The Competitive Analysis System (CAS) is a powerful sales management tool that analyzes market data and provides strategic intelligence and reporting to help users increase pages, market share, and identify revenue opportunities. It transforms data into actionable insights through on-the-fly reports, "What If" scenarios, and competitive benchmarking. CAS enables real-time tracking and budgeting at the advertiser, salesperson, publication, and regional level.

1. CAS
Competitive Analysis System
Your Source for Reliable Market Intelligence
A powerful sales management system that shows you where you are down to the penny and page .
. . and where you need to go to capture new business
Transforms data into strategic, actionable market intelligence to help you increase ad pages and
market share
Identifies revenue opportunities to pursue and problem areas you can fix
Enables “What If” scenarios and market-weighted revenue models and warns you of possible
budget shortfalls in time to create solutions
Electronic tearsheets
Agency Grouping . . . track advertisers by Agency
Advertiser Reach . . . directly search advertisers to find where they appeared in the marketplace
CAS Reports
On-the-fly, up-to-the-minute reports included in CAS:
Missing Advertiser: Advertiser, State, Number of Pages, Number of Ads, Revenue, Assigned Salesperson
Drill Down: Issue Report
Option: Missing Advertiser by Category
Exclusive Advertiser: Advertiser, State, Number of Pages, Number of Ads, Revenue, Assigned Salesperson
Drill Down: Issue Report
Issue Report: Publication Name, Issue Date, Number of pages, Number of Ads, Revenue, Date Received, Ad/Edit
Ratio, Net Revenue per Page
Drill Down: Issue Detail
Issue Detail: Advertiser, State, Page Number, Ad Type, Size, Color, Position, Optional Image of Ad
Trend: Prior year data compared to current year-to-date providin g analysis of page flow to project full-year and compare to
budget
Issue Date, Primary Pub Ad Pages, Percent of Full Year, Cumulative Percent, Percent Market Share, Marketplace Ad
Pages, Percent of Full Year, Cumulative Percent, Projected Pages, Budgeted Pages, Projected Variance from Budget,
YTD Variance From Prio r Year
Marketplace: Publication Name, Number of Ads, Percent Share of Number of Ads, Ad pages, Percent Share of Ad
Pages, Revenue, Percent Share of Revenue, Issues Encompassed, Number of Advertisers, Ad/Edit Ratio, Net Revenue
Per Page
Drill Down: Issue
Option: Compare to Prior Period
Region/Territory: Region, Number of Ad Pages, Share of Market, Budget, Prior Period Actual Pages, Number of Ads,
Share of Market, Primary Publication Revenue, Share of Market, Marketplace Ad pages, Marketplace Ads, Marketplace
Revenue
Drill Down: Region Detail
Region Detail: Same data displayed for each salesperson within the Region
Drill Down: Region Salesperson Detail
Region Salesperson Detail: Data displayed per advertiser for the individual salesperson in that Region
Drill Down: Advertiser Detail
Advertiser Detail: Advertiser Name, Publication Name, Issue Date, Page Number, Ad Type, Ad Size, Color Scheme
Your Source for Reliable Market Intelligence

2. Advertiser Ranking Report: Ranked in order by most number of pages run – can be resorted
Advertiser Name, State, Current Period Number of Pages, Prior Period Number of Pages, Assigned Salespeople,
Assigned Categories
Drill Down: Advertiser Ranking Detail
Options: Group by Salesperson or Publication; Assign Salesperson to unassigned advertisers, Assign Advertisers to
Categories, Assign Advertiser Location
Advertiser Ranking Detail: Publication, Number of Ads, Ad Pages,
Drill Down: Issue Details
Circulation: Paragraph 3b of latest BPA statement
Link to BPA website for full statement
Distribution Competitive Index: Compares the quality of circulation for each publication
Assigns a Quality Score to the circulation
Charts the competitive set based on 3b of both BPA and ABC statements
Displays circulation trends over time
Drill Down: Circulation
Budget Summary: Display of budgeted pages per salesperson per month
Budgets can also be input by Revenue
New Advertiser Report: Lists each advertiser that currently advertised somewhere in the marketplace that had not
appeared in the previous 12 months
Advertiser, Publication, Issue Date, Page Number, Size, Color , Special Position, Territories
Option: Assign Salesperson to unassigned advertisers
Advertiser Exposure: Displa ys per advertis er, per Marketplace Publication
Current Period Number of Ads, Current Perio d Ad Pages, Current Perio d Share
Option: Prior Period Ad Pages, Prior Period Share; Can be grouped by Salesperson
Advertiser Reach: Select one or more advertisers to find where they appeared in the marketpla ce
Displays Total Ad Pages in the Marketplace for each advertiser, as well as ad pages per publication
Agency Report: Displays Agency Advertis er Pages for client publication vs. Marketplace
Inactive Advertiser: Lists all advertisers that had previously appeared in the marketplace but have not advertised in
the current period. Also shows where and when they last appeared
Salesperson Advertiser: Lists each advertiser for a salesperson, the number of ads, number of ad pages, revenue
Sales Budget/Forecast: Compares actual Ad Pages and Revenue to Budget and Forecast for each salesperson
Drill Down: Each Salespersons detailed issue-by-issue forecast
Drill Down: Salespersons detail of the issue forecast by advertiser
Categories: Market-share by categories, USER-defined
Other Functions/Features
Timeliness - Data available within 2 working days of receipt of issues
Accuracy - BPA accur acy standards - each issue is counted and then reviewed before approval
Competitively priced
Budgeting feature for each salesperson
Forecast collection and reporting feature
Marketplace revenue weighting for more realistic revenue reporting
Easy – real-time, user-controlled account assignment - no delay in correcting/reassigning accounts to territories
For more information, go to www.go2cas.com or contact:
Jonathan Meigs, VP Sales, Competitive Analysis System, 518-789-3005, Jon@go2cas.com
Your Source for Reliable Market Intelligence