This document lists various strategies and tactics that can support sales and delivery processes in consumer companies. It includes segmenting customers and defining benefits based on their needs, managing customer visits and special events, ensuring availability of products, developing new business and fast-moving product lines, reviewing existing and potential customer databases, defining sales and delivery routes, implementing promotional campaigns and incentive plans, setting sales volume targets and metrics, and optimizing the trade marketing process. The overall goal is to understand customers, portfolio, and routes to market in order to improve communication, sales performance, and business development.