These slides were presented during the SEMrush webinar "Discover SEMrush: My Reports". You can view the recording here: https://www.semrush.com/webinars/discover-semrush-my-reports/.

1. Discover SEMrush:
My Reports

2. What we
will learn
today
§ What makes a good report
§ Key metrics to cover
§ Making a report with My Reports Tool

3. Ingredients
of a Good
Report
§ Clear& helpful
§ Prepared in advance
§ Reflects key metrics
§ Divided into sections
§ Reflects the progress & shows your value
§ Reveals the areas for improvement
§ Shows the team work

4. Key Metrics
for SEO
§ Position Tracking
§ Organic Keyword Ranking
§ Site Traffic
§ Website Issue (including technical errors)
§ Number of Backlinks
§ Keywords Targeted

5. Key Metrics
for PPC
§ CPC
§ Conversion Rate
§ CTR
§ Total ad spend
§ Number of Conversions
§ Keywords with the best Results
§ Position tracking for Search Ads

6. Key Metrics
for Social
Media
§ Actions (clicks, calls, messages to the brand)
§ Content Saved by Users
§ Follower Growth
§ Engagement Rate
§ Impressions
§ Audience Overview and Demographic Data
§ Purchases Made On-app

7. Thank you!