This document discusses strategies for harnessing the power of social media for news organizations. It notes that posting engaging content that users want to see and maintaining consistent engagement are key. It also stresses the importance of having a clear social media strategy that includes guidelines around tone, content choice, and timing of posts. Additionally, it recommends using tools to schedule posts and monitor multiple accounts. The document warns against rushing to be first without ensuring accuracy and cautions journalists to maintain objectivity online. It also emphasizes that consistent posting and engagement can help drive users to a news organization's website and other monetized platforms.