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Graph Expo 2015 Smart Packaging

When it comes to innovations in packaging, the future is now! While the primary purpose of packaging is to sell, protect and inform the customer about the product, its purpose has taken on a greater role with the inclusion of new and innovative approaches. Incremental improvements in color management is allowing for consistency, regardless of the printing process. The addition of special effects to the packaging, such as metallic and texture, further differentiate the product and enhance sales. But the real game changer is advent “smart packaging”—which allows the customer to directly interact with the product, or provide crucial information regarding the condition of the product, both at the point of purchase and importantly after they have left the store or the product has been delivered. Intelligent packaging is here to stay and provide for the long term future of packaging.

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Graph Expo 2015 Smart Packaging

  1. 1. "Smart" Package Printing Value-Add BEYOND the Graphics Dr. Mark Bohan Vice President, Technology and Research
  2. 2. © Printing Industries of America | www.printing.org 2 Session Overview ▶ What do we mean by smart packing? ▶ Active packaging ▶ Smart / intelligent packaging ▶ Packaging innovations ▶ Summary
  3. 3. © Printing Industries of America | www.printing.org 3 Packaging Growth and innovation ▶ Many different processes ▶ Offset, inkjet, electrophotographic, flexographic, gravure … ▶ While we buy “stuff” it is not disappearing ▶ Growth market globally
  4. 4. © Printing Industries of America | www.printing.org 4 Technology trends Planning and design, faster turn around times ▶ 3D packaging design ▶ Integrated into color cycle ▶ What happens when we need to shrink fit? ▶ Proofing solutions ▶ Surface, gloss and texture effects
  5. 5. © Printing Industries of America | www.printing.org 5 Technology trends Digital marketplace ▶ Digital making inroads into packaging ▶ Many solutions ▶ EP and Inkjet ▶ Short to medium run ▶ Static and personalized
  6. 6. © Printing Industries of America | www.printing.org 6 Technology trends Flexographic, the quality is there ▶ Plate and ink technologies ▶ High quality ▶ Screening algorithms ▶ 4 versus 7 color ▶ Curing technologies
  7. 7. © Printing Industries of America | www.printing.org 7 Packaging Key trends in the industry ▶ Sustainability ▶ Functionality ▶ Interactivity ▶ Flexibility ▶ Messaging ▶ Food safety / risk management
  8. 8. © Printing Industries of America | www.printing.org 8 Sustainability Overview ▶ Reduction in package materials ▶ Increase in the recyclability of packaging ▶ Bio-based materials
  9. 9. © Printing Industries of America | www.printing.org 9 Flexibility Overview ▶ Convenience ▶ Single use ▶ Smaller packages ▶ Microwavable ▶ Ease of use ▶ Easy open ▶ Re-sealable ▶ Portable
  10. 10. © Printing Industries of America | www.printing.org 10 Messaging Overview ▶ Personalization ▶ True one off ▶ Generic ▶ Storytelling as part of the package ▶ Brand message ▶ Transmedia
  11. 11. © Printing Industries of America | www.printing.org 11 Smart packaging Why are we looking to use this? ▶ Enhance the customer experience ▶ Add value in some means ▶ Improving the product ▶ Quality control about the product ▶ Additional information
  12. 12. © Printing Industries of America | www.printing.org 12 Active Packaging
  13. 13. © Printing Industries of America | www.printing.org 13 Active packaging Overview ▶ Enhance performance of the product ▶ Interact directly with the product ▶ Food applications ▶ Manufactured into the packaging materials ▶ Printed or coated PackagingConsultancy.com
  14. 14. © Printing Industries of America | www.printing.org 14 Oxygen absorbers Why do we use ▶ Extend shelf life ▶ Reduced growth of pathogens ▶ Improved product quality ▶ Reduced oxidation ▶ Vitamins, spices… ▶ Extend pharmaceutical life
  15. 15. © Printing Industries of America | www.printing.org 15 Oxygen absorbers Active packaging ▶ Chemicals to absorb O2 ▶ Fe → Fe(OH)3 ▶ H2 → H2O ▶ Applications ▶ Sachets ▶ Bags ▶ Labels ▶ Bottles www.appepackaging.combestinpackaging.com
  16. 16. © Printing Industries of America | www.printing.org 16 Moisture absorption Active packaging ▶ Applications include ▶ Pharmaceutical ▶ Electronics ▶ Food applications ▶ Materials ▶ Sachets: Silica gels, calcium oxide …. ▶ Sheets: Multi layer with superabsorbent polymers ▶Polyacrylate salts. Starch copolymers …. www.multisorb.com
  17. 17. © Printing Industries of America | www.printing.org 17 Preservative releasers Active packaging ▶ Antimicrobial and antioxidant films ▶ Cosmetics, pharmaceutical … ▶ Cereals, meats cheeses .. ▶ Mislead customers! ▶ Many different chemicals ▶ Organic acids, spice extracts ….
  18. 18. © Printing Industries of America | www.printing.org 18 Thermochromic inks What temperature is the product at? ▶ Color change inks ▶ Indicate the current temperature ▶ Food products ▶ Drinks and for promotions
  19. 19. © Printing Industries of America | www.printing.org 19 Thermochromic inks What temperature is the product at? ▶ Fanta program in Australia ▶ Funstigator ▶ Interactive program ▶ Dependent on the sale
  20. 20. © Printing Industries of America | www.printing.org 20 Active Packaging Some additional examples ▶ Ethylene absorbers ▶ Strawberries ▶ Releasing elements ▶ CO2, preserving agents ▶ Antimicrobial ▶ Silver applications for office, electronics … ▶ Heating elements ▶ Metals for microwaves
  21. 21. © Printing Industries of America | www.printing.org 21 Example with coffee Active packaging ▶ Ground coffee absorbs moisture and oxygen ▶ Reduces flavor ▶ Seal the bag ▶ CO2 build up ▶Burst bag!!! ▶ One way release valve ▶ O2 and CO2 scavenger
  22. 22. © Printing Industries of America | www.printing.org 22 Intelligent Packaging
  23. 23. © Printing Industries of America | www.printing.org 23 Smart or intelligent packaging Overview ▶ Indicator on packaging ▶ Internal or external ▶ Monitor the product and provide information ▶ Quality ▶ Change ▶ History ▶ Communicate nofima
  24. 24. © Printing Industries of America | www.printing.org 24 Time Temperature Indicators (TTI) Also referred to as Time Temperature Integrators ▶ Temperature over time ▶ Warning above/below set temperature ▶ Color change over time ▶ Partial or full history ▶ Different solutions available ▶ Different activators Fresh-Check ™ Defrost Watch ™ Fridge Thaw ™
  25. 25. © Printing Industries of America | www.printing.org 25 Oxygen / Carbon Dioxide Smart packaging ▶ Oxygen sensors ▶ Detect leaks in packaging ▶ Issue with responsiveness ▶ Microbial action ▶ CO2 indicators ▶ React to changes in pH ▶ Used in meats …. AGELESS
  26. 26. © Printing Industries of America | www.printing.org 26 Ammonia (NH3) sensors Overview ▶ Meat freshness ▶ Change with time ▶ Developmental sensors ▶ Color change sensors ▶ Linked with other options
  27. 27. © Printing Industries of America | www.printing.org 27 Shock indicators Labels, circuits or sensors ▶ Look at shocks or impacts ▶ Record over time ▶ If pre-determined value exceeded ▶ Delicate materials ▶ Shipping, handling and use ShockWatch
  28. 28. © Printing Industries of America | www.printing.org 28 Interactivity
  29. 29. © Printing Industries of America | www.printing.org 29 Interacting with the consumer How do we get information? ▶ Barcodes ▶ QR codes ▶ Mobile Action Codes ▶ Augmented Reality ▶ NFC ▶ RFID
  30. 30. © Printing Industries of America | www.printing.org 30 QR Codes Integrating electronic media with packaging ▶ Synonymous on packaging ▶ Download app to use ▶ What does it do for me? ▶ Discounts ▶ Information ▶ Entertainment foerstel
  31. 31. © Printing Industries of America | www.printing.org 31 QR Codes The links continue …. ▶ Promotion to design own label ▶ Heinz Tomato Ketchup Hot ▶ url been allowed to lapse ▶ Taken by other user ▶ Challenges if use custom sites
  32. 32. © Printing Industries of America | www.printing.org 32 Augmented reality Interacting with the package ▶ Interact with package ▶ Download app to start the application ▶ Many examples, increasing with time ▶ Pepsi, Pringles, Milka, Coca-Cola ..…
  33. 33. © Printing Industries of America | www.printing.org 33 Augmented reality Video 1
  34. 34. © Printing Industries of America | www.printing.org 34 Augmented reality Video 2
  35. 35. © Printing Industries of America | www.printing.org 35 Image recognition Documobi
  36. 36. © Printing Industries of America | www.printing.org 36 Interacting with packaging Customer use of NFC (RFID from a producer) ▶ Utilize NFC enabled device ▶ NFC tag ▶ Provide added value to the consumer ▶ Growth worldwide in linking packaging with mobile
  37. 37. © Printing Industries of America | www.printing.org 37 Smart packaging Growth for communication ▶ Integrating RFID/NFC communication into packaging ▶ Added functionality to the user ▶ Instructions ▶ Interactive guides ▶ Additional content ▶ Promotions ▶ Live updates
  38. 38. © Printing Industries of America | www.printing.org 38 Chateau Le Pin NFC integrated into wine labels ▶ Reliable anti counterfeiting solution ▶ $3,000 average, up to $10,000 ▶ Evaluated many technologies ▶ Linked the ID to the bottle and customer ▶ Encrypted ▶ Created added value ▶ Details of wine, virtual cellar, notes on wine etc. http://www.rfidjournal.com
  39. 39. © Printing Industries of America | www.printing.org 39 MIT Research published using NFC ▶ Sensors connected to NFC tags ▶ NFC tag adapted to detect the chemical using carbon nanotubes ▶ Simple scan with phone ▶ Used either by manufacturer or customer
  40. 40. © Printing Industries of America | www.printing.org 40 NFC in packaging Video 1
  41. 41. © Printing Industries of America | www.printing.org 41 NFC in packaging Video 2
  42. 42. © Printing Industries of America | www.printing.org 42 Risk management Why? ▶ Takes years to build trust in brands and products ▶ Only seconds to destroy that trust Robert Bowling, Nestle Americas, Color Conference, 2014
  43. 43. © Printing Industries of America | www.printing.org 43 -Monomers -Antioxidants -Colorants -Pigments -Solvents -UV stabilisers -Slip agents -Resins Chemical industry Co-packers Retailers Consumers Paper and board Metal, Glass Adhesives Plastics Inks RAW MATERIALS Co packersCo packersCo packers PACKAGING MATERIALS Packaging Materials Nestlé when things go “viral”…. Converter s NGO’s Media Authorities Robert Bowling, Nestle Americas, Color Conference, 2014
  44. 44. © Printing Industries of America | www.printing.org 44 Risk management Product lifecycle ▶ Complete supply chain risk management ▶ Food safety, toxicology, regulatory, perception ▶ Catastrophic effects to the CPG ▶ Many regulations about this ▶ Nestlé list, USA FDA-21, Prop 65
  45. 45. © Printing Industries of America | www.printing.org 45 Summary Closure
  46. 46. © Printing Industries of America | www.printing.org 46 Resources Where to learn more ▶ TAGA Conference, Memphis, March 20th to 23rd ▶ Experts and presentations on topics ▶ http://tagaatc.printing.org/, http://www.printing.org/tagaatc ▶ Articles at http://www.printing.org/free ▶ Smart Packaging ▶ RFID and NFC ▶ White papers at http://www.printing.org/free ▶ NFC ▶ Intelligent Packaging coming soon!!!
  47. 47. © Printing Industries of America | www.printing.org 47 Thanks for listening! Dr. Mark Bohan Vice President, Technology & Research Tel.: 412 259 1782 Mobile: 412 576 9729 mbohan@printing.org www.printing.org www.printing.org/free www.printing.org/markbohan www.linkedin.com/in/markbohan

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  • BridgePremedia

    Oct. 20, 2015
  • TinaZurbi

    Mar. 14, 2017
  • SushmaPai3

    Aug. 8, 2019

When it comes to innovations in packaging, the future is now! While the primary purpose of packaging is to sell, protect and inform the customer about the product, its purpose has taken on a greater role with the inclusion of new and innovative approaches. Incremental improvements in color management is allowing for consistency, regardless of the printing process. The addition of special effects to the packaging, such as metallic and texture, further differentiate the product and enhance sales. But the real game changer is advent “smart packaging”—which allows the customer to directly interact with the product, or provide crucial information regarding the condition of the product, both at the point of purchase and importantly after they have left the store or the product has been delivered. Intelligent packaging is here to stay and provide for the long term future of packaging.

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