This document provides a summary of the history of Pepsi from its founding in 1898 to 1976. It describes how Caleb Bradham, a pharmacist from North Carolina, created Pepsi-Cola and established a franchise system to distribute it. After experiencing financial difficulties, Pepsi was revived in the 1920s under new ownership. It grew significantly in the following decades through expanded distribution and advertising campaigns targeting youth. The document outlines Pepsi's branding strategies and slogans over the years as it positioned itself as a refreshing alternative to Coca-Cola aimed at younger consumers.
Comparative market mix analysis of pepsi &puri-aastha
This document presents a comparative market mix analysis of Pepsi and Coke in Ludhiana City. The objectives are to identify the target customers, compare the strategies used by Pepsi and Coke to gain market share, understand trends for both companies, determine customer tastes, and examine the promotional strategies. The research methodology involves collecting both primary and secondary data using exploratory and descriptive design with a sampling unit and sample size.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
This document provides details about a winter training project conducted in Meerut, India on consumer perception of Pepsi and Coke beverages. The project involved collecting data through questionnaires. Key findings were that Coke has a 54% market share in Meerut compared to 46% for Pepsi. Pepsi was found to be the leading brand of PepsiCo with 29% market share, while Thums Up was the leading Coke brand with 28% market share. The research also found that young people are a potential market for beverages and that taste is the primary factor in choosing a product.
This document discusses a marketing strategies study of Coca-Cola conducted by Rohit Gupta for partial fulfillment of a B.Com degree. It includes an introduction, literature review, company profile, research objectives and methodology, and conclusion sections. The introduction provides background on the cold drink industry and Coca-Cola's presence in India. The literature review examines Coca-Cola's marketing mix including product, price, place, and promotion strategies at different stages of the product lifecycle. The company profile section gives an overview of Coca-Cola.
The document discusses research conducted on the effectiveness of advertisements for cold drinks in Yamuna Nagar, India. It includes the following key points:
1. The objectives were to determine the most effective media, reasons for liking certain ads, and most popular slogans.
2. A survey was conducted of 50 respondents through a questionnaire to collect primary data on brand and media preferences.
3. The results showed that Coca-Cola had the highest consumption and market share, while TV was viewed as the most effective advertising medium.
4. The majority of respondents said they liked ads due to their themes, stars, and music, and felt ads were necessary or very necessary for cold drinks.
This document provides a history of PepsiCo from 1893 to 1998. Some key points:
- Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola.
- Pepsi grew significantly in the early 1900s through franchising and expanding distribution. It declared bankruptcy twice in the 1920s.
- In the 1930s and 1940s, Pepsi focused on marketing and advertising campaigns. It introduced the 12oz bottle for a nickel.
- The company merged with Frito-Lay in 1965 to form PepsiCo. It acquired brands like Mountain Dew, Mug Root Beer, and Tropicana.
- Pepsi
comparative market analysis through each dealer survey aumesh yadav
This document provides a history of the soft drink industry from the late 1700s to the 1960s. It describes how carbonated water became popular for its perceived health benefits and how flavors were then added, leading to the development of early soft drinks in the late 1800s like Coca-Cola, Dr Pepper, and Moxie. The soft drink industry grew in the early 1900s with new brands but faced challenges during World Wars I and II as well as the Depression. The 1960s saw the rise of diet soft drinks as saccharin and cyclamate sweeteners were introduced.
Comparative market mix analysis of pepsi &puri-aastha
This document presents a comparative market mix analysis of Pepsi and Coke in Ludhiana City. The objectives are to identify the target customers, compare the strategies used by Pepsi and Coke to gain market share, understand trends for both companies, determine customer tastes, and examine the promotional strategies. The research methodology involves collecting both primary and secondary data using exploratory and descriptive design with a sampling unit and sample size.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
This document provides details about a winter training project conducted in Meerut, India on consumer perception of Pepsi and Coke beverages. The project involved collecting data through questionnaires. Key findings were that Coke has a 54% market share in Meerut compared to 46% for Pepsi. Pepsi was found to be the leading brand of PepsiCo with 29% market share, while Thums Up was the leading Coke brand with 28% market share. The research also found that young people are a potential market for beverages and that taste is the primary factor in choosing a product.
This document discusses a marketing strategies study of Coca-Cola conducted by Rohit Gupta for partial fulfillment of a B.Com degree. It includes an introduction, literature review, company profile, research objectives and methodology, and conclusion sections. The introduction provides background on the cold drink industry and Coca-Cola's presence in India. The literature review examines Coca-Cola's marketing mix including product, price, place, and promotion strategies at different stages of the product lifecycle. The company profile section gives an overview of Coca-Cola.
The document discusses research conducted on the effectiveness of advertisements for cold drinks in Yamuna Nagar, India. It includes the following key points:
1. The objectives were to determine the most effective media, reasons for liking certain ads, and most popular slogans.
2. A survey was conducted of 50 respondents through a questionnaire to collect primary data on brand and media preferences.
3. The results showed that Coca-Cola had the highest consumption and market share, while TV was viewed as the most effective advertising medium.
4. The majority of respondents said they liked ads due to their themes, stars, and music, and felt ads were necessary or very necessary for cold drinks.
This document provides a history of PepsiCo from 1893 to 1998. Some key points:
- Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola.
- Pepsi grew significantly in the early 1900s through franchising and expanding distribution. It declared bankruptcy twice in the 1920s.
- In the 1930s and 1940s, Pepsi focused on marketing and advertising campaigns. It introduced the 12oz bottle for a nickel.
- The company merged with Frito-Lay in 1965 to form PepsiCo. It acquired brands like Mountain Dew, Mug Root Beer, and Tropicana.
- Pepsi
comparative market analysis through each dealer survey aumesh yadav
This document provides a history of the soft drink industry from the late 1700s to the 1960s. It describes how carbonated water became popular for its perceived health benefits and how flavors were then added, leading to the development of early soft drinks in the late 1800s like Coca-Cola, Dr Pepper, and Moxie. The soft drink industry grew in the early 1900s with new brands but faced challenges during World Wars I and II as well as the Depression. The 1960s saw the rise of diet soft drinks as saccharin and cyclamate sweeteners were introduced.
The document provides a SWOT analysis of PepsiCo:
- PepsiCo is one of the largest food and beverage companies in the world with many popular brands like Pepsi, Lay's, and Gatorade. However, it faces intense competition from Coca-Cola.
- Strengths include strong brand recognition, global distribution network, and relationship building with customers. Weaknesses include high dependence on U.S. market and relatively low productivity.
- Opportunities exist in growing international markets and new product categories. Threats include projected declines in soft drink sales and potential labor disputes.
This document provides an overview of Coca-Cola Enterprises and the soft drink industry. It discusses the origins and founding of Coca-Cola in 1886 and the beginnings of bottling in 1899. It outlines the consolidation of bottling franchises in the 1980s and 1990s that led to the formation of Coca-Cola Enterprises in 1986. The summary discusses Coca-Cola Enterprises growing its sales and revenues through mergers and restructuring in the 1990s to become one of the largest players in the global soft drink industry.
This document analyzes a quantitative study comparing Coca-Cola and Pepsi. It conducted interviews of 53 individuals ages 20-25 to determine factors influencing their preferred soda brand. The results showed that 60% of respondents preferred Coca-Cola as their choice. While Pepsi has made efforts to appeal to younger audiences, Coca-Cola was found to be more popular and satisfy customers more based on availability, quality, taste, and brand loyalty. Therefore, the study concludes that Coca-Cola remains ahead of Pepsi as the most satisfied soda brand for consumers.
The document is a report by OLIDIX CONSULTANTS analyzing the Pepsi-Cola Company's competitive position. It includes a market and industry analysis, competitive assessment of Pepsi and Coca-Cola, results of market research conducted, issues facing Pepsi, competitive strategy recommendations using Porter's models, and a proposed new product line. The report provides an overview of Pepsi's business and makes recommendations to help Pepsi differentiate itself and lower costs.
Project report on coca cola marketing mixNIRMAL PALA
The document provides information on Coca Cola's marketing mix and strategies. It discusses Coca Cola's mission to maximize shareholder value and create value for consumers. It outlines Coca Cola's 6 key beliefs that guide its business strategy. It also summarizes Coca Cola's financial performance in 2010, noting a 1% increase in net operating revenues and 82% increase in net income. Finally, it provides an overview of Coca Cola's volume by operating segment and geographic region.
A project report on various policies of pepsi toward retailers mba marketingBabasab Patil
This document provides an overview of Pepsi's policies toward retailers at Nectar Beverages Pvt. Ltd. It finds that most retailers stock both Pepsi and Coke due to consumer demand. While 45% of retailers are satisfied with Pepsi's service, 55% are not satisfied with its policies. It also reviews the carbonated beverage industry in India, finding that Pepsi has 58% of the retail market in Dharwad compared to Coke's 42%. Price cuts led to high sales growth for both Pepsi and Coke in recent months.
This document appears to be a student's summer internship report on their project studying Coca Cola's marketing strategies and distribution channels in India. It includes sections on the company profile of Coca Cola, objectives of the project, distribution channels, the soft drink market in India, competitive arena, SWOT analysis, research methodology, and recommendations. The student declares this is their original work conducted as a summer intern at Coca Cola Beverage Pvt Ltd under faculty guidance.
PepsiCo is the second largest food and beverage company in the world that manufactures and sells snacks and beverages. A SWOT analysis identifies Pepsi's strengths as its company image, quality focus, and large market share across diverse businesses. Weaknesses include a decline in taste perception, weak franchise and distribution networks, and low consumer knowledge. Opportunities exist in population growth, changing trends, and expanding snack food distribution, while threats include imitators, regulation, substitute products from competitors, and potential labor issues.
A project report on analyzing and enhancing market opportunities of coca colaProjects Kart
This document provides an executive summary and table of contents for a project report on analyzing and enhancing market opportunities for Coca-Cola in Ghaziabad, India. The report was submitted to the Jaipuria Institute of Management to fulfill degree requirements. It includes background on Coca-Cola's history and products, as well as Hindustan Coca-Cola Beverages Pvt. Ltd., the Indian bottling arm. The project involved collecting data through questionnaires to analyze Coca-Cola's existing and potential new retailers, in order to identify opportunities to expand the company's market horizontally in Ghaziabad.
Project on marketing strategies of coca colaProjects Kart
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Cross-Cultural analysis of pepsi web-design across different countries.Emmanuel Uchenna
This document analyzes Pepsi's websites in different countries using Hofstede's cultural dimensions. It finds that Pepsi's websites vary in ways that relate to the cultural traits of each country, such as representing more or fewer people (individualism), mainly males or both genders (masculinity), older or younger people (power distance), and varying levels of information (uncertainty avoidance). While globalization spreads products worldwide, companies must still adapt marketing to each local culture to be effective.
Coca-Cola has used several effective strategies for international marketing. They keep their messaging simple with slogans like "Enjoy" that translate globally. They also personalize campaigns for each local culture, like printing popular names on products. Additionally, Coca-Cola focuses on selling the brand experience of happiness rather than the product itself, which allows flexibility across regions. These strategies around simplicity, localization, and experience have contributed greatly to Coca-Cola's global success.
“ Market Survey Of PepsiCo Retailers On Merchandising Effectiveness”Govinda Biswas
The project was undertaken at PepsiCo India Holding Limited, Bangalore. The duration of the project was two months. The major task was to find out the merchandising & product display in the retail outlet & relation between company & its retailers and to check the Plano gram norms, whether retailers followed it properly or not in order to handle the grievances of consumer and retailer.
I was also assigned the task to suggest remedial measures to correct the problem and my suggestions was also implemented which resulted into that PepsiCo now providing monthly Brand display scheme to its retailer for proper display of their product in the retail outlet.
This document compares the brand strategies of Pepsi and Coke in India. It notes that Pepsi focuses more on being a youth and lifestyle brand, while Coke positions itself as more family-friendly. It also analyzes the companies' financial performance over 5 years, market share in India, and recommends strategies for Pepsi to increase sales in India by 10% such as CSR initiatives, festive offers, and price reductions.
All project reports are free for mba bba marketing recruitment etc etc by www.gameswala.com. Please play worlds best online games for free thanks bhai log apne dosto ko bhi fwd karein meri site. Vikas (Chandigarh)
Impact of tv advertisement of pepsi company mba marketing project reportBabasab Patil
The document discusses a marketing project conducted in Mysore, India to study the impact of a Pepsi TV advertisement on retailers. 200 retailers were surveyed to understand their awareness of the Pepsi ad promotion and how it affected sales. The project aimed to increase awareness of the ad amongst retailers and determine if increased display of Pepsi products could drive higher sales. It also sought to identify key customer groups for 2-liter Pepsi bottles.
This document provides an overview of Pepsi's business in Pakistan. It begins with an executive summary of Pepsi's revenues, market share, and new product launch of Pepsi Perfect. It then covers Pepsi's company description, market analysis including segmentation, competitors, and SWOT analysis. The document also discusses Pepsi's marketing strategies of product, price, promotion, and placement. It concludes with suggestions to maintain Pepsi's market position through quality, reputation, and continuous new advertising approaches.
This document summarizes the distribution channel of Sonica Company, a plastic furniture manufacturer in Pakistan. Sonica produces products like chairs, tables, and baby furniture in its factories. It stores products in warehouses in Karachi and Multan before distributing to dealers. Dealers work as wholesalers and are given sales targets and rewards. Sub-dealers work as retailers, operating their own showrooms and buying from dealers or the company directly. The distribution channel allows products to flow from Sonica's factories, through warehouses and dealers, to sub-dealers' showrooms and ultimately consumers.
The document discusses channel management and conflict resolution. It defines channels and why they are used. It then covers the three phases of channel management: use of power bases, coordination, and identifying/resolving conflicts. The types and reasons for conflicts are explained. Finally, it discusses policies, services channels, and concludes that effective management uses power, resolves conflicts, and coordinates the channel.
Mechanical Power Transmission
Electrical power transmission has replaced mechanical power transmission everywhere except very shortest distances. What is worth remembering, however, is that from the 16th century through the industrial revolution to the end of the 19th century mechanical power transmission was the norm – even for long distances.
The document provides a SWOT analysis of PepsiCo:
- PepsiCo is one of the largest food and beverage companies in the world with many popular brands like Pepsi, Lay's, and Gatorade. However, it faces intense competition from Coca-Cola.
- Strengths include strong brand recognition, global distribution network, and relationship building with customers. Weaknesses include high dependence on U.S. market and relatively low productivity.
- Opportunities exist in growing international markets and new product categories. Threats include projected declines in soft drink sales and potential labor disputes.
This document provides an overview of Coca-Cola Enterprises and the soft drink industry. It discusses the origins and founding of Coca-Cola in 1886 and the beginnings of bottling in 1899. It outlines the consolidation of bottling franchises in the 1980s and 1990s that led to the formation of Coca-Cola Enterprises in 1986. The summary discusses Coca-Cola Enterprises growing its sales and revenues through mergers and restructuring in the 1990s to become one of the largest players in the global soft drink industry.
This document analyzes a quantitative study comparing Coca-Cola and Pepsi. It conducted interviews of 53 individuals ages 20-25 to determine factors influencing their preferred soda brand. The results showed that 60% of respondents preferred Coca-Cola as their choice. While Pepsi has made efforts to appeal to younger audiences, Coca-Cola was found to be more popular and satisfy customers more based on availability, quality, taste, and brand loyalty. Therefore, the study concludes that Coca-Cola remains ahead of Pepsi as the most satisfied soda brand for consumers.
The document is a report by OLIDIX CONSULTANTS analyzing the Pepsi-Cola Company's competitive position. It includes a market and industry analysis, competitive assessment of Pepsi and Coca-Cola, results of market research conducted, issues facing Pepsi, competitive strategy recommendations using Porter's models, and a proposed new product line. The report provides an overview of Pepsi's business and makes recommendations to help Pepsi differentiate itself and lower costs.
Project report on coca cola marketing mixNIRMAL PALA
The document provides information on Coca Cola's marketing mix and strategies. It discusses Coca Cola's mission to maximize shareholder value and create value for consumers. It outlines Coca Cola's 6 key beliefs that guide its business strategy. It also summarizes Coca Cola's financial performance in 2010, noting a 1% increase in net operating revenues and 82% increase in net income. Finally, it provides an overview of Coca Cola's volume by operating segment and geographic region.
A project report on various policies of pepsi toward retailers mba marketingBabasab Patil
This document provides an overview of Pepsi's policies toward retailers at Nectar Beverages Pvt. Ltd. It finds that most retailers stock both Pepsi and Coke due to consumer demand. While 45% of retailers are satisfied with Pepsi's service, 55% are not satisfied with its policies. It also reviews the carbonated beverage industry in India, finding that Pepsi has 58% of the retail market in Dharwad compared to Coke's 42%. Price cuts led to high sales growth for both Pepsi and Coke in recent months.
This document appears to be a student's summer internship report on their project studying Coca Cola's marketing strategies and distribution channels in India. It includes sections on the company profile of Coca Cola, objectives of the project, distribution channels, the soft drink market in India, competitive arena, SWOT analysis, research methodology, and recommendations. The student declares this is their original work conducted as a summer intern at Coca Cola Beverage Pvt Ltd under faculty guidance.
PepsiCo is the second largest food and beverage company in the world that manufactures and sells snacks and beverages. A SWOT analysis identifies Pepsi's strengths as its company image, quality focus, and large market share across diverse businesses. Weaknesses include a decline in taste perception, weak franchise and distribution networks, and low consumer knowledge. Opportunities exist in population growth, changing trends, and expanding snack food distribution, while threats include imitators, regulation, substitute products from competitors, and potential labor issues.
A project report on analyzing and enhancing market opportunities of coca colaProjects Kart
This document provides an executive summary and table of contents for a project report on analyzing and enhancing market opportunities for Coca-Cola in Ghaziabad, India. The report was submitted to the Jaipuria Institute of Management to fulfill degree requirements. It includes background on Coca-Cola's history and products, as well as Hindustan Coca-Cola Beverages Pvt. Ltd., the Indian bottling arm. The project involved collecting data through questionnaires to analyze Coca-Cola's existing and potential new retailers, in order to identify opportunities to expand the company's market horizontally in Ghaziabad.
Project on marketing strategies of coca colaProjects Kart
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Cross-Cultural analysis of pepsi web-design across different countries.Emmanuel Uchenna
This document analyzes Pepsi's websites in different countries using Hofstede's cultural dimensions. It finds that Pepsi's websites vary in ways that relate to the cultural traits of each country, such as representing more or fewer people (individualism), mainly males or both genders (masculinity), older or younger people (power distance), and varying levels of information (uncertainty avoidance). While globalization spreads products worldwide, companies must still adapt marketing to each local culture to be effective.
Coca-Cola has used several effective strategies for international marketing. They keep their messaging simple with slogans like "Enjoy" that translate globally. They also personalize campaigns for each local culture, like printing popular names on products. Additionally, Coca-Cola focuses on selling the brand experience of happiness rather than the product itself, which allows flexibility across regions. These strategies around simplicity, localization, and experience have contributed greatly to Coca-Cola's global success.
“ Market Survey Of PepsiCo Retailers On Merchandising Effectiveness”Govinda Biswas
The project was undertaken at PepsiCo India Holding Limited, Bangalore. The duration of the project was two months. The major task was to find out the merchandising & product display in the retail outlet & relation between company & its retailers and to check the Plano gram norms, whether retailers followed it properly or not in order to handle the grievances of consumer and retailer.
I was also assigned the task to suggest remedial measures to correct the problem and my suggestions was also implemented which resulted into that PepsiCo now providing monthly Brand display scheme to its retailer for proper display of their product in the retail outlet.
This document compares the brand strategies of Pepsi and Coke in India. It notes that Pepsi focuses more on being a youth and lifestyle brand, while Coke positions itself as more family-friendly. It also analyzes the companies' financial performance over 5 years, market share in India, and recommends strategies for Pepsi to increase sales in India by 10% such as CSR initiatives, festive offers, and price reductions.
All project reports are free for mba bba marketing recruitment etc etc by www.gameswala.com. Please play worlds best online games for free thanks bhai log apne dosto ko bhi fwd karein meri site. Vikas (Chandigarh)
Impact of tv advertisement of pepsi company mba marketing project reportBabasab Patil
The document discusses a marketing project conducted in Mysore, India to study the impact of a Pepsi TV advertisement on retailers. 200 retailers were surveyed to understand their awareness of the Pepsi ad promotion and how it affected sales. The project aimed to increase awareness of the ad amongst retailers and determine if increased display of Pepsi products could drive higher sales. It also sought to identify key customer groups for 2-liter Pepsi bottles.
This document provides an overview of Pepsi's business in Pakistan. It begins with an executive summary of Pepsi's revenues, market share, and new product launch of Pepsi Perfect. It then covers Pepsi's company description, market analysis including segmentation, competitors, and SWOT analysis. The document also discusses Pepsi's marketing strategies of product, price, promotion, and placement. It concludes with suggestions to maintain Pepsi's market position through quality, reputation, and continuous new advertising approaches.
This document summarizes the distribution channel of Sonica Company, a plastic furniture manufacturer in Pakistan. Sonica produces products like chairs, tables, and baby furniture in its factories. It stores products in warehouses in Karachi and Multan before distributing to dealers. Dealers work as wholesalers and are given sales targets and rewards. Sub-dealers work as retailers, operating their own showrooms and buying from dealers or the company directly. The distribution channel allows products to flow from Sonica's factories, through warehouses and dealers, to sub-dealers' showrooms and ultimately consumers.
The document discusses channel management and conflict resolution. It defines channels and why they are used. It then covers the three phases of channel management: use of power bases, coordination, and identifying/resolving conflicts. The types and reasons for conflicts are explained. Finally, it discusses policies, services channels, and concludes that effective management uses power, resolves conflicts, and coordinates the channel.
Mechanical Power Transmission
Electrical power transmission has replaced mechanical power transmission everywhere except very shortest distances. What is worth remembering, however, is that from the 16th century through the industrial revolution to the end of the 19th century mechanical power transmission was the norm – even for long distances.
This presentation summarizes an industrial training project on studying employee satisfaction levels at the corporate office of Vardhman Textiles Limited. The document provides background on the Indian textile industry and Vardhman Textiles. It then outlines the objectives, research methodology, data analysis, findings, and recommendations of the study. The study examined factors influencing job satisfaction and aimed to identify measures to improve satisfaction levels among employees. Various tables and graphs presented results from a survey of 100 employees on their satisfaction with various job and organizational factors.
The document discusses marketing channels and distribution strategies. It defines distribution and marketing channels, and describes the roles of intermediaries like wholesalers and retailers. It also covers types of channels for different product categories and factors considered in channel selection, design, and management.
This document provides an overview of the consumer durable industry in India. It discusses key characteristics of the industry such as rapid innovation and cost pressure. It then focuses on the Indian market, describing how it has grown significantly since liberalization. Major players like LG and Samsung now control a large share of the market. The document analyzes the industry using PEST and Porter's Five Forces frameworks. It provides statistics on market sizes and growth rates of various consumer durable segments. Finally, it discusses the leading players like LG and presents details about LG's operations, product portfolio, and financial performance.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Summer Internship Project Report on Comparative Analysis of Investment Option...Prakhar Srivastava
For every Stock Broking Company one has to compulsorily know how the people are taking their decision regarding the investments. Herewith, I have tried to compile the COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE IN THE MARKET AND CUSTOMER BUYING PREFERENCE. in Lucknow City. Therefore I have selected this topic in order to know the mindset of the people and how they decide with which company, they should deal with. Ieve tried to find out various aspect of the investor in Lucknow City. For that I have taken the help of graphs to represent the research data in a graphical manner. This project report also gives brief information of the other companies and all the four-departmental activities of Karvy Ltd.This project will also help to understand the investors facet before investing in any of the investment tools and thus to scrutinize the important aspects for the investors before investing that further helped in analyzing the relation between the features of the products and the investors‘ requirements.
1) Bharat Heavy Electricals Limited (BHEL) is India's largest engineering and manufacturing company in the energy and infrastructure sectors.
2) BHEL manufactures power generation and transmission equipment including steam turbines, gas turbines, generators, and transformers.
3) BHEL is one of the nine largest state-owned enterprises in India designated as a "Navratna" company, which provides more operational and financial autonomy.
This document is a dissertation report on the effectiveness of Pepsi's channel of distribution in Patna, Bihar, India. It was submitted by Kunal to the Academy of Management Studies in Dehradun to fulfill the requirements for a Post Graduate Diploma in Management. The report discusses Pepsi's entry into the Indian market in 1989, the history and organizational structure of Lumbini Beverages Pvt. Ltd which bottles Pepsi products in Hajipur, and analyzes Pepsi's channel of distribution and performance in Patna.
I want this job to utilize the skills which I've gotten from my Boss, colleague and others. I will utilize this knowledge for the success of you and for my personal success. I will prove myself by my job.
This document appears to be a marketing study report on Pepsi conducted by a group of students for their professor. It includes an acknowledgment, declaration, table of contents, and introduction. The introduction outlines the objectives of the study which are to understand Pepsi's present status in retail outlets, receptivity among retailers and consumers, distribution and marketing strategies compared to competitors, and ways to increase sales of new products. It also defines the scope of the study for Pepsi to understand its growth, new concepts, promotional activities, and product availability.
This document discusses marketing channels and distribution. It defines marketing channels as the interconnected organizations involved in making a product available for consumption. Channels of distribution include multiple levels from manufacturers to consumers, such as wholesalers and retailers. Intermediaries are middlemen that take ownership of goods and sell them for profit. Key intermediaries discussed are wholesalers, retailers, and agent middlemen like brokers. Important factors in choosing distribution channels include product characteristics, market forces, institutional capabilities, and environmental considerations.
Distribution channels marketing management pptGanesh Asokan
The document discusses key aspects of channels including their nature, design, management and conflicts. It describes how channels help distribute products efficiently by utilizing specialized intermediaries. The document outlines factors to consider in channel design like customer needs, objectives and alternative structures. It also discusses evaluating alternatives based on economic and control criteria. Finally, the summary highlights how channel members are selected, motivated and evaluated over time to ensure good performance.
This document provides an overview of mechanical drives and power transmission maintenance. It discusses various types of drives including gear drives, belt drives, v-belt drives, chain drives, and discusses maintenance of sprockets and roller chains. The document provides information on components, operating principles, installation, alignment and preventative maintenance of these various mechanical drive systems.
A belt drive uses a looped strip of flexible material called a belt to mechanically link two or more rotating shafts. Belts are looped over pulleys to transmit power efficiently between shafts. Belts can drive pulleys in the same direction in an open belt drive, or in opposite directions in a crossed belt drive. Belts transmit power simply and economically over variable distances between non-parallel shafts while absorbing shock and reducing noise and vibration. However, belt slip and stretch can vary the speed ratio from the pulley diameter ratio.
The document discusses physical distribution and distribution channels. It defines physical distribution as moving tangible products through distribution channels. Physical distribution management involves activities like order processing, inventory control, inventory location and warehousing, materials handling, and transportation. When designing marketing channels, marketers consider factors like setting distribution objectives, specifying distribution tasks, developing alternative channel structures, evaluating relevant variables, and selecting channel members. Channel structure dimensions include the number of levels, intensity at various levels, and types of intermediaries. Variables affecting channel structure are market variables, product variables, company variables, intermediary variables, and environmental/behavioral variables. The key is developing a channel structure that aligns with objectives and considers all relevant factors.
The document is a final research project report on the distribution system of Pepsi in Ranchi, India. It provides an overview of PepsiCo's company profile and history. It then discusses the objectives, methodology, findings and conclusions of the research project conducted in Ranchi to analyze Pepsi's distribution network and market share compared to its competitors. The research found that Pepsi has a stronger presence than Coke in many areas of Ranchi and is the market leader, though it offers lower profits for retailers.
Market Research on Distribution System of Pepsi Project ReportAbhishek Keshri
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PepsiCo is an American multinational beverage company founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. It has interests in manufacturing, marketing, and distributing beverages and snacks across the globe. A survey was conducted among 36 individuals in India to analyze consumer preferences and purchase behavior regarding PepsiCo's beverage brands. The analysis found that among younger consumers (10-29 years), Coca-Cola was the most popular brand. Thums Up was preferred by those 30-49 years, and Maaza by older consumers (50-69 years). Most purchases were made at convenience stores. Taste was the primary factor influencing brand choice across all age groups.
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A study of pepsi s distribution channel in noida made by itesh kumar (iamr, ghaziabad)
1. INSTITUTE OF ADVANCED MANAGEMENT AND RESEARCH
A STUDY OF PEPSI’S DISTRIBUTION CHANNEL
AT
NOIDA
DESSERTATION PROJECT REPORT
SUBMITTED BY
ITESH KUMAR
ROLL NO- PGM/2013-15/015
IN PARTIAL FULFILLMENT FOR THE AWARD
OF
POST GRADUATE DIPLOMA IN MANAGEMENT
ACADEMIC SESSION
[2013-2015]
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION
OF:
MR. NEEL RAI MR. MANISH JINDAL
(ASST. PROFESSOR) (HR EXECUTIVE)
2. DECLARATION
This is to certify that the project entitled “A study of Pepsi’s distribution
channel in NOIDA”, Submitted by AWNEET SINGH for the award of degree
of POST GRADUATE DIPLOMA IN MANAGEMENT is a bonafide record of
work carried out by the above mentioned student in his institute “Institute
Of Advanced Management And Research (I.A.M.R).
It is further that the project has been submitted to A.I.C.T.E for the partial
fulfillment of the requirement of the course of the study.
ITESH KUMAR
(P.G.D.M)
3. INSTITUTE OF ADVANCED MANAGEMENT AND RESEARCH
BONAFIDE CERTIFICATE
Certified that the project report titled “To STUDY PEPSI’S DISTRIBUTION IN NOIDA” is
the bonafide work of AWNEET SINGH who carried out the project work under my
supervision.
NEEL RAI
(Asst . Professor, IAMR)
4. ACKNOWLEDGEMENT
In the process of completing the project on the topic “A study of Pepsi’s distribution
channel in NOIDA”. I received cooperation from many persons.
Besides it I am very grateful to all the faculty members and Institute of Advanced
Management and Research, Ghaziabad for guiding and providing me the best efforts
at all time by which my research report has been successfully completed.
At Last I want to thanks to my god and my parents to give me such thinking and
suggestion to prepare this project.
ITESH KUMAR
P.G.D.M 4th
sem
ROLL NO. PGM/13-15/015
INDEX
5. CHAPTER 1: INTRODUCTION
INTRODUCTION 07
OBJECTIVE OF THE STUDY 08
SCOPE OF THE STUDY 09
METHODOLOGY 10-11
LIMITATIONS 12
CHAPTER 2 : PROFILE OF ORGANISATION
HISTORY OF PEPSI 13-25
ABOUT ORGANISATION 26
PRODUCT 27-29
THE SOFT DRINK MARKET 30-32
ORGANIZATION STRUCTURE 33
CHAPTER 3 : THEORETICAL FRAME WORK OF TOPIC
MEANING 34
IMPORTANCE 35
CLASSIFICATION 36
DETERMINANTS 37
ADVANTAGES 38
SAMPLE SIZE 39-40
REASERCH METHODOLOGY 41-50
CHAPTER 4: ANALYSIS AND INTERPRETATIO 50-67
CHAPTER 5 : CONCLUSION 68-73
FINDING 70-71
SUGGESTION 72-73
6. BIBLIOGRAPHY 74
ANNEXURE
QUESTIONNAIERS 75-77
LIST OF TABLES
S.No Table no Title of table Page no.
1 1.1 Types of outlet 42
2 1.2 Market share 43
3 1.3 Create sales/day 44
LIST OF CHARTS
S.No. Table no Title of table Page no.
1 2.1 Pricing chart 32
2 2.2 Organization structure 33
LIST OF GRAPHS
S.No. Table no Title of Graph Page no.
1 3.1 No. of outlets 42
2 3.2 Percent share 43
3 3.3 Percent share of equipment 45
7. INTRODUCTION
A path through which goods and services flow in one direction (from vendor to the consumer), and
the payments generated by them that flow in the opposite direction (from consumer to the vendor).
A distribution channel can be as short as being direct from the vendor to the consumer or may
include several interconnected intermediaries such as wholesalers, distributors, agents, retailers.
Each intermediary receives the item at one pricing point and moves it to the next higher pricing
point until it reaches the final buyer. Also called channel of distribution.
OBJECTIVES OF THE STUDY
8. The survey was conducted in Noida city in keeping following objectives in view:-
The survey was done to find out the present status of PEPSI, SLICE, MIRINDA, 7UP, MOUNTAIN
DEW, TROPICANA & AQUAFINA in the retail outlets.
To find the receptivity of the brand among the retailers and consumers particularly of eating and
drinking, grocery store, and convenience shops.
To study of distribution and marketing strategy of pepsi, slice, mirinda,7up, mountain dew,
Tropicana, the major competitor in this category.
To find out available opportunities in the market by finding gaps in competitor’s penetration.
To collect data about the retailers that can be used for activating new channels and merchandising
opportunities.
To find out ways to increase the the sales of the new launches in different
SCOPE OF THE STUDY
9. Scope of the study for PEPSI , by this study, the company will come to know:-
Through this study company can know about its growth.
This study will also help to the company to know about their new concepts position in the market.
This study will also help to the company to know about its promotional activities.
Through this study company will know about the availability of its products in the market.
10. METHODOLOGY
SURVEY METHOD
Having decided to adopt a survey method to collect data for this study, the next step is to decide on
the type of survey consistence on resources like time and money leads to the sample survey. The
survey is classified into two parts viz.
• Exploratory study
• Descriptive study
EXPLORATORY STUDY
The main objective of exploratory study is to get the feel of the market products, competitive
consumers. This helps in gathering primary information used for descriptive study.
DESCRIPTIVE STUDY
The exploratory study laid the foundation for the descriptive study and paved a wag to systematic
study there by eliminating objective of the research study.
Segmenting the market based on the consumer income demography and acceptation.
To study the usage pattern of the consumers
What is the level of awareness of the different types of soft drink in Greater Noida .
To find the perception of the consumers about different brand of soft drink.
Compare different brands of soft drink based on the basis of their attributes availability, packaging
and effects of the advertisements.
To study the consumers preference in comparison to his/her brand of soft drink.
A structured questionnaire was prepared which contained both open-ended and close-ended
questions.
TOOLS USING FOR COLLECTING DATA
Analysis and interpretation of data is based on the both the primary and secondary data. Both
primary and secondary data are explained below.
PRIMARY DATA was collected by means of structured questionnaire along with personal
interviews, since few open-ended questions required classifications.
11. SECONDARY DATA was collected from different books, magazines and newspapers. The
secondary data was also collected from the Internet.
LIMITATIONS
Every research has some limitation. The report should also point out the main limitation of the
research report therein. This will be helpful to the reader who can form his own opinion as far as the
result are reliable the addition it will be useful to researcher to subsequently undertake a study on
the share our related theme.
The some of the limitation of this report as follow:
1. The research was conducted within the specific time duration.
2. Area was specified.
3. Company did not provide any financial support.
4. Summer month are the best period for sales of soft drink, so we cannot analyze the actual
annual demand and sales of soft drink in market.
12. CHAPTER – 2
HISTORY OF PEPSI
In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the
U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through
soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that
people could drink it anywhere.
The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the
U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating,
Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi to independent
investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North
Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola
franchises in 24 states.
Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back
room of Caleb's pharmacy. Building a strong franchise system was one of Caleb's greatest
achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's
success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By
1907, the new company was selling more than 100,000 gallons of syrup per year.
Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of
New Bern pictured it on a postcard. Famous racing car driver Barney Oldfield endorsed Pepsi in
newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race."
The previous year, Pepsi had been one of the first companies in the United States to switch
from horse-drawn transport to motor vehicles, and Caleb's business expertise captured
widespread attention. He was even mentioned as a possible candidate for Governor. A 1913
editorial in the Greensboro Patriot praised him for his "keen and energetic business sense."
Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now
promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will
satisfy you." Then came World War I, and the cost of doing
business increased drastically. Sugar prices see sawed between
record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into
a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out
and he was bankrupted. By 1921, only two plants remained open. It wasn't until a successful candy
13. manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured.
Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the
eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business
relationship with the Coca-Cola Company, and at the same time to add an attractive drawing card to
Loft's soda fountains. He was right. After five owners and 15 unprofitable years, Pepsi-Cola was once
again a thriving national brand.
One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually administered
from a Baltimore building apparently owned by Coca-
Cola, and named for its president. Within two years,
Pepsi would earn $1 million for its new owner. With
the resurgence came new confidence, a rarity in
those days because the nation was in the early stages
of a severe economic decline that came to be known
as the Great Depression.
1898 Caleb Bradham, a New Bern, North Carolina,
pharmacist, renames "Brad's Drink," a carbonated
soft drink he created to serve his drugstore's fountain
customers. The new name, Pepsi-Cola, is derived from two of the principal ingredients, pepsin and
kola nuts. It is first used on August 28.
1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name.
1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his drink
as "Exhilarating, invigorating, aids digestion."
1905 A new logo appears, the first change from the original created in 1898.
1906 The logo is redesigned and a new slogan added: "The original pure food drink." The trademark
is registered in Canada.
1907 The Pepsi trademark is registered in Mexico.
1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when he
appears in newspaper ads describing Pepsi-Cola as "A bully drink...refreshing, invigorating, a fine
bracer before a race." The theme "Delicious and Healthful" appears, and will be used intermittently
over the next two decades.
1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you."
14. 1932 The trademark is registered in Argentina.
1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its competitors
for six ounces.
1938 The trademark is registered in the Soviet Union.
1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as Much for a Nickel"
to increase consumer awareness of Pepsi's value advantage.
1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide.
"Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages. A new,
more modern logo is adopted.
1941 In support of America's war effort, Pepsi changes the color of its bottle crowns to red, white
and blue. A Pepsi canteen in Times Square, New York, operates throughout the war, enabling more
than a million families to record messages for armed services personnel overseas.
1943 The "Twice as Much" advertising strategy expands to include the theme, "Bigger Drink, Better
Taste."
1949 "Why take less when Pepsi's best?" is added to "Twice as Much" advertising.
1950 "More Bounce to the Ounce" becomes Pepsi's new theme as changing soft drink economics
force Pepsi to raise prices to competitive levels. The logo is again updated.
1953 Americans become more weight conscious, and a new strategy based on Pepsi's lower caloric
content is implemented with "The Light Refreshment" campaign.
1954 "The Light Refreshment" evolves to incorporate "Refreshing Without Filling."
1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the kitchen cola," as a
consequence of its long-time positioning as a bargain brand, Pepsi now identifies itself with young,
fashionable consumers with the "Be Sociable, Have a Pepsi" theme. A distinctive "swirl" bottle
replaces Pepsi's earlier straight-sided bottle.
1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon meet in the soon-to-
be-famous "kitchen debate" at an international trade fair. The meeting, over Pepsi, is photo-
captioned in the U.S. as "Khrushchev Gets Sociable."
15. 1961 Pepsi further refines its target audience, recognizing the increasing importance of the younger,
post-war generation. "Now it's Pepsi, for Those who think Young" defines youth as a state of mind as
much as a chronological age, maintaining the brand's appeal to all market segments.
1963 In one of the most significant demographic events in commercial history, the post-war baby
boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change, and positions
Pepsi as the brand belonging to the new generation-The Pepsi Generation. "Come alive! You're in
the Pepsi Generation" makes advertising history. It is the first time a product is identified, not so
much by its attributes, as by its consumers' lifestyles and attitudes.
1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.
1966 Diet Pepsi's first independent campaign, "Girlwatchers," focuses on the cosmetic benefits of
the low-calorie cola. The "Girlwatchers" musical theme becomes a Top 40 hit. Advertising for
another new product, Mountain Dew, a regional brand acquired in 1964, airs for the first time, built
around the instantly recognizable tag line, "Ya-Hoo, Mountain Dew!"
1967 When research indicates that consumers place a premium on Pepsi's superior taste when
chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsi's product superiority.
The campaign, while product-oriented, adheres closely to the energetic, youthful, lifestyle imagery
established in the initial Pepsi Generation campaign.
1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi Generation advertising
strategy. Youth and lifestyle are still the campaign's driving forces, but with "Live/Give," a new
awareness and a reflection of contemporary events and mood become integral parts of the
advertising's texture.
1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People, Feelin' Free" captures
the mood of a nation involved in massive social and political change. It pictures us the way we are-
one people, but many personalities.
1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that
Pepsi's taste is superior.
1976 "Have a Pepsi Day" is the Pepsi Generation's upbeat reflection of an improving national mood.
"Puppies," a 30-second snapshot of an encounter between a very small boy and some even smaller
dogs, becomes an instant commercial classic.
1979 With the end of the '70s comes the end of a national malaise. Patriotism has been restored by
an exuberant celebration of the U.S. bicentennial, and Americans are looking to the future with
16. renewed optimism. "Catch that Pepsi Spirit!" catches the mood and the Pepsi Generation carries it
forward into the '80s.
1982 with all the evidence showing that Pepsi's taste is superior, the only question remaining is how
to add that message to Pepsi Generation advertising. The answer? "Pepsi's got your Taste for Life!,"
a triumphant celebration of great times and great taste.
1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle is won. The
time is right and so is their soft drink. It's got to be "Pepsi Now!"
1984 A new generation has emerged-in the United States, around the world and in Pepsi advertising,
too. "Pepsi. The Choice of a New Generation" announces the change, and the most popular
entertainer of the time, Michael Jackson, stars in the first two commercials of the new campaign.
The two spots quickly become "the most eagerly awaited advertising of all time."
1985 Lionel Richie leads a star-studded parade into "New Generation" advertising followed by pop
music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan Marino are part of
it, as are film and television stars Teri Garr and Billy Crystal. Geraldine Ferraro, the first woman
nominated to be vice president of the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J.
Fox brings a special talent, style and spirit to a series of Pepsi and Diet Pepsi commercials, including a
classic, "Apartment 10G."
1987 After an absence of 27 years, Pepsi returns to Times Square, New York,
with a spectacular 850-square foot electronic display billboard declaring Pepsi to be
"America's Choice."
1988 Michael Jackson returns to "New Generation" advertising to star in a four-
part "episodic" commercial named "Chase." "Chase" airs during the Grammy
Awards program and is immediately hailed by the media as "the most-watched
commercial in advertising history."
1989 "The Choice of a New Generation" theme expands to categorize Pepsi users as
"A Generation Ahead!"
1990 Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign, and football
legend Joe Montana returns in a spot challenging other celebrities to taste test their colas against
Pepsi. Music legend Ray Charles stars in a new Diet Pepsi campaign, "You got the right one baby."
1991 "You got the Right one Baby" is modified to "You got the Right one Baby, Uh-Huh!" The "Uh-
Huh Girls" join Ray Charles as back-up singers and a campaign soon to become the most popular
17. advertising in America is on its way. Supermodel Cindy Crawford stars in an award-winning
commercial made to introduce Pepsi's updated logo and package graphics.
1992 Celebrities join consumers, declaring that they "Gotta Have It." The interim campaign
supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the '90s.
Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose
claim to fame is that, except for the unique great taste of Dew, they've "Been there, Done that, Tried
that." 1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar Shaquille
O'Neal is rated as best in U.S.
1994 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig
Weather up explaining the relationship between freshness and superior taste to consumers.
1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in
the year's national advertising championship.
• In the modern urban culture consumption of soft drinks particularly among younger generation has
become very popular. Soft drinks in various flavors and tastes are widely patronized by urbane
population at various occasions like dinner parties, marriages, social get together; birthday
celebration etc. children of all ages and groups are especially attracted by the mere mention of the
word soft drinks.
• With the growing popularity of soft drinks, the technology of its production, preservation,
transportation and or marketing in the recent years has witnessed phenomenal changes.
• The so-called competition for this product in the market is from different other brands. Mass
media, particularly the emergence of television, has contribute to a large extent of the ever growing
demand for soft drinks the attractive jingles and sport make the large audience remember this
product at all times.
• It is expected that with the sort of mass advertising, reaching almost the entire country and offering
various varieties annual demand for the product is expected to rise sharply in the times to come.
• In any marketing situation, the behavioral / environmental variables relating to consumers,
competition and environment are constantly influx. The competitors in a given industry may be
making many tactical maneuvers in market all the time. The may introduce or initiate an aggressive
promotion campaign or announce a price reduction. The marketing man of the firm has to meet all
these maneuver and care of competitive position of his firm and his brand in the market. The only
route open to him for achieving this is the manipulation of his marketing tactics.
• In today’s highly competitive market place, three players have dominated the industry; The New
York based Pepsi Company Inc. The Atlanta based coca- cola and U.K. based Cadbury Schweppes.
18. • Through the globe, these major players have been battling it out for a bigger chunk of the ever –
growing soft drink market. Now this battle has been evolved up to India too with the arrival of these
three giants.
HISTORY OF SOFT DRINK IN NCR
The soft drink market in India is quite wide. The production of soft drink was started on 27th
march, 1967 with the installation of a Coca-Cola bottling plant in Jamshedpur under the auspicious
guidance of late industrialist Mr. Dhram Chand Kamani which was named as Steal City Beverages
Pvt. Ltd.The company controlled the lion’s share in the soft drink market for nearly 10 years. Parle
also en tere d this feeding NCR with the installation all bottling it in collaboration with Mr. Rajendra
Poddar in the name of Orient Beverages Ltd.In 1997 with the advent of Janta Party Government it
created trouble for Coca-Cola which let to the withdraw its operation from India. After the withdraw
of Coca-Cola from India, the parle monopolize the soft drink market I NCR and took a lion’s share of
the project from the industry even after Mc-Dowell pure drinks and local drinks entered into the
market.
They could not compete with Parle. Once again with the liberalization of economy in 1991,
Pepsi Foods Ltd. entered in the Indian market. It shared its bottling of products in NCR by
Steel City Beverages Company on the 24th march, 1991 owned by Kamani’s in collaboration
with the Birla Group which was once the bottling plant for Coca-Cola. Though Parle range of the
products still capture a large share of NCR’s soft drink market. Yet Pepsi range of product is giving a
rough competition in all flavors i.e. Cola, Orange and Lemon.
19. HISTORY OF PEPSI IN WORLD
As an MNC on the globe, Pepsi Foods Ltd. is one of the largest soft drink company at the world with
its head quarter in New York.
Pepsi entered in the Indian soft drink market in 1988 and began its production in May, 1990
and soon it was giving the local contenders the run for their market. It came out with dazzling
marketing innovation that rocked the cola market line selling the product through functional Pepsi
outlets.
Pepsi success in creating a brand almost from scratch. In India it is the stuff that marketing
case studies are made given the problems of doing over advai1tage it entered before coke returned
was considerable reduced by the onerous export obligation slapped on the company. Yet right from
the beginning Pepsi demonstrated a far more focused approach while it entered
The market like any other MNC, it was quick to adopt. It realize that consumer particularly
the youth to whom it consciously reached out would identify better with a brand that they see as
global yet India Pepsi was built as desi brand. Hence its deliberate attempt to build ad-campaign
using the popular Hinglish, in the process slogans like “yehi hai right choice baby Aha” and “yeh dil
mange more” become a part of India’s popular consciousness. When Pepsi lost the bidding battle to
sponsor a cricket tournament to coke, the loss was turned into a triumph with the catch line
“Nothing official about it”. Two, it cashed in on the untapped consumer aspiration in smaller towns;
thesis head quarters and hinter-land of metropolitan cities. Three, it showed a rare ability to not
only survive, but grow through India’s tortuous policy twist and turns which threw many other
MNC‘s off balance. And four its top management teams did not suffer from frequent changes seen
at rivals, Coke consequently it was able to pursue it chosen policy with for greater zeal and
dedication.
Unlike Coke which paid enormous prices to buy established local brands. Pepsi brought it own stuff
over and pushed those aggressively wittl dealers, retailers and consumer. Right now, it can bark in
its outstanding success inbuil, dinga brand that has become synonymous with soft drinks across the
length and breadth of the country.
20. ABOUT THE ORGANISATION
With the liberalization of economy in 1991 about 13 years after the exit of Coca-Cola from Indian
scene. An MNC globally known as Pepsi Foods Ltd. starting bottling products in NCR . Late D. N.
Kamini installed this very bottling unit in 1969. the company entered the soft drink with the
introduction of Coca-Cola and used to cater the market of Delhi U.P. Bihar, Bengal, Orissa and Nepal.
The company was pioneer of soft drink in NCR.
Due to urbanization and behavioral changes the number of soft drink consumers increased. The
industrial city NOIDA was unable to meet the demand of supply as per the seasonally graph in
NOIDA due to increase in the number of consumer. To fulfill the demand in that very PFL established
plant in Industrial Area, In NOIDA.
It is one of those bottling units of PFL which comes under FOBO (franchise Owned Bottling
Operation).This plant was installed with and initials investment of RS.25crore.It started producing
with its full capacity i.e 600 bottles per minute and it is the first plant in NOIDA producing with such
capacity.
21. PRODUCT RANGE OF PEPSICO
There are Eight brands of Pepsi in India and they are differ in taste, flavor and also in their colours.
1.PEPSI
Pepsi is considered to be cold drink. It is generally preferred by all sections of consumer. This is
a case cow brand for the company in terms of sales revenue.
2.MIRINDA
Mirinda is considered to be lemony in taste, and comes under the light drink.
3.7UP
22. 7up is a good product at Pepsi and contains at lemon flavor.
4.MOUNTAIN DEW
Mountain dew is also consider to be a cold drink. It is light comperision to pepsi. It is preferred by all
section of consumer but especially to teen-age. It is big source of company to cash its publicity
5.SLICE
SLICE MANGO, in slice cold drink no gas only based on juice. It is a non-aerated soft drink. It is
preferred mostly Children & Women.
6.Tropicana
In Minute maid pupply orange cold drink no gas only based on orange juice. It is a non-aerated soft
drink.
7.Eversses Soda
This is soda drink. It has no colour and no flavor. It is generally used with alcohol and used by adults.
8.Aquafina water
It is miniral water.
26. THEORETICAL FRAME WORK OF TOPIC
MEANING
A path through which goods and services flow in one direction (from vendor to the consumer), and
the payments generated by them that flow in the opposite direction (from consumer to the vendor).
A distribution channel can be as short as being direct from the vendor to the consumer or may
include several interconnected intermediaries such as wholesalers, distributors, agents, retailers.
Each intermediary receives the item at one pricing point and moves it to the next higher pricing
point until it reaches the final buyer. Also called channel of distribution.
IMPORTANCE OF THE STUDY
The title of the project is “MARKETING SURVEY OF THE PRODUCT AND FLAVOUR PENETRATION
AMONG DIFFERENT TYPE EATERY GROSSERY”. The study brings the response of the customers.
Their complaints, suggestions and requirements can be known by doing this project. The company
will get information about the customers’ needs. So they can improve their products according to
the customers needs.
This study helps the organization to point out their weak points and to improve them. The company
can improve their production and delivery. They should do the advertisement of their products very
carefully as compare to their competitors.
CLASSIFICATION
27. The study of productivity in marketing has received much attention from researchers for many
years. Productivity can be defined as the ratio of output to input. However, the definition of what
constitutes channel output has been given various interpretations. This has created some confusion
in the literature as to the true underlying meaning of channel output. This paper serves to eliminate
the confusion by reviewing the literature on channel output. I classify channel output into physical
units, sales or dollar value, value added, gross margin and distribution services. For each
classification, its advantages and disadvantages are discussed. Major applications in the marketing
literature are noted. Suggestions for future research are provided.
DETERMINANTS
3. AN EXPLORATION OF CHANNEL
CHOICE DETERMINATION
From the analysis of existing research in the field of e- Government and related, relevant, fields,
we can draw two major conclusions. First, we lack understanding of what factors are relevant in the
e-Government context. Second, we don’t know how the different factors interact. Although the
relationships between the determinants is just as important as the factors itself, we decided to first
explore the possible factors of this
decision making process in the context of governmental services. The main question we
tried to answer in this study is:
What factors exist that determine the choice of a channel by a citizen for consultation or
conversation purposes with governmental organizations?
In this study we limit ourselves to consultation and conversation for two reasons. First, these are the
modes in which citizens take the initiative for the interaction and second, in these modes citizens
have a choice option for a certain channel, as opposed to other interaction modes, such as
allocution, where the organization is the initiator and controller of the channel
ADVANTAGE
28. More than 100,000 technology resellers and solution providers rely on distributors in the United
States alone, according to research compiled by the Global Technology Distribution Council.
Distributors ship more than 2.5 million orders each month, often directly to users, while retaining
the reseller's or solution provider's brand identity.
The monthly communication between distributors and their channel customers involves
approximately 1.5 million inbound and outbound phone calls. Millions of additional transactions
take place over the Web, including order placement and round-the-clock information access.
Distributors also handle approximately 200,000 technical support calls per month for channel sales.
And the credit services we offer keep product flowing.
For all we do for our business partners, distributors garner gross margins of around 5 percent and
net pre-tax margins between one and two points—an equation that clearly points to the incredible
efficiency of the IT distribution business model. Manufacturers considering whether to bypass
distribution would do well to ponder these efficiencies and myriad services before "insourcing" the
many complex jobs we perform.
Are you ready to handle a hundred times more orders? Is your credit department prepared to
manage a diverse portfolio of sub-prime receivables? Are you ready to field scores of new sales
representatives, support engineers, and customer service staff?
These roles have been deftly managed by distributors as part of our natural evolution over the past
two decades. Such services are core to our business model, which has withstood not only the test of
time but also dramatic economic fluctuations and new competitive challenges. From the torrid pace
of the '80s and '90s to the more moderate IT industry growth rates of today, distributors have
proficiently adjusted costs and infrastructure based on changing conditions.
SAMPLE DESIGN
SAMPLE SIZE
29. The number of respondents selected for the survey was 100.this was because of the time consistent.
METHOD OF SAMPLING FIELD WORK
The sample size was 100 people.
The direction of the fieldwork was for 15to20 days.
The respondents took approx. 15-20 min to fill up the questionnaire.
Each respondent was personally met.
PLAN OF ANALYSIS
The raw data collected directly from the respondents was first transcribed on a master analysis register. From
the master analysis register the data was tabulated question wise, using simple mathematical and statistical
techniques like addition, mean, frequency and percentage calculation.
Ranking of factor in selection of the product and decision making process was also carried out using simple
statistical techniques. By this method of the various objectives of the study could be thoroughly analyzed.
Based on the analysis of the data collected from the respondents the findings of the study were interpreted
and recommendations were given.
ADVANTAGES & DISADVANTAGES
STRENGHT WEAKNESS
• Higher sales Higher prices
• Economies of scale Artificial living
• Goodwill Monopoly
• Steady Demand Wastage of national resources
• Launching new product Misleading customers
• Employment generation
• Support to press
• Customer education
• Research and Development
• Art and Culture
RESEARCH METHODOLOGY
30. Research is a common language refers to a search of knowledge. Research is scientific & systematic
search for pertinent information on a specific topic, infect research is an art of scientific
investigation. Research Methodology is a scientific way to solve research problem. It may be
understood as a science of studying how research is don’t scientifically. In it we study various steps
that are generally adopted by researchers in studying their research problem. It is necessary for
researchers to know not only know research method techniques but also technology.
The scope of Research Methodology is wider than that of research methods.
The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined, what
data has been collected and what a particular methods have been adopted and a host of similar
other questions are usually answered when we talk of research methodology concerning a research
problem or study. The project is a study where focus is on the following points:
Types of outlet
31. Sr. No. Sales No. of Outlets
1 Convenience shop 64
2 Groceries shop 160
3 Eaters 26
Interpretation: the maximum number of Outlets in the region surveyed is of convenience shops
which includes kirana shops, departmental stores etc. it is followed by Groceries and then by
eateries. The most striking features is that there is a great lag between the numbers of different
kinds of outlets. So the distributors should distribute the products segment wise accordingly.
MARKET SHARE
32. Product % Share
Pepsi-Cola 42%
Coca-Cola 51%
Others 7%
Total 100%
Interpretation : There is dominancy of Coca-Cola in the soft drinks market. Pepsi is its chief
competitor.
CREATE SALES PER DAY
33. Sales Per day % Share
One Crates 57.78
Two Crates 18.67
Three Crates 12.44
More than three
Crates
11.11
Total 100%
Interpretation : Huge amount of retailers sale 1 crate per day and goes on decreasing with
increasing number of crates sales per day, which is clearly depicted by above graph.
PERCENTAGE SHARE OF CHILLING EQUIPMENT :
35. Company Qty. %age
Pepsi 86 34.45
Coca-Cola 132 60.55
Own 00 00
Interpretation : Pepsi’s visi coolers with retailers is in quit dooming situation. the visi cooler hold
of Coca-Cola is far more dominating as depicted by above graph.
FRIDGE
37. MEDIA %AGE
TELEVISION 65%
AGAZINES/NEWSPAPERS 10%
DISPLAY BOARD 15%
WALL PAINTINGES/HOLDING 10%
OTHER 5%
INTERPRETATION; A NUMBER OF RETAILERS AGREED THAT TELEVISION IS AN EFFECTIVE TOOL
FOR ADVERTISEMENT OF THE PRODUCTS FOLLCWED BY DISPLAY BOARDS AND WALL PAINTING ETC.
AS IS CLEARLY DEPICTED BY ABOVE GRAPH.
SERVEY METHODOLOGY
38. This research involved a study, which was descriptive as well as explorative in nature it basically
aims at gathering data about how the Pepsi scheme playing in mind of shopkeepers consumer.
METHOD OF DATA COLLECTION
THERE ARE TWO TYPE OF DATA
1. Primary data
2. Secondary data
1. Primary data collection:-
Primary data can be collected by three methods.
(a) Observation
(b) experiment
(c) Survey
But there, only surveys method of data collection is preferred which is very suitable to reach the
researcher motto.
AA Servey instrument: Printed Questionnaire was used as the research instrument to collect the
required information.
AA Area of surveys: The survey was conducted in different location of patna city.
Sampling Plan: Sampling plan consists of:-
• Sampling unit: The retailer of grocery shop, general store, betel shop, and medicine store was
selected from different place of Patna.
• Sampling size: 150 0utlet.
• Sampling procedure: Simple random sampling procedure was followed
• Sampling method: Data were collect by retailer survey. The retailer is directly contacted and
interviewed qt there retail counter.
(2) Secondary data collection:
As secondary data were not available with shopkeepers as wall as stockiest, so these were
collected from company record.
39. SWOT ANALYSIS
STRENGTHS
AA Improved quality control.
AA Latest technology
AA Heavy investment in both infrastructure and sales promotion campaigns.
AA Modified and attractive packaging.
AA Strong advertising network.
WEEKNESS
1. Entire infrastructure needs a face-lift.
2. Unskilled labour.
3. Tight case policy.
4. Fear of retrenchment among the workers.
OPPORTUNITIES
1. Wide market.
2. Good rural market.
3. Direct distribution.
THREATS
1. Stiff competition.
2. Illegal distribution done by some distributers.
3. Changing of consumer preference.
41. Q2. Which flavor do you generally prefer?
Cola
Orange
Lemon
Others
Cola Orange Lemon Other
30 20 30 10
42. Q3.If Cola, which particular brand you like?
Pepsi
Thums up
Coco-cola
Pepsi Thums up Coca-cola
54 30 16
43. Q4. If Orange, which particular brand you like?
Miranda
Fanta
Fanta Miranda
35 65
44. Q5. If Lemon, which particular brand you like?
Dew
Nimbooz
Limca
7up
Sprite
Dew Nimbooz Limca 7up Spite
35 5 28 12 20
45. Q6. Why do you prefer a particular brand?
Taste
More Gas
Refreshing
Advertisement
Taste More Gas Refreshing Advertisement
21 37 26 16
5
10
15
20
25
30
35
40
21
37
26
46. Q7. On which occasions you normally have soft drinks?
At Parties
Market
Cinema Hall
School/Colleges
At Party Market Cinema Hall School/College
10 52 5 33
47. Q8. Are you Brand loyal?
Yes
No
Yes No
64% 36%
36%
64%
48. Q9. Do you prefer Pet bottles?
Yes
No
Yes No
57% 43%
10
20
30
40
50
60
49. Q10. If yes, then why?
Take away bottles
Economical
More capacity
Reusable
Take away bottles More capacity Reusable
70 8 22
50. SHARE OF PEPSI BRANDS IN COMPARISON TO COCO-COLA BRANDS
PEPSI V/S COCO COLA/ THUMSUP
Pepsi
Coca-Cola/Thumsup Others
52% 40% 8
50
57. CONCLUSION
The business of Soft Drink industry is significantly based upon the impulse
buying, so it is very necessary to Merchandise products of PEPSI efficiently and
present them in such a manner so that it can motivate the consumer and generate a
thirst in consumer to consummate it.
Though, PEPSI has a strong position in NOIDA with the support of its efficient
distribution network, aggressive marketing efforts and advertisements along with
attractive schemes but there still exists potential market in Ghaziabad to be
exploited and a suitable Weak Area Programme or the Strong Area Programme has
to be formulated to improve its market share depending upon the area under
consideration.
Soft drink business’s behavior is not governed by brand loyalty so the
emphasis is not only on creating the market but also on retaining it. The availability
of the right brand and flavor pack, at the right place, at the right time is a key for
winning the customer in soft drink business. Keeping these facts in mind it becomes
very important to treat the retailers with concern and satisfy them by
various measures and so that they are loyal towards PEPSI. Public relation is
also critically important in this industry.
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58. FINDING
THE MOST POPULAR FLAVOURIN THE MARKET IS PEPSI.
PEPSI IS MARKET LEADER AND COCA-COLA IS THE MARKET CHALLENGER IN THE WHOLE
MARKET WHERE I HAVE SURVEYED.
FROM THE PEPSICO PRODUCTS PEPSI AND THE COCA-COLA PRODUCTS THUMS UP IS THE
HIGHEST SELLING IN THE MARKET.
PEPSI IS THE MARKET LEADER IN OVERALL MARKET.
IN SOME AREAS LIKE KHATAN MARKET THE SUPPLY OF COCA-COLA IS BETTER THAN PEPSI.
IN THE CASE OF MINERAL KINLEY IS SELLING MORE THAN AQUAFINA.
I HAVE FOUND THAT A RETAILER GIVES MORE PREFENCE TO THE PEPSICO PRODUCTS LIKE PEPSI,
MOUNTAIN DEW, SLICE, MIRINDA, TROPICANA, 7UP.
SALES HAVE INCREASED AFTER LOCATING VISI COOLER OUTSIDE OF OUTLET.
THE COMPANY NEW CONCEPT PRE-SALE GOT THE GOOD RESPONSE MEANS THE CONCEPT OF
PRE-SALE PREFERS BY THE RETAILERS.
ACCORDING TO THIS SURVEY IN 80% OUTLETS PRE-SALE RESPONDED WELL WHILE IN 20%
OUTLETS RESPONDS WAS LOW.
THE NEW PRODUCT OF PEPSI, MINUTE MAID HAS A BIG FLOP IN THE NOIDA CITY.
THE COMPANY HAS INTRODUCED A 1.25 LTR PACK FOR THE LOWER CLASS FAMILY.
THE STORE IS CATEGORISED ON THE BASIS OF THEIR, IT MEANS DIAMOND, GOLD, SILVER.
IN THE CASE OF THE SCHEME COCA-COLA IS PROVIDING MORE SCHEMES THAN THE PEPSI.
RETAILERS DO NOT GET THE COMPANY’S ACTUAL SCHEME.
58
59. SOME AGENCIES MAKE FAKE BILLS BY WHICH THEY TRY TO EARN PROFIT WHILE IT IS ILLEGAL.
PRODUCTS ARE SOLD OUT OF ARES BY DISTRIBUTOR TO SAVE THE SCHEMES.
IF RETAILERS COMPLAINTS REGARDING DISCOUNTING & TRADE SCHEME THAN HE IS NOT
RESPONDED PROPERLY.
DISTRIBUTORS HAVE NOT MAINTAINED PROPER STOCK SO THAT RETAILERS DO NOT GET ALL
THE PRODUCTS BY WHICH SALE, DISCOUNTING & TRADE SCHEMES ARE EFFECTED.
THERE IS COMMUNICATION GAP IN DISTRIBUTION CHANNEL SO RETAILERS ARE NOT GETTING
ADVANTAGES OF DISCOUNTING & TRADE SCHME.
IN OFF SEASON, WHEN SALE OF COKE PRODUCTS IS REDUCED IN COMPARISON OF SEASON.
THEN RETAILERS WANT MORE SCHEMES.
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60. SUGGESTIONS
The above study elicits the fact that sales department of NOIDA Beverages Pvt. Ltd. Should
introduce some changes in its marketing activities to make it more rational.
1. As the most of the dealers have complaints that the salesman does not tell them about
schemes. For this before launching any scheme company should advertise it by distributing
pamphlets to the dealers mentioning the period of the scheme &
time-to-time proper check is required.
2. Exclusive outlets are loosing because of irresponsible salesmen and their improper behavior.
3. Grievances of dealers & consumers often do not reach to the concern authority.
4. The number of visicooler & signage should be increased.
5. The number of vans should be increased so that total outlets, might be covered properly.
6. A healthy relationship should be developed by the company’s executives with the dealers.
7. Company should develop policy, so that the soft drinks are made available at all the outlets
during the peak seasons & not let the opportunity pass by.
8. Company Should make fridge available at maximum outlets, so the chilled soft drinks could be
provided to the customers, because in the soft drink market brand loyalty fails if chilled soft
drink is not made available to the customers in spite the customer goes in for any other brand,
which is chilled.
60
61. 9. New policy of the company should be introduced before the competitors launch those policies.
10. Hoardings bills & wall paintings should be display in the inner part of urban areas has more
growth potential in terms of sales.
11. The distributors should keep literate & experienced salesman, because they can convince to
retailers easily and sold out product in the market.
BIBLIOGRAPHY:
1. Malhotra, Naresh K. Marketing research and applied orientation, (2010), Prentice Hall,
New Delhi, Vol.5, pp.613-623, pp.468.
2. Kotler, Philip and Armstrong, Gary, Principles of marketing, Pearson Publication.
3. Robbins, Stephen P. Organizational Behavior, (2006), Pearson Publication.
Website:
1. http://www.scribd.com/doc/21528450/Pepsico-Final-Ppt
2. http://www.scribd.com/doc/21528551/SURVEY-OF-VISI-PURITY-CHARGING
3. www.rjcorp.in
4. www.pepsiindia.com
5. www.pepsizone.com
6. http://www.ics.purdue.edu/~pbawa/421/pepsi%20cola%20pest%20case%20study.htm
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62. CHAPTER -7 QUESTIONNAIRE
NAME OF THE SHOP/OUTLET: ------------------------
ADRESS/LOCATION: ---------------------------------
Types of Outlet:
(a) Convenience Shop ( )
(b) Groceries Shop ( )
(C) Eateries ( )
Q 1. Which brand of soft drinks you deal in
(a)Pepsi ( )
(b)Coca – Cola ( )
(c)Other ( )
(d)Mix ( )
(Q) 2 Which brand of coke provides you better facility?
(a) Pepsi ( )
(b) Coca – Cola ( )
(C) Both ( )
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63. (Q) 3 How many crates of Pepsi you sell /day ?
(A) 1crate ( )
(b) 2 crate ( )
(c) 3 crate ( )
(d) More than 3 ( )
(Q) 4 Which company’s signage you have in your outlet ?
(a) Pepsi ( )
(b) Coca-cola ( )
(c) Both ( )
(d) No signage ( )
(Q) 5 which company are visi –cooler you have in your outlet?
(a)Pepsi ( )
(b)Coca-cola ( )
(c)Both ( )
(d)Own ( )
(e)Mixed ( )
Q 6 Which medium effects the sales most ?
(a) Television
(b) Magazines/newspaper
(c) Display
(d) Wall painting/hoardings
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64. Q7 Do you think that aggressive advertising further increase the sale volume ofof pepsi
(a) Yes
(b) No
Q 8 what kinds of promotional activities effect sales mostly
(a) Free bottle scheme
(b) Prize
(c) Discount rate
(d) Other
Q 9.Your recommendations for further sales mostly
Q 10. Any suggestion for betterments of pepsi.
_______________________________________________________________
Thank You.
64
65. REFERENCES
AGRAWAL P.K. MARKETING MANAGEMENT BY, PRAGATI.
KOTLER PHILIP,MARKETING MANAGEMENT,13TH
EDITION, PRENTICE HALL OF INDIA PVT.LTD.
.RONALD S. RUBIN DAVID J. LUCK, MARKETING RESEARCH. PUBLICATION,MEERUT.
NEWS PAPER &MAGAZINES
.ECONOMIC TIMES
.BUSINESS STANDARD
.BUSINESS WORLD
.BROCHURES &PAMPHLETS
. VISUL ADS OF PEPSI.
.PRODUCT CATALOGUE
.ANNUAL REPORT OF PEPSICO
WEBSITES: WWW.PEPSIINDIA.COM
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