The document provides an overview of Metro Interactive's global presence and strategic plans for its website platform. It discusses traffic numbers across different countries and regions. It also outlines principles like building a common technology platform, maximizing synergies between websites and newspapers, and supplementing core news with local and specialized content. Key elements of the "Website in a Box" platform are described, including features, modules, and successful examples like Publimetro Mexico. Future plans include expanding to new countries and improving content sharing and integration across sites.

1. Metro Interactive Product Overview December 2009

2. § 300,000 600,000 150,946 Canada Audience Hong Kong USA Chile ? Mexico Brazil ? South Korea World - monthly uniques + 3,000,000 Europe Where are we today? 1,000,000 Source: Omniture + Google + Nielsen + Internal sources Data range: Nov. 2009 More than 8 Million visits per month globally 75,000

3. France Sweden Denmark Holland Hungary Europe Source: Omniture + Google + Nielsen + Internal sources Data range: Nov. 2009 Where are we today? Russia Croatia PI: 13,000,000 UV: 1,600,000 PI: 1,300,000 UV: 200,00 PI: 2,600,000 UV: 220,000 PI: 13,200,000 UV: 900,000 PI: 650,000 UV: 75,000 PI: 450,000 UV: 125,000 Italy PI: 885,000 UV: 100,000 PI:320,000 UV: 100,000

5. ‘ Website in a Box’: The Proposition

7. Publimetro Mexico: A Success Story Reached more than 1 million monthly unique visitors in just three months…

8. Mexico – www.publimetro.com.mx Source: Google Analytics Weekly Visits Daily Visits

9. MetroFrance WiB redesign July 2009

11. Editors now have full control of where ads appear Optional footer link list to improve SEO and user navigation New 3-column article push gives more prominence to big news splashes New masthead reflects the print redesign and provides a stronger ‘anchor’ to the page Some key features… More consistent component designs… = flexibility but not clutter = easier for users to read = lower bounce rates Banner ads: 1000x90px or 728x90px Can also appear below the green masthead

12. New site header Editorially-controlled promo slots (120x68px and 230x68px) Editorially-controlled ‘What’s hot’ links Green-gradient masthead: - echoes the new print design - provides the page with a strong anchor

13. New column structure Old 3:2 column ratio = too much freedom = harder to make neat layouts New 2:1:2 arrangement = more consistent layouts = easier to align items neatly

14. Index pages: Grid and module dimensions

15. Article pages: dimensions

17. Specifications for content modules

21. 3-column article pushes ctd 3-col article push (medium image) 3-col article push (small image) 3-col article push (standard) Headline font size: 30px Image max width: 373px max height: 400px Image max width: 179px max height: 160px Headline font size: 30px Image max width: 128px max height: 128px Headline font size: 24px spacing: 0

22. Video/gallery pushes These pushes link to video or image gallery pages. Index pushes will display in this format automatically when the target article is a video or gallery page. 1-col article insert push (icon is added automatically if you link to a gallery article) 1-col article insert push 2-col article insert push 2-col article insert push Image max height: 134px max width: 179px Image max width: 163px max height: 167px

23. Polls 1-column poll 2-column poll Title font size: 16px font colour: #666666 spacing: 7px spacing: 16px Answers font size: 12px font style: bold font colour: #666666 spacing: 15px spacing: 11px spacing: 7px spacing: 11px Image max width: 357px Image max width: 163px

24. 1-column teasers Image max height: 138px max width: 177px background colour: #FFFFFF background colour: #E7E7E7 background colour: #ADD036 background colour: #649B44 spacing: 7px spacing: 7px spacing: 7px spacing: 7px Title font size: 16px font style: bold font colour: #000000 or #FFFFFF Body text font size: 12px font colour: #000000 Body text font size: 12px font colour: #000000 These background colour options are available for all 1, 2 and 3-column teasers. - Teasers are mainly used for features or promotions - Palette reflects new print colours - Optional links, border, title text

25. 2 and 3-column teasers 2-col teaser (half image) 2-col teaser (full width image) 3-col teaser Image max height: 138px max width: 179px spacing: 7px spacing: 10px spacing: 9px Image max height: 138px max width: 371px spacing: 7px Image max height: 138px max width: 179px Optional link list. Can be static links or feed-generated

26. Most read/Most recent teasers Display most recent and most articles. Option to display up to ten links. Most read teaser – 1-col Most read teaser – 2-col spacing: 7px spacing: 5px font size: 11px font weight: bold font size: 11px font colour: #264A04

27. Optional footer link list to improve SEO and user navigation Footer Locally-editable footer links

28. Colours and styling

29. Image gallery icon (overlays image in push) Video gallery icon (overlays image in push) Poll button Buttons and icons

30. New Kewego video portal site header Clear video ‘home’ link Design separates news link content from video content. These news categories are most popular clickthroughs… HTML integration to gain SEO benefit from ‘hard’ links to news portal

31. Latest Product Release: WiB Lite