This is a quick little explainer that goes over how powerful social media is, why it's powerful, how to harness that power, and how to avoid common mistakes.
Social media can be scary and sometimes time-consuming, especially for nonprofits and small businesses that have limited time and funding.
understand all you need to know about Social Media Basics, Strategies, and Which platforms Is are right for you.
Tweet, tweet: How live-tweeting events canbuild buzz and create communityRachel Coker
What is live-tweeting? Why would I want to live-tweet an event? What tools do I need to do it? How can I make it easier and more effective? How do I measure the results?
Social media can be scary and sometimes time-consuming, especially for nonprofits and small businesses that have limited time and funding.
understand all you need to know about Social Media Basics, Strategies, and Which platforms Is are right for you.
Tweet, tweet: How live-tweeting events canbuild buzz and create communityRachel Coker
What is live-tweeting? Why would I want to live-tweet an event? What tools do I need to do it? How can I make it easier and more effective? How do I measure the results?
When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions?
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
Twitter 101 | Social Media for Beginners By Barbara RozgonyiBARBARA ROZGONYI
Social Media for Beginners: a guide to twitter 101 by Barbara Rozgonyi. Presented at Ragan Communications twitter bootcamp on August 14, 2009 to corporate, college, internal and PR communicators. Presentation may be scaled into a workshop. To book Barbara, call 630.207.7530 or email corywestmedia@gmail.com
The Essential Social Media Checklist for NonprofitsJaimeAlexisFowler
Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand.
This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Social media boot camp: "HeyCori"'s tips for successful engagement onlineCori Faklaris
Cori Faklaris, known as @heycori on Twitter and on Facebook, LinkedIn, Pinterest, Instagram and other social media platforms, offers her lessons from years curating a her online brand as a news personality and in managing social media accounts for the IndyStar.com news website.
When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions?
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
Unleash The Power Of Visual Social Media For Your BrandSysomos
An estimated 2 billion images are posted on social media every single day. This presentation explains how brands can use visual social media to better engage with their audiences and gain valuable insight.
Twitter 101 | Social Media for Beginners By Barbara RozgonyiBARBARA ROZGONYI
Social Media for Beginners: a guide to twitter 101 by Barbara Rozgonyi. Presented at Ragan Communications twitter bootcamp on August 14, 2009 to corporate, college, internal and PR communicators. Presentation may be scaled into a workshop. To book Barbara, call 630.207.7530 or email corywestmedia@gmail.com
The Essential Social Media Checklist for NonprofitsJaimeAlexisFowler
Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand.
This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Social media boot camp: "HeyCori"'s tips for successful engagement onlineCori Faklaris
Cori Faklaris, known as @heycori on Twitter and on Facebook, LinkedIn, Pinterest, Instagram and other social media platforms, offers her lessons from years curating a her online brand as a news personality and in managing social media accounts for the IndyStar.com news website.
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
Super Show - Building Relationships Through Social MediaiGB Affiliate
Discover how to use, leverage and build your business through social media. Join Nicky Senyard, CEO at Income Access to learn how different forms of social media can help operators build relationships with affiliates, and help affiliates build relationships with players. She will also touch on how social media can help enhance transparency, increase brand awareness and develop personalities.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
2. Power of One Viral Picture
UGC sent by a viewer
160k shares, 51 likes
Seen by more than 5 million
people
Launched our TAT to 683k
Launched WTOL posts to
6.3m people in 1 week
3. How do you harness the power of
social media?
Posting content your user wants the way they want
it
4. How do you harness the power of
social media?
Post content your user wants they way they want it
Maintain consistent engagement
5. How do you harness the power of
social media?
Post content your user wants they way they want it
Consistent engagement
Have a social strategy
7. Social Strategy
Posting strategy should involve tone, content choice,
timing
NEWS: Breaking news and weather strategy in place
Engagement/Clarity/Accuracy should be the goal
Best Practices need to be in place so expectations are
clear
Digital staff needs constant training and feedback, just
like newscasts reporters and producers
Managers need to have judgment conversations about
what worked and what didn’t
8. Successful Posts on Facebook
Image
Video
Text only
Posts w/Links & Images
Video Only
Video w/links
9. Be ready to deliver when it counts
Impactful event
coverage provides
huge opportunities to
prove brand value,
create loyalty, build
new audience
10. Social Strategy pays off
Consistency of posting and engagement are key to
keeping Talking About This number high
The higher the TAT, the more attention and
engagement your posts will get
Engagement = REACH
REACH = Eyeballs on your brand
11. Pitfall: Falling on Empty Ears
No scheduled posting strategy, no consistent
engagement, low TAT = much smaller audience on
Facebook
12. Power: Twitter
Twitter can be a breaking news tool
All on-air talent should use Twitter as a breaking news
and Recruit to watch tool, especially reporters
Tweetdeck should be employed by managers to monitor
activity of talent, competition, station account, and @
mentions/replies
14. Social Media Management
Shoutlet, Buffer, Hootsuite, Tweetdeck are all good
ways to monitor and manage multiple posts at once
15. Pitfall: The Race
One of the main pitfalls of social media in journalism
is the race to be first. Because it’s competitive and
time-sensitive, many journalists jump the gun and
make mistakes. This can run the gamut from a spelling
mistake to retweeting an unreliable source to grabbing
a Facebook profile picture of a murder victim and
having it be the wrong person.
Instead of a race to be first, newsrooms should
emphasize the race to be right. Old-fashioned official
confirmation and spell-check still go a long way.
16. Pitfall: The Filter
Journalists have to stay unbiased, so reporters need to
be careful when they can and cannot express personal
opinions in a public forum
People like to fight on the Internet, and it can be a
liability to your credibility as a station. Rule of thumb:
Never post what you wouldn’t say out loud
Some selfie addicts blur the line between journalist
and personality – and it can be hard for viewers to take
talent seriously if they’re not careful about
maintaining a professional image online.
17. Power: Pushes to monetized
platforms
You may not get credit for Facebook likes and retweets
but it pays to build a loyal social audience. Posts &
tweets that include links to stories/articles, many
times with an attached video or slideshow, can be huge
drivers to your .com
18. Planning makes perfect
You can’t harness the power of social media without a
plan. Sure, there’s luck involved in big posts… but it’s
mostly good planning.
Editor's Notes
Ryan has 10k followers, Jordan has 6.5 because they constantly engage