses Vodafone's history, vision, products/services, key milestones, strategies employed by different CEOs, benefits of its international scope, and SWOT analysis. It recommends strategies for Vodafone to derive increased value from its international portfolio, such as entering entertainment and partnering locally.
This document provides information about Vodafone, including its history as a public limited company incorporated in England with a global presence, mission to leverage mobile technology, vision to be a trusted brand, and values of passion for customers, employees, results, and society. It also outlines the key components of running an ecommerce store, including merchandise, security, placement, presentation, payment, and fulfillment. Gaps between consumer expectations and management perceptions are identified. Recommendations include implementing an online purchasing system and mapping products to the customer decision process. The business model sections specify value propositions, target segments, benefits, resources, offerings, and revenue models.
Vodafone Essar is a subsidiary of Vodafone Group operating in India. The document discusses Vodafone's operations in India, its products and services, a PEST analysis, segmentation, targeting, positioning, and competitive strategies. It also outlines an IMC plan to increase brand awareness and customer base through advertising, print media, and outdoor advertising.
This document is a project report submitted by Mohammed Asif Khan to the University of Mumbai in fulfillment of the requirements for a Bachelor of Management degree. The report focuses on conducting a customer satisfaction survey of Vodafone customers. It includes an introduction, literature review on the telecommunications industry and Vodafone, methodology for the customer survey, results and analysis of the survey, and conclusions. The project was guided by Prof. Aftab Shaikh.
Vodafone adopted a marketing strategy of using Zoozoos, cartoon characters, as brand ambassadors to promote their value-added services. This creative advertising campaign featuring the Zoozoos became hugely popular, reaching 89 million people in the first 10 days of the Indian Premier League cricket tournament. The Zoozoos helped raise Vodafone's profits and tremendously increased their brand value through viral marketing. Within a short time, Vodafone became the third largest telecom company in India, showing that their low-cost, relatable advertising strategy was very effective.
For a business to grow and respond to the threats and opportunities, Vodafone’s flexible infrastructure helps to innovate and implement new communication technologies by reducing the cost and complexity of managing global communications. The mobile, fixed and machine-to-machine technology helps in creating new products, revenue streams and routes to market. Various powerful tools and flexible approach makes the people happier, more engaged and more productive at the same time.
Apart from Wireline solutions, Enterprise mobility, Machine to machine solutions and Business value added services Vodafone provides conferencing and collaboration facilities for the large corporates.
This document summarizes a seminar presentation on Vodafone's marketing strategies. Vodafone's vision is to enrich customers' lives through mobile communication. Some of Vodafone's awards include being named the best mobile money service for the unbanked in 2011. The presentation discusses Vodafone's business strategies and the results of a survey showing that most users choose Vodafone for its call rates and learn about Vodafone through advertisements.
This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. It includes an introduction that provides background on the mobile industry and mobile phone history in India. It also includes a table of contents that lists 8 chapters and their page numbers. The chapters seem to cover an introduction, research design, company profile, data analysis, findings and conclusions, recommendations, appendices and bibliography. Tables and graphs are also referenced.
Vodafone is a global mobile telecommunications company headquartered in the UK. It has a presence in over 30 countries and partners with over 40 more. The document discusses Vodafone's history, vision, products/services, key milestones, strategies employed by different CEOs, benefits of its international scope, and SWOT analysis. It recommends strategies for Vodafone to derive increased value from its international portfolio, such as entering entertainment and partnering locally.
This document provides information about Vodafone, including its history as a public limited company incorporated in England with a global presence, mission to leverage mobile technology, vision to be a trusted brand, and values of passion for customers, employees, results, and society. It also outlines the key components of running an ecommerce store, including merchandise, security, placement, presentation, payment, and fulfillment. Gaps between consumer expectations and management perceptions are identified. Recommendations include implementing an online purchasing system and mapping products to the customer decision process. The business model sections specify value propositions, target segments, benefits, resources, offerings, and revenue models.
Vodafone Essar is a subsidiary of Vodafone Group operating in India. The document discusses Vodafone's operations in India, its products and services, a PEST analysis, segmentation, targeting, positioning, and competitive strategies. It also outlines an IMC plan to increase brand awareness and customer base through advertising, print media, and outdoor advertising.
This document is a project report submitted by Mohammed Asif Khan to the University of Mumbai in fulfillment of the requirements for a Bachelor of Management degree. The report focuses on conducting a customer satisfaction survey of Vodafone customers. It includes an introduction, literature review on the telecommunications industry and Vodafone, methodology for the customer survey, results and analysis of the survey, and conclusions. The project was guided by Prof. Aftab Shaikh.
Vodafone adopted a marketing strategy of using Zoozoos, cartoon characters, as brand ambassadors to promote their value-added services. This creative advertising campaign featuring the Zoozoos became hugely popular, reaching 89 million people in the first 10 days of the Indian Premier League cricket tournament. The Zoozoos helped raise Vodafone's profits and tremendously increased their brand value through viral marketing. Within a short time, Vodafone became the third largest telecom company in India, showing that their low-cost, relatable advertising strategy was very effective.
Vodafone Group is the world's largest mobile telecommunications company measured by revenues and the second largest measured by subscribers. It operates in over 30 countries and has partner networks in over 40 additional countries. Some key facts are that it is headquartered in London, was founded in 1984, and had revenues of $45.88 billion in 2011. It has acquired other operators to expand its operations, such as acquiring a 67% stake in Hutchison Essar in India in 2007.
Vodafone and Idea Cellular, the second and third largest telecom companies in India, plan to merge by February 25th to create the largest telecom firm in India. The merger would combine their customer bases of over 394 million subscribers, surpassing Airtel's 263 million subscribers. The combined entity is expected to have a 43% revenue market share, higher than Airtel's current 32.84% share. Benefits of the merger include reduced financial challenges, improved infrastructure and services, and a stronger position against competitors. However, the merger may face hurdles from exceeding spectrum holding limits in some areas, requiring selling off excess spectrum.
Two friends had a common vision to create an online furniture retailer for modern Indians. Pepperfry was launched in 2012 and has since grown to over 40 studios, 22 warehouses, and 1 office across India. It utilizes information technology like automated inventory management and a seller/franchisee dashboard. Products are sourced from over 10,000 sellers and distributed through Pepperfry's supply chain centers. While revenue has increased yearly, expenses exceeded income in recent years. Areas for improvement include increasing competition, high shipping costs, and customers' preference for offline shopping. Pepperfry is exploring augmented and virtual reality, as well as artificial intelligence, to enhance the customer experience and disrupt the furniture retail industry.
Vodafone is a global mobile network operator headquartered in the UK. In India, it acquired Hutchison Essar in 2007 and rebranded Hutch networks as Vodafone. The presentation discusses Vodafone's vision, mission, key people, organizational structure, products, financial results in various countries including India, competitors in India, and thanks the audience.
This document contains two questionnaires about Jio mobile network and Colgate toothpaste. The Jio questionnaire contains 10 multiple choice questions regarding the respondent's awareness and usage of Jio network, their spending on current network plans, problems with current network, rating of Jio network performance, and which Jio plan they use. The Colgate toothpaste questionnaire contains 10 similar multiple choice questions regarding the respondent's current and previous usage of Colgate toothpaste, purchase frequency, future purchase plans, triggers for purchase, and brushing habits. The questionnaires gather demographic details of respondents like name, occupation, income, education level and place of living.
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries. It has over 275 million subscribers worldwide, making it one of the largest mobile operators globally. The document discusses Airtel's marketing mix, known as the 4 P's - Product, Price, Place, and Promotion. It details Airtel's various product offerings, pricing strategies, distribution channels, and promotional activities.
This document analyzes Vodafone's strategy for developing total communications in the UK market. It provides an overview of Vodafone, including its mission, vision, and growth objectives. It then performs a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis to evaluate the market environment and Vodafone's position. Recommendations are made, such as partnering with BT, tapping into rural markets, and diversifying services. The value chain and bibliography are also included.
The telecommunications industry in India has high potential for new entrants due to relatively low barriers to entry. Some key points regarding potential new entrants include:
- Low capital requirements: Compared to other industries like manufacturing, setting up telecom operations has relatively low capital intensity. This lowers barriers for new companies.
- Growing market demand: With rising incomes and digitalization, demand for telecom and internet services is growing rapidly in India. A booming market offers opportunities for new players.
- Technology developments: Advances in technologies like 5G and IoT allow newer companies to offer innovative services and compete effectively against incumbents.
- Regulatory support: Telecom regulator TRAI and government policies aim to promote
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
This document provides information on Bharti Airtel's mobile services business in India. Some key points:
- Airtel is India's largest mobile service provider with over 171 million subscribers as of 2011.
- It faces competition from other major players like Vodafone, Idea, BSNL, and Aircel.
- Key success factors for Airtel include network coverage, call quality, brand image, and product offerings.
- A SWOT analysis and various strategic models are presented to analyze Airtel's position and identify strategic options for the future like expanding 3G services and focusing on rural markets.
mba project in jio comunication in pratap collegeSatyendra SinghS
The document discusses the Indian telecom industry which has experienced rapid growth in recent years with the addition of over 200 million subscribers annually and a total of over 1 billion subscribers as of 2016. It outlines the major players in the industry such as Airtel, Reliance, and Idea Cellular who provide GSM and CDMA networks, and licensing frameworks used by the government to regulate the industry. The declining costs of mobile phones is a key driver of growth in India's telecom subscriber base.
Reliance Jio has undertaken an aggressive marketing strategy that includes:
- Offering free data, voice calls, and apps until March 2017 as part of their welcome offer
- Promoting affordable data plans starting at Rs. 50 per GB and 8GB of free WiFi access
- Reaching over 18,000 cities and 2 lakh villages across India through their extensive distribution network
- Engaging in promotional activities using celebrities and providing free services at cricket stadiums
- Maintaining a strong online presence on platforms like Facebook, Twitter, blogs, and their own website and portal
Vodafone is the world's largest mobile telecommunications company, offering services to over 260 million customers in 26 countries. It was formed in 1984 as a subsidiary of Racal Electronics and became fully independent in 1991. Vodafone has expanded rapidly through mergers and acquisitions, including acquiring Mannesmann AG in 2000 in one of the largest corporate mergers ever worth £112 billion. Vodafone's vision is to be the world's mobile communications leader and enrich customers' lives by connecting more individuals globally through mobile services.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
Mumbai's Dabbawalas - Amazing Management Success Story IndiaTargetseo.com
Mumbai's Dabbawalas - An Entrepreneurial Management Success Story of India - Presentaional Modified by Paavan Solanki, SEO Ahmedabad - One of the Fan of Dabbawals in India.
Vodafone began in 1982 as Racal Strategic Radio Ltd, which won a UK cellular network license. It was later renamed Vodafone and launched its first mobile call in 1985. Over the years it grew significantly through acquisitions and became a global leader in telecommunications, serving over 200 million customers across 27 countries by 2007. However, it also faced challenges like recording the largest loss in British corporate history in 2005 due to impairment charges from past acquisitions. Going forward, Vodafone aimed to strengthen its market position and explore new technologies.
Vodafone Group is the world's largest mobile telecommunications company measured by revenues and the second largest measured by subscribers. It operates in over 30 countries and has partner networks in over 40 additional countries. Some key facts are that it is headquartered in London, was founded in 1984, and had revenues of $45.88 billion in 2011. It has acquired other operators to expand its operations, such as acquiring a 67% stake in Hutchison Essar in India in 2007.
Vodafone and Idea Cellular, the second and third largest telecom companies in India, plan to merge by February 25th to create the largest telecom firm in India. The merger would combine their customer bases of over 394 million subscribers, surpassing Airtel's 263 million subscribers. The combined entity is expected to have a 43% revenue market share, higher than Airtel's current 32.84% share. Benefits of the merger include reduced financial challenges, improved infrastructure and services, and a stronger position against competitors. However, the merger may face hurdles from exceeding spectrum holding limits in some areas, requiring selling off excess spectrum.
Two friends had a common vision to create an online furniture retailer for modern Indians. Pepperfry was launched in 2012 and has since grown to over 40 studios, 22 warehouses, and 1 office across India. It utilizes information technology like automated inventory management and a seller/franchisee dashboard. Products are sourced from over 10,000 sellers and distributed through Pepperfry's supply chain centers. While revenue has increased yearly, expenses exceeded income in recent years. Areas for improvement include increasing competition, high shipping costs, and customers' preference for offline shopping. Pepperfry is exploring augmented and virtual reality, as well as artificial intelligence, to enhance the customer experience and disrupt the furniture retail industry.
Vodafone is a global mobile network operator headquartered in the UK. In India, it acquired Hutchison Essar in 2007 and rebranded Hutch networks as Vodafone. The presentation discusses Vodafone's vision, mission, key people, organizational structure, products, financial results in various countries including India, competitors in India, and thanks the audience.
This document contains two questionnaires about Jio mobile network and Colgate toothpaste. The Jio questionnaire contains 10 multiple choice questions regarding the respondent's awareness and usage of Jio network, their spending on current network plans, problems with current network, rating of Jio network performance, and which Jio plan they use. The Colgate toothpaste questionnaire contains 10 similar multiple choice questions regarding the respondent's current and previous usage of Colgate toothpaste, purchase frequency, future purchase plans, triggers for purchase, and brushing habits. The questionnaires gather demographic details of respondents like name, occupation, income, education level and place of living.
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries. It has over 275 million subscribers worldwide, making it one of the largest mobile operators globally. The document discusses Airtel's marketing mix, known as the 4 P's - Product, Price, Place, and Promotion. It details Airtel's various product offerings, pricing strategies, distribution channels, and promotional activities.
This document analyzes Vodafone's strategy for developing total communications in the UK market. It provides an overview of Vodafone, including its mission, vision, and growth objectives. It then performs a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis to evaluate the market environment and Vodafone's position. Recommendations are made, such as partnering with BT, tapping into rural markets, and diversifying services. The value chain and bibliography are also included.
The telecommunications industry in India has high potential for new entrants due to relatively low barriers to entry. Some key points regarding potential new entrants include:
- Low capital requirements: Compared to other industries like manufacturing, setting up telecom operations has relatively low capital intensity. This lowers barriers for new companies.
- Growing market demand: With rising incomes and digitalization, demand for telecom and internet services is growing rapidly in India. A booming market offers opportunities for new players.
- Technology developments: Advances in technologies like 5G and IoT allow newer companies to offer innovative services and compete effectively against incumbents.
- Regulatory support: Telecom regulator TRAI and government policies aim to promote
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
This document provides information on Bharti Airtel's mobile services business in India. Some key points:
- Airtel is India's largest mobile service provider with over 171 million subscribers as of 2011.
- It faces competition from other major players like Vodafone, Idea, BSNL, and Aircel.
- Key success factors for Airtel include network coverage, call quality, brand image, and product offerings.
- A SWOT analysis and various strategic models are presented to analyze Airtel's position and identify strategic options for the future like expanding 3G services and focusing on rural markets.
mba project in jio comunication in pratap collegeSatyendra SinghS
The document discusses the Indian telecom industry which has experienced rapid growth in recent years with the addition of over 200 million subscribers annually and a total of over 1 billion subscribers as of 2016. It outlines the major players in the industry such as Airtel, Reliance, and Idea Cellular who provide GSM and CDMA networks, and licensing frameworks used by the government to regulate the industry. The declining costs of mobile phones is a key driver of growth in India's telecom subscriber base.
Reliance Jio has undertaken an aggressive marketing strategy that includes:
- Offering free data, voice calls, and apps until March 2017 as part of their welcome offer
- Promoting affordable data plans starting at Rs. 50 per GB and 8GB of free WiFi access
- Reaching over 18,000 cities and 2 lakh villages across India through their extensive distribution network
- Engaging in promotional activities using celebrities and providing free services at cricket stadiums
- Maintaining a strong online presence on platforms like Facebook, Twitter, blogs, and their own website and portal
Vodafone is the world's largest mobile telecommunications company, offering services to over 260 million customers in 26 countries. It was formed in 1984 as a subsidiary of Racal Electronics and became fully independent in 1991. Vodafone has expanded rapidly through mergers and acquisitions, including acquiring Mannesmann AG in 2000 in one of the largest corporate mergers ever worth £112 billion. Vodafone's vision is to be the world's mobile communications leader and enrich customers' lives by connecting more individuals globally through mobile services.
This document provides a profile of Bharti Airtel Limited, one of the largest telecommunications companies in the world. It operates mobile and fixed line services across 19 countries in Asia and Africa. In India, Airtel is the largest mobile service provider with over 164 million subscribers. The company provides 2G and 3G mobile services as well as fixed line, broadband, and DTH television services. Airtel's strategy focuses on maximizing revenue and market share by offering multiple telecommunication services and satisfying customers.
Mumbai's Dabbawalas - Amazing Management Success Story IndiaTargetseo.com
Mumbai's Dabbawalas - An Entrepreneurial Management Success Story of India - Presentaional Modified by Paavan Solanki, SEO Ahmedabad - One of the Fan of Dabbawals in India.
Vodafone began in 1982 as Racal Strategic Radio Ltd, which won a UK cellular network license. It was later renamed Vodafone and launched its first mobile call in 1985. Over the years it grew significantly through acquisitions and became a global leader in telecommunications, serving over 200 million customers across 27 countries by 2007. However, it also faced challenges like recording the largest loss in British corporate history in 2005 due to impairment charges from past acquisitions. Going forward, Vodafone aimed to strengthen its market position and explore new technologies.
Study the customer response towards vodafone enterprise products among small ...Dipti Ranjan Bhoi
The SIP titled “To Study the customer response towards Vodafone enterprise products among small and medium enterprises in Bangalore “.The main objective of the study was to know the satisfactory level and creating knowledge about Vodafone products among the customers in Bangalore city and also to identify the factors affecting preference of the customers.
As a part of the study I visited most of the areas in Bangalore like K.R Puram , Whitefield , J.Pnagar, Jaynagar , Malleswaram , Tumkur , Marathalli , RajajiNagar, Peenya and HAL .The sampling technique which was used was simple random sample and sample size was 200.The tool used to analysis the data was simple average method and the data’s were put in tabular form as well as in chart form.
As a result of this survey I was able to conclude that more than 60% of the customers were satisfied by the service provided by Vodafone and the factors like customer service, network and technical factors affected the preference of consumers in choosing Vodafone.
The document provides an overview of the Indian telecom sector and analyzes Vodafone's operations in India. It discusses:
1) The introduction of the Indian telecom sector and key players like Vodafone.
2) An analysis of Vodafone's strengths, weaknesses, opportunities, and threats in India.
3) Current trends in the Indian telecom industry and Vodafone's service offerings and strategies around segmentation, targeting, and positioning.
The document is a project report on a study of consumer behavior of Vodafone subscribers. It includes chapters on the problem statement, aim, objectives, hypotheses, scope and limitations of the study, literature review, company and product information, findings and analysis, results, conclusion, and recommendations. The project report analyzes aspects of consumer perception, satisfaction levels, brand awareness, and market potential for Vodafone's products and services through a survey of 100 Vodafone subscribers in Bangalore, India. The findings and analysis chapter includes the results of the retailer survey on consumer purchasing behavior.
The document discusses Reliance Jio, including its history, vision, products and services like 4G broadband, LYF smartphones, and Jionet WiFi. It provides details on Jio's spectrum holdings, tariff plans with free voice calls, and goals of providing affordable digital connectivity and services across India as part of its vision. The growth of Jio within a short time period to over 18 crore subscribers is also mentioned.
The document appears to be a project report submitted by Neha Jain for her Master's degree in International Business from the University of Jaipur. The report analyzes and compares the cellular services of Vodafone and Airtel in the Jaipur region of India. It includes sections on the cellular industry profile in India, company profiles of Airtel and Vodafone, research methodology used including data collection and analysis, findings and conclusions. The objective is to understand which brand, Vodafone or Airtel, is more strongly positioned in the Jaipur market based on factors like customer loyalty, awareness, satisfaction levels, and perceptions of users of both networks.
The document provides background information on the Indian telecommunications industry. It discusses key milestones such as the introduction of telephone service in India in 1881 and the privatization of the industry in the 1990s. It also outlines the major players in both the fixed line and wireless segments, with BSNL, MTNL and VSNL as the major public players and Reliance Communications, Airtel, Hutch, Idea and Tata as leading private players. The telecom industry is growing rapidly in India and is poised to continue its strong growth trajectory.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
vodafone , vodafone report, project on vodafone, service operation managementMicky Lyf
Vodafone Group plc is a British multinational telecommunications company headquartered in London and with its registered office in Newbury, Berkshire. It is the world's second largest mobile telecommunications company measured by both subscribers and 2013 revenues (behind China Mobile), and had 434 million subscribers as of 31 March 2014.
Vodafone owns and operates networks in 26 countries and has partner networks in over 50 additional countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries.
Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £89.1 billion as of 6 July 2012, the third-largest of any company listed on the London Stock Exchange.It has a secondary listing on NASDAQ.
The major players in the global GSM network industry include Nokia, Samsung, Ericsson, Huawei and ZTE. Nokia was one of the early leaders in GSM technology and equipment, helping drive the worldwide adoption of 2G networks. Samsung, Ericsson and Huawei have also become top equipment suppliers. On the network operator side, major GSM service providers globally include Vodafone, China Mobile, AT&T and Verizon, among others. These companies have built out extensive GSM networks over decades to serve billions of mobile subscribers worldwide.
This document is a 79 page summer training project report submitted by a student as partial fulfillment for an MBA degree. It provides an overview of the student's 2 month internship project with Vodafone India studying their rural promotional and penetration activities under the Mera Gaon Mera Desh (MGMD) project. The report includes an introduction, company profile of Vodafone, research methodology used, data analysis and findings from surveying rural retailers, limitations, recommendations, and conclusions. Key aspects covered include the history and growth of Vodafone and the Indian telecom industry, the objectives of increasing rural customer base and dealer networks, and analyzing rural retailers' experiences and attitudes towards Vodafone products
Marketing strategy of telecom sector in india(project)ankan sengupta
The document provides an overview of the telecom sector in India and marketing strategies of major telecom companies. It discusses the rapid growth of the telecom sector in India due to government policies and entrepreneurship. It then summarizes the key services and marketing strategies of major players like Bharti Airtel, Reliance Communications, Vodafone, and BSNL to gain customers and market share. The objectives and methodology of the study are also outlined which involves primary research through surveys to analyze customer preferences and challenges faced by telecom companies.
Marketing Strategies of Bharti Airtel in Northeastluchercrisis
This document is a summer internship project report submitted by a student towards their post graduate diploma in management. It provides an overview of Bharti Airtel's marketing strategies in Northeast India. The report includes an introduction to the telecommunications industry in India, profiles of Bharti Airtel and its competitors, an analysis of Airtel's marketing strategy in Northeast India, the objectives and methodology of the study, findings from research conducted, a SWOT analysis of Airtel, and conclusions from the report.
A project report on comparative brand equity of hutch and airtel cell phoneProjects Kart
This document is a summer training report submitted in partial fulfillment of an MBA degree. It discusses conducting research on the comparative brand equity of Hutch and Airtel cell phones in Delhi, India. The report includes an introduction on brand equity, the mobile telephony industry in India, and an outline of the document structure, which will cover the company profiles, research methodology, data analysis, conclusions, and recommendations.
This project was conducted within six months of the launch of R-JIO to know the satisfaction level of customers towards R-JIO. It also includes a study of the response of major market players towards R-JIO.
This document summarizes a study on the effects of promotional pricing by Tata Docomo's 1paisa per second call plan. The study objectives were to analyze the effect of promotional pricing on brand switching and identify which customer segments were most favorable to the 1paisa/sec plan. The study reviewed literature on promotional pricing and brand switching. It outlined the methodology, data analysis plan, and findings. In 3 sentences or less: The study examined the impact of Tata Docomo's introductory 1paisa per second call pricing on customer brand switching and preferences. It aimed to determine which customer segments were most attracted to the promotional pricing and whether other mobile service providers lost potential customers because of it. The study
"Telecommunication industry is one of the most rising industry which evolved at faster rate in last 10 15 years. Recently, India is the world’s second largest telecommunication market and still growing. Mobile economy in India is increasing very fast and will add significantly to India’s GDP. 4G technology is originated through 1G, 2G as well as 3G technology. 4G technology is the indicator of brisk growth of wireless communication technologies. The growth of 4G technology generates new services which are useful for the customers for various purposes like internet accessing with high data rate, global roaming, videos anywhere, any time and at any place with full grown support for all other multimedia. 4G technology is a very encouraging generation of wireless communication that will change the people life to wireless world in coming days. This paper deals with the current scenario of 4G mobile services. There are various competitors in the telecommunication market such as Bharati Airtel, Vodafone, Idea Cellular, Reliance Jio and BSNL. The current scenario of 4G mobile services which includes current market share of different companies, different schemes and offers provided to their customers in terms of mobile data, pricing, call rates, the growth of the companies and their marketing strategies. It also throws light on competitive edge over other service providers. Entry of reliance jio has made great turbulence in the telecommunication market by providing schemes like free internet, free calling, 4G network provide a serious threat to other competitor. Due to this, Reliance Jio is preferable choice for all the customers. Other service providers are facing challenges and find difficulty to cope up with the new game in the communication market. Reliance Jio marketing strategies have captured the more market share as compared to other competitors. It is very difficult for others to survive in the market. The other competitors are trying to survive in the market by changing their marketing strategies, satisfy their customers demand and retain their customers and refrain to switch to Reliance Jio or any other competitor. Ms. Mamata Alias | Aishwarya Rammrao Desai | Dr. C. S. Dalvi ""4 G Wave of Mobile Services in India"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23087.pdf
Paper URL: https://www.ijtsrd.com/computer-science/other/23087/4-g-wave-of-mobile-services-in-india/ms-mamata-alias"
Study on consumer behaviour @ vodafone project reportBabasab Patil
The document summarizes a study on consumer behavior of Vodafone subscribers in Bangalore, India. The study aims to understand consumer perceptions, satisfaction levels, brand awareness, and expectations of Vodafone's prepaid services. Primary data was collected through questionnaires with 100 existing and new Vodafone subscribers. Secondary data came from company reports and publications. The findings provide insights for Vodafone to improve their services and delight customers.
Similar to A study on communication gap between retailers & vodafone distributor and the satisfaction level of retailers towards vodafone distributor (20)
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A study on communication gap between retailers & vodafone distributor and the satisfaction level of retailers towards vodafone distributor
1. Karnataka Law Society’s
INSTITUTE OF MANAGEMENT EDUCATION AND RESEARCH
Adarsh Nagar, Hindwadi, BELGAUM- 590011
E-mail: directoredu@klsimer.edu Web: www.klsimer.edu
(Affiliated to Karnatak University, Dharwad)
A
Summer In-plant Project Report on
“A STUDY ON COMMUNICATION GAP BETWEEN RETAILERS &
VODAFONE DISTRIBUTOR AND THE SATISFACTION LEVEL OF
RETAILERS TOWARDS VODAFONE DISTRIBUTOR”
Undertaken at
M/S. GURUKRUPA ENTERPRISE, BIJAPUR.
Submitted in Partial fulfillment of the requirement for the award of
Master Degree in Business Administration
During the academic year 2009-2010
By
Md SHARIF. D. MULLA
MBA II Semester
Exam No.MBA09003043
Institute Guide External Guide
2. Prof. Amruta. Mishrikoti. Mr. Aditya. Darbar
Karnataka Law Society’s
INSTITUTE OF MANAGEMENT EDUCATION AND RESEARCH
Adarsh Nagar, Hindwadi, BELGAUM- 590011
E-mail: directoredu@klsimer.edu Web: www.klsimer.edu
(Affiliated to Karnatak University, Dharwad)
CERTIFICATE
This is to certify that Mr. Md SHARIF. MULLA
Has satisfactorily completed his Summer in plant Project
At
M/S. GURUKRUPA ENTERPRISE, BIJAPUR.
Entitled
“A STUDY ON COMMUNICATION GAP BETWEEN RETAILERS &
VODAFONE DISTRIBUTOR AND THE SATISFACTION LEVEL OF
RETAILERS TOWARDS VODAFONE DISTRIBUTOR”
In partial fulfillment of the requirement of Master’s Degree in Business Administration
awarded by the Karnatak University, Dharwad, for the year 2009-2010.
3. Institute Guide Director
Prof. Amruta. Mishrikoti. Dr. A. B. Kalkundrikar,
Faculty- Member, Director,
KLS’s IMER, KLS’s IMER,
Belgaum. Belgaum.
5. Retailers and distributors play key role in building powerful brand and achieving
promotional objectives by forming an important link between service provider and ultimate
customer. The project taken by me was “STUDY ON COMMUNICATION GAP BETWEEN
RETAILERS &VODAFONE DISTRIBUTOR AND SATISFACTION LEVEL OF
RETAILERS TOWARDS VODAFONE DISTRIBUTOR IN BIJAPUR CITY .”
NEED FOR THE STUDY
It helps the distributor to know the needs and requirements of retailer for improving the sales;
it helps the distributor to understand the communication gap between retailers and distributor.
MAIN OBJECTIVES OF THE RESEARCH:
• To know the needs & requirements of a Vodafone retailers.
• To analyze the communication gap between retailers & Vodafone distributor.
• To understand supply policy of Vodafone distributor, materials like ER, PRC, SIM cards,
Posters, etc.
• To analyze the satisfactory level of retailers with the Vodafone distributor.
• To analyze the response of Vodafone DSE to the problem of retailers.
LIMITATION OF THE STUDY:
The study is restricted in the scope owing to the following limitations:
1. The study is limited to a particular geographical area that is BIJAPUR city only.
2. The information and data collected and analyzed is restricted to the researchers’
knowledge and ability.
3. The answers that I have got from the retailers cannot be considered as totally perfect
because of various personal and other limitations.
4. Cost and time was also another limiting factor that affected the study.
6. About telecommunication in INDIA
The stupendous growth of the telecommunication companies in India over the
last fifteen years can be attributed to the liberal government of India, economic policy. The
economic renaissance affected in the early 1990s brought around a paradigm shift on the overall
business scenario of India. The telecommunication companies in India went through a huge
make-over during the implementation of the open-market policy of India.
The economic contribution made by these newly formed telecommunication
companies of India is really mentioned worthy and this industry witnessed highest growth after
the Indian Information Technology industry. The robust growth of Indian economy after the
economic liberalization in the 1990s induced massive change in the telecom policy and new
draft was framed and implemented by the 'Telecom Regulatory Authority of India' (TRAI) and
'Department of Telecommunication' (DOT), under the Ministry of Telecommunication
government of India. The main aim of these telecommunication companies in India is to provide
basic telephony services to each and every Indian.
With the advent of private telecommunication companies in India, the industry
witnessed introduction of mobile telephones into the Indian market and it became popular
amongst the Indian masses in no time. Today two types of mobile phone service providers
operates in the Indian market, like the following -
• Global System for Mobile Communications (GSM)
• Code Division Multiple Access (CDMA)
The main binding objective for all the telecommunication companies operating in India is as
follows -
7. • To facilitate telecommunication for all
• Ensuring quick availability of telephone connectivity
• Achieve universal service access at affordable price covering all Indian villages, as early
as possible
• Providing world class telecommunication services
• Solving consumer complaints, resolve disputes, and special attention to be given to
public interface
• To provide widest possible range of services at reasonable prices
• To emerges as a major manufacturing base and major exporter of telecommunication
equipment
• To protect the defense and security interests of the country
Three types of service providers exist in the Indian telecommunication sector, like the following
-
• State owned companies like - Bharat Sanchar Nigam Ltd, Videsh Sanchar Nigam Ltd and
Mahanagar Telephone Nigam Ltd
• Private Indian owned companies like - Reliance Infocomm and Tata Teleservices.
• Foreign invested companies like - Vodafone-Essar, Bharti Tele-Ventures, Escotel, Idea
Cellular, BPL Mobile, Spice Communications etc.
About Vodafone
This case study examines how two businesses that have global appeal are co-operating to
achieve their shared visions for their companies and brands
8. Company vision
Vodafone: To become a global mobile leader in terms of profit, customers and value, making
mobile networks the "nervous system" of the networked economy spanning three major
developed markets (Europe, US and Japan).
Brand vision
Vodafone A 'can do' approach that makes life easier for customers.
Vodafone's current business strategy is to grow through geographic expansion, acquisition of
new customers, retention of existing customers and increasing usage through innovations in
technology.
This is proving a very successful strategy, as is evident from Vodafone's UK success.
Vodafone opened the UK's first cellular network on 1 January 1985. It has been the market
leader since 1986; its UK networks carry over 100 million calls each week. Vodafone currently
has the largest share of the UK cellular market. It is anticipated that by 2005 there will be over
one billion mobile phone users throughout the world, using a wide range of phones including
'third generation' and Wireless Application Protocol (WAP) enabled phones. Nearly two-thirds of
these mobile phones will be WAP enabled and with rapid increases in processing power, third
generation mobile phone users will be able to:
• find out cinema programmed schedules and seat availability
• book the tickets
• study the best route and where to park
• access the Internet
• Hold video conferences while on the move.
9. Vodafone is well placed to benefit from these developments. As a global
telecommunications company, Vodafone benefits from the advantages of operating across a
range of markets which enables them to benefit from huge cost savings resulting from dealing
with single suppliers worldwide for example.
Vodafone's marketing strategy
Vodafone's marketing aim in the UK is to retain market leadership. Vodafone's strategy
is product-led; the company is continually developing new products and services which utilize
the latest technological advances. However, as consumers become increasingly sophisticated
users of modern mobile technology, they make new demands and seek added value through
product improvements. Consumers are becoming more demanding and suppliers have to listen.
Vodafone must feed this back into its product strategy.
For example, young people think hard about which mobile phone to buy. In
their search for the widest range of appropriate services and the best value for money, young
people in particular examine catalogues, surf the Internet and study what their friends have
bought. Trying to sell to them is tough. In order to retain market leadership, Vodafone has
established a set of marketing objectives. These are to:
• obtain new customers
• keep the customers it already has
• introduce new technologies and services (e.g. text messaging, WAP)
• Continue to develop the Vodafone brand.
Vodafone is achieving these objectives by continually updating the range of
phones and services offered to keep ahead of its competitors. Vodafone also communicates
regularly with its customers to keep them well informed of the benefits of all Vodafone products.
10. Marketing benefits
The marketing benefits for Vodafone from the alliance cover three main areas.
• Enhancing brand awareness and image
The agreement includes the incorporation of Vodafone's brand logo on the playing kit,
the rights to use the Manchester United logo in promotions, advertising and perimeter signage at
all Manchester United home games (excluding European Champions League). Vodafone also
features strongly in Manchester United marketing materials including match programs, the
Manchester United magazine and internet site www.manutd.com. The association with a football
team, especially Manchester United, also adds excitement, passion, fun and emotion to the
Vodafone brand.
These benefits clearly support marketing objectives by promoting and enhancing the
Vodafone brand, which will help to win and retain customers.
• Extending the range of products and services
Through the link with Manchester United, Vodafone has the opportunity to
increase sales of phones and accessories. With a variety of 'Reds' phones and accessories,
Vodafone is offering a range of Manchester United phone covers and cases with different
designs. Offering Manchester United branded phones and accessories enables Vodafone to win
more customers and increase brand awareness across the globe wherever there is a Manchester
United fan.
• Adding value to services
The Official Mobile Communications Service for Manchester United fans is
manUmobile. It is typical of the added value services that Vodafone is creating. Thanks to
manUmobile, fans have direct access, through their mobile phone, to the latest news from the
11. club 24 hours a day. Once users have registered at http://www.manumobile.com from their PC,
they can receive a host of information direct to their digital mobile phone via text messaging.
These services include text alerts giving fixture lists, match information, match incidents and
news flashes. manUmobile ensures that fans know what is happening on the pitch, even if they
are not at the game and are miles away from a TV set.
Fans can also register and access the service with a WAP handset via
http://www.manumobile.com/wap.
Using this service, fans will have access to club news, details of ticket
availability, route guidance to Old Trafford and detailed statistical information about each team
or squad member. Under match information they can find fixture details, Premiership league
tables, reviews of matches, match reports and so on.
Added value services such as manUmobile enable Vodafone to meet its marketing
objectives of gaining and retaining its customer base, enhancing the brand and introducing new
technologies to an informed and enthusiastic target audience. The marketing benefits described
above enable Vodafone to promote its global branding strategy by using the UK as a launch pad
for stretching its own brand across the globe through one of the UK's most prestigious global
brands: Manchester United.
12. RESEARCH METHODLOGY
PROBLEM STATEMENT: “Study on communication gap between retailers &Vodafone
distributor and satisfaction level of retailers towards Vodafone distributor in BIJAPUR
city.”
METHODOLOGY
The methodology adopted to fulfill the objectives of the project is as follows
• Observations
• Interview
SAMPLE DESIGN:
Population for this research is 190 retailers.
SAMPLE SIZE = 100 retailers.
SAMPLE AREA: BIJAPUR CITY
SAMPLING METHOD: Simple random sampling
13. TOOLS USED FOR ANALYSIS:
1. Sample testing in SPSS software
2. Graphical Representation of Analysis:
a. Bar Diagrams
HYPOTHESES
1) There is communication gap existed between retailers & Vodafone distributor with
respect to A) Knowledge about schemes B)Communication of schemes.
A) H0: Less than or equal to 80% of retailers feel that the DSE’s has good knowledge about
schemes
H1: More than 80% of retailers feel that the DSE’s has good knowledge about schemes
B) H0: Less than or equal to 80% of retailers feel that the DSE’s clarity of communication is
good
H1: More than 80% of retailers feel that the DSE’s clarity of communication is good
14. 2) Retailers are satisfied with the distributor with respect to A) DSE visit B) supply of SIM
cards C) supply of promotional materials D) Overall support of distributor.
A) H0: Less than or equal to 80% of retailers are satisfied with the distributor with respect to
DSE visit to the outlet
H1: More than 80% of retailers are satisfied with the distributor with respect to DSE visit
to the outlet
B) H0: Less than or equal to 80% of retailers are satisfied with the distributor with respect to
supply of SIM cards.
H1: More than 80% of retailers are satisfied with the distributor with respect to supply of
SIM cards.
15. C) H0: Less than or equal to 80% of retailers are satisfied with the distributor with respect to
supply of promotional materials
H1: More than 80% of retailers are satisfied with the distributor with respect to supply of
promotional materials
D) H0: Less than or equal to 90% of retailers are satisfied with the distributor with respect to
Overall support of distributor.
H1: More than 90% of retailers are satisfied with the distributor with respect to Overall
support of distributor
CHAPTER 2
16. 1. Since how many years you have been associated with vodafone?
Cumulative
Frequency Percent Valid Percent Percent
Valid less than 1 year 24 24.0 24.0 24.0
1-3 years 22 22.0 22.0 46.0
3-5 years 24 24.0 24.0 70.0
more than 5 years 30 30.0 30.0 100.0
Total 100 100.0 100.0
17. 1. Since how many years you have been associated with vodafone?
30
20
Percent
10
0
less than 1 year 1-3 years 3-5 years more than 5 years
1. Since how many years you have been associated with vodafone?
INTERPRETATION: From the above table we analyzed that 30% of the respondents are
associated with the Vodafone more than 5 years. 24% of them associated with 3-5 years. 24% of
them associated with less than 1 year & remaining 20% of them associated with 1-3 years.
2. How fre que ntly doe s voda fone DSE visit your outle t in a w e e k?
Cumulative
Frequency Percent Valid Percent Percent
Valid Daily 70 70.0 70.0 70.0
twice 10 10.0 10.0 80.0
thrice 6 6.0 6.0 86.0
4 times 14 14.0 14.0 100.0
Total 100 100.0 100.0
18. 2. How frequently does vodafone DSE visit your outlet in a week?
60
Percent
40
20
0
Daily twice thrice 4 times
2. How frequently does vodafone DSE visit your outlet in a week?
INTERPRETATION: From the above chart we analyzed that 70% of respondents said, the
Vodafone DSE visit daily. 14% of them said DSE visit 4 times in a week. 10% of them said
twice in a week & remaining 6% of them said thrice in a week.
19. 3. Does your DSE supply stocks like ER, PRC, sim ca rds time to time?
Cumulative
Frequency Percent Valid Percent Percent
Valid yes 94 94.0 94.0 94.0
no 6 6.0 6.0 100.0
Total 100 100.0 100.0
20. 3. Does your DSE supply stocks like ER, PRC, sim cards time to time?
100
80
Percent
60
40
20
0
yes no
3. Does your DSE supply stocks like ER, PRC, sim cards time to time?
INTERPRETATION: From the above chart we analyzed that 94% of respondents said that, the
DSE supply ER, PRC, SIM cards time to time & remaining 6% of them said not regularly.
4. How many days in a week you expect DSE to visit your outlet?
Cumulative
Frequency Percent Valid Percent Percent
Valid daily 82 82.0 82.0 82.0
alternate days 12 12.0 12.0 94.0
any 3 days 6 6.0 6.0 100.0
Total 100 100.0 100.0
21. 4. How many days in a week you expect DSE to visit your outlet?
100
80
Percent
60
40
20
0
daily alternate days any 3 days
4. How many days in a week you expect DSE to visit your outlet?
INTERPRETATION: From the above chart we analyzed that 82% of respondents expect
DSE visit daily & remaining 12% of them expect alternate days & remaining 6% of them
expect any 3 days of a week.
5. How regularly does your DSE supplies the sign board, posters, etc.
For communicating timely tariff plans & offers?
64
64.0
64.0
64.0
36
36.0
36.0
23. INTERPRETATION: From the above chart we analyzed that 64% of respondents said that,
the DSE supply sign board, posters, etc, regularly & remaining 36% of them said occasionally.
6. Rate your opinion on the following parameters of service provided by the DSE
6. a. Knowledge about schemes
52
52.0
52.0
52.0
40
40.0
40.0
92.0
8
8.0
8.0
100.0
100
100.0
100.0
Very good
Good
24. Average
Total
Valid
Frequency
Percent
Valid Percent
Cumulative
Percent
6...a. Knowledge about schemes
Average
Good
Very good
Percent
60
50
40
30
20
10
0
6. a. Knowledge about schemes
INTERPRETATION: From the above table we analyzed that 52% of respondents have rated
very good on knowledge about schemes. 40% of them have rated good on knowledge about
schemes. 8% of them rated average on knowledge about schemes.
6. b. Communication of scheme
44
26. Percent
50
40
30
20
10
0
6. b. Communication of scheme
INTERPRETATION: From the above table we analyzed that 44% of respondents have rated
very good on communication of schemes. 46% of them have rated good on communication of
schemes. 10% of them have rated average on communication of schemes.
7) Rate your satisfaction level on the following parameters.
7.a. DSE visit
Cumulative
Frequency Percent Valid Percent Percent
Valid highly satisfied 78 78.0 78.0 78.0
satisfied 20 20.0 20.0 98.0
average 2 2.0 2.0 100.0
Total 100 100.0 100.0
27. 7.a. DSE visit
80
60
Percent
40
20
0
highly satisfied satisfied average
7.a. DSE visit
INTERPRETATION: From the above table we analyzed that 78% of respondents are highly
satisfied with the DSE visit, 20% of them are satisfied with the DSE visit, 2% of them are
neither satisfied nor dissatisfied.
7.b. Supply of sim cards
Cumulative
Frequency Percent Valid Percent Percent
Valid highly satisfied 18 18.0 18.0 18.0
satisfied 62 62.0 62.0 80.0
average 20 20.0 20.0 100.0
Total 100 100.0 100.0
28. 7.b. Supply of sim cards
60
Percent
40
20
0
highly satisfied satisfied average
7.b. Supply of sim cards
INTERPRETATION: From the above table we analyzed that 18% of respondents are highly
satisfied with the supply of SIM cards, 62% of them are satisfied with the supply of SIM cards,
20% of them are neither satisfied nor dissatisfied.
7.c. Supply of promotional materials
Cumulative
Frequency Percent Valid Percent Percent
Valid highly satisfied 14 14.0 14.0 14.0
satisfied 66 66.0 66.0 80.0
average 20 20.0 20.0 100.0
Total 100 100.0 100.0
29. 7.c. Supply of promotional materials
60
Percent
40
20
0
highly satisfied satisfied average
7.c. Supply of promotional materials
INTERPRETATION: From the above table we analyzed that 14% of respondents are highly
satisfied with the supply promotional materials, 66% of them are satisfied with the supply of
promotional materials, 20% of them are neither satisfied nor dissatisfied.
7.d. overall support
Cumulative
Frequency Percent Valid Percent Percent
Valid highly satisfied 18 18.0 18.0 18.0
satisfied 70 70.0 70.0 88.0
average 12 12.0 12.0 100.0
Total 100 100.0 100.0
30. 7.d. overall support
60
Percent
40
20
0
highly satisfied satisfied average
7.d. overall support
31. INTERPRETATION: From the above table we analyzed that 18% of respondents highly
satisfied with the overall support. 70% of them satisfied with the overall support12% of them
neither satisfied nor dissatisfied.
8. How do you ra te the sa le of Voda fone in your outle t?
Cumulative
Frequency Percent Valid Percent Percent
Valid excellent 36 36.0 36.0 36.0
good 60 60.0 60.0 96.0
average 4 4.0 4.0 100.0
Total 100 100.0 100.0
8. How do you rate the sale of Vodafone in your outlet?
60
50
40
Percent
30
20
10
0
excellent good average
8. How do you rate the sale of Vodafone in your outlet?
32. INTERPRETATION: From the above chart we analyzed that 36% of respondents said, the
sale of Vodafone is excellent, 60% of them said the sale of Vodafone is good & remaining 4%
of them said average.
9. According to you w hich of the be low m e ntione d ope ra tors, ha s the highest
sale s in your outle t?
Cumulative
Frequency Percent Valid Percent Percent
Valid vodafone 38 38.0 38.0 38.0
airtel 52 52.0 52.0 90.0
tatadocomo 10 10.0 10.0 100.0
Total 100 100.0 100.0
9. According to you which of the below mentioned operators, has the highest
sales in your outlet?
60
50
40
Percent
30
20
10
0
vodafone airtel tatadocomo
9. According to you which of the below mentioned operators, has the highest
sales in your outlet?
33. INTERPRETATION: From the above chart we analyzed that 52% of respondents said, the
highest sale of operator in their outlet is airtel, 38% of them said that, the highest sale is
Vodafone & remaining 10% of them said Tata docomo.
10. What is the average sale of ER in your outlet in a month?
8
8.0
8.0
8.0
56
56.0
56.0
64.0
30
30.0
30.0
94.0
6
6.0
6.0
100.0
100
100.0
100.0
<10000
35. INTERPRETATION: From the above chart we analyzed that 56% of respondents said that,
the average sale of ER in a month in their outlet is between 10000-25000, 30% of them said
are between 25000-50000. 8% of them said are between 50000-100000 & remaining 6% of
them said less than 10000.
11. W hat is the average sale of PRC in your outlet in a month?
Cumulative
Frequency Percent Valid Percent Percent
Valid <1000 24 24.0 24.0 24.0
1000-2000 56 56.0 56.0 80.0
2000-5000 20 20.0 20.0 100.0
Total 100 100.0 100.0
36. 11. What is the average sale of PRC in your outlet in a month?
60
50
40
Percent
30
20
10
0
<1000 1000-2000 2000-5000
11. What is the average sale of PRC in your outlet in a month?
INTERPRETATION: From the above chart we analyzed that 56% of respondents said, the
average sale of PRC in a month in their outlet is between1000-2000, 24% of them said, less
than 1000, 20% of them said between2000-5000.
12. What is the average sale of SIM cards in your outlet in a month?
36
36.0
36.0
36.0
28
28.0
28.0
38. 12. What is the average sale of SIM cards in your outlet in a month?
50-100
25-50
10-25
5-10
<5
Percent
40
30
20
10
0
12. What is the average sale of SIM cards in your outlet in a month?
INTERPRETATION: From the above chart we analyzed that 28% of respondents said that
the average sale of SIM cards in a month in their outlet is 5-10, 20% of them said that is 10-25,
12% of them said that is 25-50, 4% of them said that is 50-100 & remaining 36% of them said
that is less than 5.
13. How do you get to know about the newly launched plans & offers?
(((
28
28.0
28.0
28.0
40. 13. How do you get to know about the newly launched plans & offers?
60
Percent
40
20
0
SMS Advertising byDSE
13. How do you get to know about the newly launched plans & offers?
41. INTERPRETATION: From the above chart we analyzed that 64% of respondents said that they
get to know about newly launched plans & offers by DSE. 28% of them said that from SMS. 8%
of them said from advertising.
HYPOTHESES TESTING
1) There is communication gap existed between retailers & Vodafone distributor with
respect to A) Knowledge about schemes B) Communication of schemes.
A) H0: Less than or equal to 80% of retailers feel that the DSE’s has good Knowledge about
schemes
H1: More than 80% of retailers feel that the DSE’s has good knowledge about scheme
Sample size: 100
Found No: 92 Method:
Z test H0:
V<0.8 H1:
V>=0.8
Standard error of proportion (for population)
^-p= sqrt(p(1-p))/ n-1
Sqrt(0.8 * 1-0.8)/99
^-p=0.040
Critical value = p + z * ^-p
= 0.8 + 1.96 (0.040)
= 0.88
42. Test Statistic value
P= no. of favorable responses/ Sample size
= 92 / 100 = 0.92
P is (0.92) more than the critical value that is (0.88), it falls in rejection area, and therefore H0
is rejected.
43. B) H0: Less than or equal to 80% of retailers feel that the DSE’s clarity of communication
is good
H1: More than 80% of retailers feel that the DSE clarity of communication is good.
Sample size: 100
Found No: 90
Method: Z test
H0: V<0.8
H1: V>=0.8
Standard error of proportion (for population)
^-p= sqrt(p(1-p))/ n-1
Sqrt(0.8 * 1-0.8)/99
^-p=0.040
Critical value = p + z * ^-p
= 0.8 + 1.96 (0.040) = 0.88
Test Statistic value
P= no. of favorable responses/ Sample size
= 90 / 100 = 0.90
44. P is (0.90) more than the critical value that is (0.88), it falls in rejection area, and therefore H0
is rejected.
45. 2) Retailers are satisfied with the distributor with respect to A) DSE visit B) supply of SIM
cards C) supply of promotional materials D) Overall support of distributor.
A) H0: Less than or equal to 80% of retailers are satisfied with the distributor with respect to
DSE visit to the outlet
H1: More than 80% of retailers are satisfied with the distributor with respect to DSE visit
to the outlet.
Sample size: 100
Found No: 98
Method: Z test
H0: V>=0.8
H1: V<0.8
Standard error of proportion (for population)
^-p= sqrt(p(1-p))/ n-1
Sqrt(0.8 * 1-0.8)/99
^-p=0.040
Critical value = p + z * ^-p
= 0.8 + 1.96 (0.040) = 0.88
Test Statistic value
P= no. of favorable responses/ Sample size
= 98 / 100 = 0.98
46. P is (0.98) more than the critical value that is (0.88), it falls in rejection area, and therefore H0
is rejected
47. B) H0: Less than or equal to 80% of retailers are satisfied with the distributor with respect to
supply of SIM cards.
H1: More than 80% of retailers are satisfied with the distributor with respect to supply of
SIM cards.
Sample size: 100
Found No: 80
Method: Z test
H0: V<0.8
H1: V>=0.8
Standard error of proportion (for population)
^-p= sqrt(p(1-p))/ n-1
Sqrt(0.8 * 1-0.8)/99
^-p=0.040
Critical value = p + z * ^-p
= 0.8 + 1.96 (0.040) = 0.88
Test Statistic value
P= no. of favorable responses/ Sample size
= 80 / 100 = 0.8
48. P is (0.8) less than the critical value that is (0.88), it falls in acceptance area, and therefore H0 is
accepted.
49. C) H0: Less than or equal to 80% of retailers are satisfied with the distributor with respect to
supply of promotional materials
H1: More than 80% of retailers are satisfied with the distributor with respect to supply of
promotional materials
Sample size: 100
Found No: 80
Method: Z test
H0: V<0.8
H1: V>=0.8
Standard error of proportion (for population)
^-p= sqrt(p(1-p))/ n-1
Sqrt(0.8 * 1-0.8)/99
^-p=0.040
Critical value = p + z * ^-p
= 0.8 + 1.96 (0.040)
= 0.88
Test Statistic value
P= no. of favorable responses/ Sample size
= 80 / 100 = 0.8
50. P is (0.8) less than the critical value that is (0.88), it falls in acceptance area, and therefore H0
is accepted.
51. D) H0: Less than or equal to 90% of retailers are satisfied with the distributor with respect to
overall support of distributor.
H1: More than 90% of retailers are satisfied with the distributor with respect to Overall
support of distributor
Sample size: 100
Found No: 88
Method: Z test
H0: V<0.9
H1: V>=0.9
Standard error of proportion (for population)
^-p= sqrt(p(1-p))/ n-1
Sqrt(0.9 * 1-0.9)/99
^-p=0.030
Critical value = p + z * ^-p
= 0.9 + 1.96 (0.030) = 0.96
Test Statistic value
P= no. of favorable responses/ Sample size
= 88 / 100 = 0.88
52. P is (0.88) less than the critical value that is (0.96), it falls under acceptance area, and therefore
H0 is accepted.
54. FINDINGS
• From the study it is found that 70% of retailers said that the Vodafone DSE visit daily
to their outlet.
• From the study it is found that 94% of retailers said that the DSE supplies ER, PRC, SIM
cards regularly.
• It is found that 64% of retailers said that the DSE supplies sign boards, posters, etc,
regularly.
• As per the hypothesis testing it is found that the test statistic value (0.92) is more than
the critical value (0.88), therefore H0 rejected. It is found that 92% of retailers feel that
DSE has good knowledge about schemes.
• Statistic value is (0.90) more than the critical value (0.88) it falls under rejection area;
therefore, from the hypothesis calculation & analyses it is found that 90% of retailers
feel that the DSE has the good clarity of communication about scheme.
• Test statistic is (0.98) more than the critical value (0.88) it falls under rejection area, and
also from analyses it is found that 98% of retailers are satisfied with the DSE visit.
55. • Test statistic is (0.8) less than the critical value (0.88) it falls under acceptance area, and
also from analyses it is found that 80% of retailers are satisfied supply of SIM cards.
• Test statistic is (0.8) less than the critical value (0.88) it falls under acceptance area, and
also from analyses it is found that 80% of retailers are satisfied supply of promotional
materials.
• Test statistic is (0.88) less than the critical value (0.96) it falls under acceptance area, and
also from analyses it is found that 88% of retailers are satisfied with the overall
support.
• 60% of retailers said that the sale of Vodafone is good.
• From the study it is found that 6%, 20%, 4%, of retailers said that the average sale of
Vodafone ER, PRC, SIM cards, are 50000-100000, 2000-5000, 50-100 respectively.
56. SUGGESTIONS
• The distributor has to give some extra promotional materials like gifts, incentives, to
those retailers whose average sales are more than the Rs.1, 00,000 per month.
• The main person of distributor has to motivate to those retailers whose average sales are
less than Rs. 20,000 per month, and also check out, about the DSE’s visiting, supply of
handouts of new tariffs and plans and clarity of communication about new schemes once
in 15 days.
57. • The Distributor executive has to supply regularly posters, banners, handouts about new
tariffs and plans to retailers.
• The executive has to spend at least half an hour with the retailers to communicate about
new tariffs and plans.
CONCLUSION
Working with M/S. Gurukrupa enterprises (Vodafone distributor) for two months was
nice experience, here I came to know about the practical knowledge of distribution and helped
me to gain more knowledge about the telecom market.
58. From the overall study I conclude that Vodafone distributor is doing their job
well, retailers also satisfied with distributor’s visit, supply of promotional activities, the DSE
also has good knowledge and clarity of communication about new tariffs and plans. The only
place where the distributor has to concentrate is to motivate retailers to improve the sales.
60. ANNEXURE
Dear Respondents
I am Md sharif. D. Mulla the student of 2 nd semester MBA from KLS’s IMER,
BELEGAUM, conducting a market survey on “A STUDY ON COMMUNICATION GAP
BETWEEN RETAILERS AND VODAFONE DISTRIBUTOR AND THE SATISFACTION
LEVEL OF RETAILERS TOWARDS VODAFONE DISTRIBUTOR IN BIJAPUR CITY.”
I assure that the information is given by you will be strictly used for academic purpose
only.
QUESTIONNAIRE
1: Since how many years have you associated with the Vodafone?
a) Less than 1 year b) 1-3 years
c) 3-5 years d) more than 5 years
2: How frequently does your Vodafone DSE visit your outlet in a week?
a) Daily b) Twice
c) Thrice d) 4 times
3: Does your DSE supply stocks like ER, PRC, SIM cards time to time?
a) Yes b) No
61. 4: How many days in a week you expect Vodafone DSE to visit your outlet?
a) Daily b) Alternate days
c) Any 3 days d) Any 4 days
5: How regularly does your distributor supplies the sign board, posters, etc. for communicating
timely tariff plans &offers?
a) Regularly b) Occasionally
c) Irregularly d) Not at all
6: Rate your opinion on the following parameters of service provided by DSE.
PARAMETERS Very Good Average Bad Worst
good
Knowledge
about schemes
Communication
of schemes
62. 7: Rate your satisfaction level on the following parameters.
PARAMETERS Highly Satisfied Average Dissatisfied Highly
satisfied dissatisfied
DSE visit
Supply SIM
cards
Supply of
promotional
materials
Overall support
8: How do you rate the sale of Vodafone in your outlet?
Excellent Good Average Bad Worst
9: According to you which of the below mentioned operators, has the highest sales in your
outlet?
a) Vodafone b) Airtel c) Idea
63. d) Reliance e) TATA docomo f) Aircel
g) Uninor
10: What is average sale of ER in your outlet in a month?
a) <10,000 b) 10,000-25,000 c) 25,000-50,000
d) 50,000-1, 00,000 e) >1, 50,000
11: What is average sale of PRC in your outlet in a month?
a)<1000 b) 1000-2000 c) 2000-5000
d) 5000-10,000 e) >10,000
12: What is average sale of SIM cards in your outlet in a month?
a) <5 b) 5-10 c) 10-25
d) 25-50 e) 50-100 f) >100
13: How do you get to know about the newly launched plans & offers? (Tick only one)
a) SMS b) Advertising
c) by DSE d) any others__________________
DECLARATION
I hereby declare that the project entitled “STUDY ON COMMUNICATION GAP
BETWEEN RETAILERS &VODAFONE DISTRIBUTOR AND SATISFACTION LEVEL
OF RETAILERS TOWARDS VODAFONE DISTRIBUTOR IN BIJAPUR CITY.” is an
independent Research Work carried out by me during Summer In-plant Project under the
Guidance of Prof.Amruta. Mishrikoti. This is not been previously submitted for award for any
degree or Diploma of this or any other University to the best of my knowledge.
65. ACKNOWLEDGEMENT
No work is said to be complete without thanking the people who have helped me in
perceiving any job. So this acknowledgement is for those who have played their role in
completion of my project entitled “study on communication gap between retailers
&Vodafone distributor and satisfaction level of retailers towards Vodafone distributor in
BIJAPUR city” The project would not have been completed without the kind of cooperation
and help of certain individuals to whom I owe this heartfelt gratitude.
First and foremost I would like to express my sincere gratitude to Dr. A. B.
Kalkundrikar Director KLS’s IMER Belgaum, for his constant support and encouragement
in carrying out this Summer In-plant Project.
At the very outset I would like to thanks Mr. Aditya. Darbar who constantly guided and
inspired me in completion of this project. During this period I experienced the real
environment, market situation, and mannerisms etc. that are very much needed in this
competitive environment.
My Sincere thanks to my Internal Guide Prof.Amruta. Mishrikoti for her valuable
guidance in the completion of this Project successfully.
I owe a debt of gratitude to my Parents, the silent guides in my Life without their never
ending support nothing would have been possible.
I also dedicate my sincere thanks to all Teaching Staff Members and Non Teaching Staff
for their help.
Last but not the Least I thank my friends and each and every one who directly or
indirectly helped me in making my project successful.
Md sharif. D. Mulla
MBA II SEM-AUGUST 2010
Date: 11-08-2010
66. INDEX
CHAPTER EXECUTIVE SUMMARY 02
1 ABOUT TELECOMMUNICATION IN INDIA 03
ABOUT VODAFONE 05
RESEARCH METHODOLOGY 10
HYPOTHESES 11
CHAPTER ANALYSIS AND INTERPRETATION 14
2 HYPOTHESES TESTING 31
CHAPTER FINDINGS 44
3
SUGGESTIONS 46
CONCLUSION 47
BIBLIOGRAPHY 48
ANNEXURE 49