This document provides a simple social media plan for businesses that can be completed in 1.5 hours or less per month. It recommends choosing 1-2 social media platforms that make the most sense for your business and audience. The plan involves daily engagement by reviewing and interacting on posts. It also includes weekly scheduling of posts and monthly review of analytics and repurposing past work. The goal is to effectively manage social media with a small time commitment.

1. A SIMPLE SOCIAL
MEDIA PLAN FOR
YOUR BUSINESS
Allison C. Shields

2. SOCIAL MEDIA DOESN’T HAVE
TO BE DIFFICULT
There’s no “one
size fits all”
solution, but the
following plan can
be expanded or
contracted
depending on your
time commitment.
First, choose only
one or two
platforms that
make the most
sense for you, the
services you
provide, and your
target market.
Then follow these
simple steps.

3. DAILY 15-20 Minutes

4. 10 MINUTES
Review updates from your network
on your chosen platforms. Look for:
Discussions to contribute to
Questions to answer
Posts from your network to like or
comment on

5. 5 MINUTES
Respond to mentions, retweets,
and comments from others on your
posts.

6. AS NEEDED
Add to your ‘social media file’ as
you come across items during your
day that spark ideas for blog posts
or social media updates;
Tag interesting articles with
Evernote, Microsoft One Note or
similar services.

7. WEEKLY 35 Minutes

8. 15 MINUTES
Look through
email
newsletters,
news sources,
blogs and feeds
for interesting
news, articles,
images, videos
and links to
share with your
audience.




9. 15 MINUTES
Use a program like
Hootsuite
(www.hootsuite.co
m) to schedule all
of your posts for
the week across
platforms based on
your goals,
audience and
message for each
platform using
what you’ve
gathered.
Schedule posts
throughout the
day – not everyone
uses social media
at the same time
of day.

10. 5 MINUTES
 Review and accept
connections and friend
requests
 View and follow new
followers
 Send invitations to new
friends or contacts

11. MONTHLY 30 Minutes

12. 20 MINUTES
Review work you’ve done. Look for:
Work that can be re-purposed into blog
posts or social media updates
Client problems you’ve solved that
could apply to others
Success stories you’d like to share
News items that impact on your
community or practice area

13. 10 MINUTES
Review analytics to find out which
posts were the most effective.

14. THERE YOU HAVE IT…
A simple social media plan in less
than 1 hour and 30 minutes per
month.*
*Of course, if you want to create your own content for
posting on social media platforms, you’ll also need to
devote regular time to content creation. This investment
of time may vary, depending on the length and type of
content you create.
**But remember…you can participate well on social
media without creating your own content, too!

15. Allison@LegalEaseConsulting.com
Phone: 631-642-0221
www.LawyerMeltdown.com
www.LegalEaseConsulting.com (blog)
NEED HELP CREATING
YOUR SOCIAL MEDIA
PLAN?
Contact me!