India has experienced a fast paced adoption of Mobile within the last decade. The advent of Social Media and its experience on Mobile has been overwhelming and soon proving to be a Singularity of accessing ‘Services’. Achal Deoda, Head at KRDS Mumbai, presents the current phase of transition, the Multi-Screen experience Cusp and the future of Mobile and Social for the Consumer and the Brand.

2. Soci al Goi ng mSoci al

3. About me
Achal is a new media enthusiast. He is an MBA from Coventry University, UK and has a
multi-cultural experience in helping organisations in developing new business models and
new media adoption.
He has worked in several sectors, gathering an all-round experience in Travel,
Broadcasting (Home Shopping Business), Music and Digital and has worked with Thomson
Airways – TUI UK, Star CJ Network and HMV Saregama in the past.
He is currently the Business Head for Mumbai office at KRDS India and is leading Mumbai
Achal Deoda operations.

5. http://www.statista.com/chart/2400/mobile-media-usage/

6. Source : Ruder Finn, PR Agency, UK, 1QTR2014
http://www.prnewswire.com/news-releases/new-study-shows-intent-behind-mobile-internet-use-84016487.html

10. JustCavalli wanted to create an edgy,
engaging campaign targeted at men to
promote its new line of perfume.

11. SOLUTION
A highly-immersive app (Mobile +FB)
that brings the user into a specific
scenario in where he has to navigate
through a 3D rendered landscape of
New York City.

13. 100,000
PLAYERS
10
COUNTRIES
1,2M
BRAND IMPRESSIONS
IN NEWS FEED FOR
FREE
4MINUTES
PER VISIT

14. ““WWee ccrraavvee iinntteerrppeerrssoonnaall iinntteerraaccttiioonn,,
tthhee bbaassiicc hhuummaann nneeeedd ttoo ccoonnnneecctt aanndd
ccoommmmuunniiccaattee wwiitthh eeaacchh ootthheerr””

16. ““TThhee uusseerr’’ss rreeaaddiinneessss ttoo sshhaarree ssoommeetthhiinngg
hhaass iinnccrreeaasseedd aanndd tthhiiss iinn ttuurrnn hhaass
ddrraammaattiiccaallllyy iinnccrreeaasseedd tthhee ssppeeeedd ooff ccoonntteenntt
ttrraannssmmiissssiioonn.. IItt iiss nnooww aa mmuullttii ppooiinntt
iinnjjeeccttiioonn..””
GroupM : India Digital Playbook 2014

17. “We’re becoming more aware of what we
share on social media…
And when we share content, we tend to
become more selective of what we share and
with whom”

25. Thank You!
Achal Deoda
Business Head - Mumbai
Achal.deoda@krds.com
@achaldeoda