Big changes are well underway in how software gets packaged and delivered. But even relatively modern takes on packaging goods and services for sale and consumption go back hundreds of years. In this talk, Gordon Haff will take you on a whirlwind tour of packaging. What forms has packaging taken? What problems were being solved? What kinds of trade-offs need to be made? What lessons can we learn? The goal is to step back from specific technology and consider the fundamental objectives and solutions involved in moving from disaggregated one-off things to bundled, standardized, or homogenized packaged goods. And don’t worry. This isn’t another talk about container ships.
34. FORTUNATELY WE DON’T DO THAT IN SOFTWARE
So you want to DevOps some containers do you?
35. "Packaging is no longer simply about packaging the object—it is
about the unboxing experience and art directing. This is where
the process starts for designers today: you work backward from
the Instagram image to the unboxing moment to the design that
serves it."
Grant Wenzlau
39. TYING IN TECH
Various IBM-related anti-trust cases
Pre ~1983 AT&T phones leased by local
Bell operating companies
Data General v. Digidyne (1985)
Microsoft Internet Explorer
DRMd ink cartridges
44. CREDITS
Amphora: Wikipedia, Ad Meskens
https://en.wikipedia.org/wiki/Amphora#/media/File:Amphorae_stacking.jpg
Barrel jump: http://www.mountainlifemedia.ca/2014/02/olympic-wish-list-bring-back-the-barrel-jump/
Hunter/gatherer: http://missinghumanmanual.com/?p=777
Floppy disks: George Chernilevsky, Wikipedia
Casks: http://www.drinkingcup.net/understanding-maturation-part-1-know-your-casks/
Appert canning jar: Jean-Paul Barbier/Wikipedia
Tin can: Sun Ladder/Wikipedia
Cat in peanuts: Mitsy McGoo https://www.flickr.com/photos/scmtngirl/92218305
Coke bottle:
https://medium.com/digital-packaging-experiences/the-anatomy-of-product-packaging-c746a7d659
7d#.hqiwvnn3g
iPhone: iLounge
IKEA/GM: Motifake.com
45. CREDITS
Unit pricing: ABC
Open source vs. cloud - Illuminata
Brand Promise: http://www.watermelonsocial.com/brandpromise/
Model T: Wikimedia
Kegs: Micromatic