Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive geographic areas where private for profits compete head to head with the public community colleges.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
A digital marketing proposal I, along with members of student government, proposed to the administration of the City College of New York in order to help them with their budget cuts.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
In the present time, Businesses are utilizing Digital Marketing techniques, and most of them are taking PPC Packages from the Best PPC Company In India. Pay Per Click Advertising did wonders for various startups, and they have now transformed into market giants. There’s no limit to the benefits of PPC Packages, irrespective of the business size, niche or location. Wherever your business might be, how big or small it can be, and in any domain, PPC will benefit your business if executed right.
It is recommended that you let the Best PPC Company In Kolkata, namely Vxplore Technologies manage your PPC Campaign. They hold expertise in creating campaigns, targeting keywords and scheduling ad runs and other aspects of PPC. They have been providing PPC Services for years as part of their Best PPC Packages India and have used various platforms.
For more information please visit our site : https://www.v-xplore.com/
#BestPPCCompanyInIndia
#BestPPCCompanyInKolkata
#PPCManagementCompanyInKolkata
#PPCManagementCompanyInIndia
#BestPPCManagementCompanyInKolkata
#TopPPCManagementCompanyInKolkata
#BestPPCCompanyNearMe
#TopPPCCompanyNearMe
#BestPPCPackagesIndia
#PPCPackages
#Kolkata
#India
Digital Marketing Basically, digital marketing is marketing that uses digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing. Utilize the channels of computerized showcasing to make yourself clear to possible clients and make the perfect proposal at the ideal overall setting. Need to comprehend and learn Advanced Showcasing? Students, digital marketing professionals, and business owners who are interested in digital marketing, who want to take digital marketing courses, who want to master digital marketing tools, and who plan to acquire digital marketing strategies will find the most recent and comprehensive industry guide in this article.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
A digital marketing proposal I, along with members of student government, proposed to the administration of the City College of New York in order to help them with their budget cuts.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
In the present time, Businesses are utilizing Digital Marketing techniques, and most of them are taking PPC Packages from the Best PPC Company In India. Pay Per Click Advertising did wonders for various startups, and they have now transformed into market giants. There’s no limit to the benefits of PPC Packages, irrespective of the business size, niche or location. Wherever your business might be, how big or small it can be, and in any domain, PPC will benefit your business if executed right.
It is recommended that you let the Best PPC Company In Kolkata, namely Vxplore Technologies manage your PPC Campaign. They hold expertise in creating campaigns, targeting keywords and scheduling ad runs and other aspects of PPC. They have been providing PPC Services for years as part of their Best PPC Packages India and have used various platforms.
For more information please visit our site : https://www.v-xplore.com/
#BestPPCCompanyInIndia
#BestPPCCompanyInKolkata
#PPCManagementCompanyInKolkata
#PPCManagementCompanyInIndia
#BestPPCManagementCompanyInKolkata
#TopPPCManagementCompanyInKolkata
#BestPPCCompanyNearMe
#TopPPCCompanyNearMe
#BestPPCPackagesIndia
#PPCPackages
#Kolkata
#India
Digital Marketing Basically, digital marketing is marketing that uses digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing. Utilize the channels of computerized showcasing to make yourself clear to possible clients and make the perfect proposal at the ideal overall setting. Need to comprehend and learn Advanced Showcasing? Students, digital marketing professionals, and business owners who are interested in digital marketing, who want to take digital marketing courses, who want to master digital marketing tools, and who plan to acquire digital marketing strategies will find the most recent and comprehensive industry guide in this article.
Digital marketing
Computerized Advertising Basically, promoting is advanced in the event that it includes computerized correspondences. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing. Make the right offer at the right time and place by utilizing digital marketing channels to reach potential customers. Need to comprehend and learn Computerized Advertising? This article will give the most recent and most complete industry guide for those understudies, computerized showcasing experts or entrepreneurs who are keen on advanced advertising, which need to take computerized promoting courses, need to dominate advanced showcasing instruments, and want to get computerized showcasing systems.
Today, buyers depend vigorously on computerized means, for example, sites or online media to investigate items. Advanced advertising permits brands and items to seem when shoppers utilize web-based entertainment to understand news, peruse sites or quest for item data, permitting buyers to speak with organizations online progressively, study items and administrations, and develop brand commonality. Spend. To understand the genuine capability of computerized promoting, advertisers should dive profound into the present tremendous and complex deals pipe to find techniques that can have an effect. Digital marketing is a way to effectively interact with existing customers and gather real-time data on potential customers. Businesses increase brand recognition, establish themselves as thought leaders in the industry, and position themselves at the forefront of the Internet when customers are ready to buy by engaging customers in the digital environment. A professional with multiple skills who uses all digital marketing channels to promote a business or product online is called a digital marketing specialist. They need to have a decent comprehension of all computerized promoting disciplines and instruments. Computerized promoting position liabilities include: Configuration, carry out and screen Website optimization crusades Dissect and advance PPC crusades Administer content advertising efforts Influence online entertainment organizations (traffic, fame and deals) Coordinate or oversee different individuals from the advanced advertising group Coordinate every web-based action
Put forth objectives and dissect the presentation of all advanced advertising channels The contrast between a computerized showcasing trained professional, Website optimization trained professional, or PPC expert is that a computerized promoting expert should be a specialist in different fields and have an expansive comprehension of how advanced advertising functions as a general rule, in addition to a solitary discipline.
DWM Software house in dahranwala
CONTENT NO 03270700517
Digital marketing
Computerized Advertising Basically, promoting is advanced in the event that it includes computerized correspondences. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing. Make the right offer at the right time and place by utilizing digital marketing channels to reach potential customers. Need to comprehend and learn Computerized Advertising? This article will give the most recent and most complete industry guide for those understudies, computerized showcasing experts or entrepreneurs who are keen on advanced advertising, which need to take computerized promoting courses, need to dominate advanced showcasing instruments, and want to get computerized showcasing systems.
Today, buyers depend vigorously on computerized means, for example, sites or online media to investigate items. Advanced advertising permits brands and items to seem when shoppers utilize web-based entertainment to understand news, peruse sites or quest for item data, permitting buyers to speak with organizations online progressively, study items and administrations, and develop brand commonality. Spend. To understand the genuine capability of computerized promoting, advertisers should dive profound into the present tremendous and complex deals pipe to find techniques that can have an effect. Digital marketing is a way to effectively interact with existing customers and gather real-time data on potential customers. Businesses increase brand recognition, establish themselves as thought leaders in the industry, and position themselves at the forefront of the Internet when customers are ready to buy by engaging customers in the digital environment. A professional with multiple skills who uses all digital marketing channels to promote a business or product online is called a digital marketing specialist. They need to have a decent comprehension of all computerized promoting disciplines and instruments. Computerized promoting position liabilities include: Configuration, carry out and screen Website optimization crusades Dissect and advance PPC crusades Administer content advertising efforts Influence online entertainment organizations (traffic, fame and deals) Coordinate or oversee different individuals from the advanced advertising group Coordinate every web-based action
Put forth objectives and dissect the presentation of all advanced advertising channels The contrast between a computerized showcasing trained professional, Website optimization trained professional, or PPC expert is that a computerized promoting expert should be a specialist in different fields and have an expansive comprehension of how advanced advertising functions as a general rule, in addition to a solitary discipline.
DWM Software house in Dahranwala
CONTENT NO 03270700517
Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
Benefits of Ad Extensions in Google Ads 2020PPCexpo
Benefits of Ad Extensions in Google Ads 2020:
What’s one of the main benefits of ad extensions? It’s really hard to say just one. These useful features not only improve ad performance significantly, but they are also easy to use, cost-efficient and versatile!
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Our main priorities are opening doors to chances, innovative concepts, top-notch training, smart classes, and 100% employment aid. Our learners in digital marketing are employed all around the country. Digital Marketing Course in Pitampura with 100% Employment is offered by Digital Marketing Profs India. 3 months and 40+ modules make up the course length.
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
Open the power of social media PPC with our expert solutions! Elevate your online presence and drive targeted traffic to your business through strategic social media advertising. Discover effective campaigns, insightful analytics, and personalized strategies to maximize your ROI.
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result oriented and measurable, which make it very different from traditional marketing.
The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, billboards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.
However, traditional promoting approaches had constrained client reachability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too. Let us understand noticeable difference between Traditional Marketing & Digital Marketing.
We are providing the training and services of Digital Marketing Based in Lahore, Pakistan and all over world for further into visit our website.
www.digitalmarketingtrust.com
Ph: +923000969171
DIGITAL MARKETING
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
DWM SOFT WARE HUOOS
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
This year’s final webinar highlights how your school can use ChatGPT to supercharge your team and its marketing activities. We will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting. You can expect to learn valuable tips and strategies, gain insight into AI risks and pitfalls, and discover helpful resources for your school’s continued success with AI.
Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
In this webinar presentation, the HEM team will go over key approaches that can help you fuel results for student recruitment. You’ll learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
Discover how to authentically convey your school's identity to an audience that genuinely cares. This presentation will guide you through the process of creating customer Personas, then aligning the insights gained from these Personas with your school's unique qualities by crafting Key Marketing Messages. Subsequently, you will learn how these elements coalesce into a targeted Content Strategy, putting your SEO keywords into action to enhance your website's visibility and generate more clicks on organic search results.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
How successful have you been at delivering a lead nurturing strategy to attract prospective students and advance & nurture them to fill out your online application? Are you using technology in the online tools that can help you deliver and track each of those interactions?
This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like:
- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
2022 was a big year for social… and 2023 will be no different. But what do schools need to know about marketing on social media in 2023?
Join us for a briefing on the latest trends and developments in social media for school marketers and make 2023 the year where your social media efforts hit the mark.
This presentation explores how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey.
This presentation will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
A primer on google ppc ad extensions and how to leverage them for higher ed
1. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 1
A Primer on Google PPC Ad
Extensions and How to
Leverage Them for Higher Ed
2. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 2
1. Map extension
2. Additional website links within your site extension
3. Click-to-call a phone number extension
4. Mailing list extension
5. Live chat extension
Overview
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
3. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 3
Pay-Per-Click marketing continues to grow in use by higher
ed institutions.
For the right price, PPC marketing can put your ads in front of
your target audience, ahead of your competitor’s organic or
PPC ad, giving you top ranking position for lucrative
keywords.
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
4. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 4
The challenge with PPC is:
to ensure that you are getting a reasonable quantity of
quality leads that ultimately convert to registered students,
at an acceptable rate that will give you the Return On
Investment (ROI) to cost-justify the campaigns.
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
5. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 5
Google’s Adwords Extensions are enhancements to your
ads that extend the functionality or content provided in the
ad into a number of useful areas.
They provide valuable “lift” that can help you to improve the
ROI on those campaigns and meet those goals.
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
6. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 6
This extension allows you to provide a map to your institution,
right beside your ad.
If a visitor clicks on the “Map of …” link at the bottom of the ad,
the map on the right will appear, providing a guide to the
student to your location.
This extension is particularly useful to school’s marketing when
geographic proximity to the school is an important student
decision factor.
Map extension
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
7. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 7Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
8. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 8
This extension allows you to provide links to additional pages
on your website within the ad itself.
In the example, this college, which has multiple campuses
across Canada, has embedded direct links to campuses in
different provinces, allowing searchers to immediately click
through to the provincial level of details that are relevant to
them.
Additional website links within your site extension
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
9. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 9
This extension provides a button within mobile PPC ads to click
to call an institution’s inbound call centre.
This mobile extension allows the prospective student:
to simply click, through the ad,
to speak with a school representative to obtain the
information that they are searching for.
Click-to-call a phone number extension
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
10. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 10
This extension allows you to collect email address for your
newsletter or mailing list, right up front through your PPC ad.
This option enables a new strategy for PPC advertising.
The extension might be used to:
collect emails for follow up information,
be added to a general mailing list or for an upcoming event
notification like homecoming or alumni conference.
Mailing list extension
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
11. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 11
The live chat extension puts your live chat link directly in front
of your customer in the search ad.
Live chat is beginning to be implemented on more and more
higher ed websites but unfortunately I was not able to find an
example of a college or university using this related feature.
Here’s an example from the world of ERP software.
Live chat extension
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
12. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 12
If you are currently running PPC campaigns, we recommend
you take a little extra time to learn about these extension
options to enhance your efforts.
They will definitely help you increase your return on
investment on what can be expensive, (but necessary), PPC
advertising.
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
13. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 13
If you’ve used Adwords Extensions in your
higher ed campaigns we would love to hear about how
successful they have been for you.
Which extensions have given you the most dramatic
results? Which ones have been most successful?
Which would you recommend against and for what
reasons?
Source:
Higher
Educa0on
Marke0ng
–
A
Primer
on
Google
PPC
Ad
Extensions
and
How
to
Leverage
Them
for
HigherEd
14. A Primer on Google PPC Ad Extensions
and How to Leverage Them for Higher Ed
Slide 14
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our Website: Higher Education Marketing
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