Facebook has once again changed its design for Pages. If you are wondering whether these changes will have important consequences, and are feeling a bit confused with this new layout, here are a few clarifications.

2. A new design for Pages: what are
the real changes?

3. Why has Facebook brought up
this new design?

4. A new design for Pages: what are the real changes?
The social network has chosen this design to allow users as
well as administrators to find what they are looking for on a
Page more easily.
Key information will now gain more visibility regardless of the
screen resolution.

5. Cover & profile pictures:
Spot the differences

6. A new design for Pages: what are the real changes?
The cover picture has slightly moved
Current Version New Version
+35px

7. A new design for Pages: what are the real changes?
The brand name has moved as well
Current Version New Version

8. A new design for Pages: what are the real changes?
The action buttons have changed too
Current Version New Version

9. A new design for Pages: what are the real changes?
A new shadow appears over the cover
Current Version New Version

10. A new design for Pages: what are the real changes?
Reorganisation of the information
on Pages

11. A new design for Pages: what are the real changes?
The organisation becomes clearer for users
Post
Post
Info
Info
Post
Info Post
Current organisation New Organisation

12. A new design for Pages: what are the real changes?
The Like button
now follows
you
everywhere!

13. A new design for Pages: what are the real changes?
Introduction of a new feature in the
“Insights” section

14. A new design for Pages: what are the real changes?
This new feature allows you
to have a better follow up of
the engagement on your
competitors’ pages.
Where benchmarks of certain
third party tools are based on
public data and on
incomplete Pages figures
(Likes, Shares and
Comments), figures now
shared by Facebook include
all forms of
engagement, including clicks
on pictures, videos and links.
.
Creation of a new feature: “Pages to Watch”

15. A new design for Pages: what are the real changes?
An improved focus on images

16. A new design for Pages: what are the real changes?
Pictures are now brought forward on the Newsfeed
410px
vs
511px

17. A new design for Pages: what are the real changes?
Less visibility for tabs… but more
proximity with the Newsfeed

18. A new design for Pages: what are the real changes?
Tab pictures are now removed from the header
Current Version New Version

19. A new design for Pages: what are the real changes?
3 static tabs
appear
As well as 2 customisable
tabs, with text only
The remaining tabs
appear in the « More »
section

20. A new design for Pages: what are the real changes?
A whole new area for
app pictures

21. A new design for Pages: what are the real changes?
Tab Applications
 The page header now
remains on screen after apps
are launched

22. A new design for Pages: what are the real changes?
How important are the
consequences of this new
design?

23. A new design for Pages: what are the real changes?
No need to be afraid as the importance of changes brought
to the design of Facebook pages should be nuanced: Pages
are very rarely visited by users.
They mostly spend time on their newsfeed, and from
there, visit potential applications by clicking on a friend’s
publication, or by clicking on a brand message, be it organic
or boosted.

24. A new design for Pages: what are the real changes?
This recast is currently being deployed and is not
available to everyone yet.
Furthermore, it is important to note that these are
purely cosmetic changes which do not affect the organic
reach of publications, in the way of publishing content:
these two aspects remain fully independent.

25. THANK YOU
For more information, don’t hesitate to contact us at
contact@krds.com. We’re happy to help!