To download this presentation, please go to http://www.projissima.ca/free-stuff/ . The introduction of the role of the BRM (Business Relationship Manager) can cause confusion in Provider organization, if not deployed wisely. The role conflict arises largely from lack of clarity and misperception regarding the BRM role with respect to other roles, such as Service or Product Owner, Portfolio Manager, Architect, and others. The result is an “us versus them” and finger-pointing culture within the Provider organization, leading to a lack of accountability that impedes the delivery of value to the business. While BRMs place much emphasis on the importance of building relationships with the Business Partner(s), building credibility with Provider stakeholders is often overlooked, which ultimately erodes the effectiveness of the BRM. By drawing on specific case studies, this presentation will propose practical solutions to improve these various relationships within the Provider organization, an essential prerequisite on the journey to strategic business partnering and building a value-centric culture.