SlideShare a Scribd company logo
www.dhbw-stuttgart.de
Kajetan Schuler & Dennis Schlegel
Reutlingen University, Germany
A Framework for Corporate
Artificial Intelligence Strategy
Kajetan Schuler & Dennis Schlegel
Introduction
• Problem statement and research gap
• Increasing use of AI in corporate context to enhance productivity,
customer experience and decision making
• Lack of clear AI strategy from holistic point of view in many
organizations
• Need to establish an AI strategy to systematically exploit the
emerging opportunities of the technology
• Little discussion in the academic community about how to build such
a strategy
• Research aim
• Development of a conceptual framework for corporate AI strategy
2
Kajetan Schuler & Dennis Schlegel
Research Approach
3
Systematic
literature review
Factor extraction
Inductive coding/
codes-to-theory
model
Modeling
relationships
Papers
Factors
Concepts/ Themes
Framework
Kajetan Schuler & Dennis Schlegel
Results: Inductive Coding
Factor / Code Category Theme
Single source of truth
Data storage
Data
Lack of standardization
Data platform
Data availability
Data
management
Data quality
Data collection
Data sources
Data management
Data culture Data
governance
Data security
Culture
Corporate
culture
Organization
Mindset
User resistance
High expectations
Trust in technology
Top management support
Leadership
Top-down Guidance
Leadership skills
Communication
Communication
Integrate stakeholders
Visualization of strategy
Understanding of strategy
Business to IT
communication
Change Management
Collaboration
Integration of C level
Organizational
structure
Central analytics team
Organizational structure
Appoint CDO
Clear responsibilities
4
Factor / Code Category Theme
Mainstream vendors Technology Infrastructure
Compatibility
Implementation process
Understandable technology
IT resources Technical
architecture
Deploy in existing systems
Silo-oriented systems
Flexible infrastructure
Complexity Sourcing
Make or buy
IT capabilities Organizational
capabilities
Capabilities
IT not a core competency
Training Human resources
HR strategy
Lack of employees with AI
skills
Lack of understanding
Individual skills
AI knowledge
Ethical conditions Ethical conditions Constraints
Legal conditions Legal conditions
Identify use cases Use Cases Use Cases
Business as driver of use
cases
Financial justification
Repetitive tasks
Decision process for AI-
technologies
Decision
processes
Managerial
processes
Selection process for use
cases
Alignment of strategies Strategic
alignment
Kajetan Schuler & Dennis Schlegel
Results: Framework
5
Kajetan Schuler & Dennis Schlegel
Summary & Implications
• Framework can serve as an aid for practitioners to develop AI strategy
• Companies should consider diverse aspects when formulating an AI strategy
• Not only technology, but organizational and managerial aspects seem to
very important to ensure a successful AI strategy
• Alignment of AI strategy with overall business strategy and other domain-
specific strategies is crucial
• The framework shows the necessity for interdisciplinary collaboration in practical
and academic environments
6
Kajetan Schuler & Dennis Schlegel
Limitations & Further Research
• The study‘s analysis relies on prior studies that were conducted based on
different methodologies
• Possible source of bias
• Findings may not be transferable to other contexts
• This study was meant to give a holistic overview, therefore it does not cover
detailed advice regarding the different themes
• It is therefore recommended to corroborate and expand this research
• Possible research designs: Interviews or case studies
• Detailed recommendations and guidance for the themes of the framework
should be elaborated
7

More Related Content

What's hot

Data Warehousing Implementation Issues
Data Warehousing Implementation IssuesData Warehousing Implementation Issues
Data Warehousing Implementation Issues
Umma Khatuna Jannat
 
Data warehousing implementation issues
Data warehousing implementation issuesData warehousing implementation issues
Data warehousing implementation issues
Umma Khatuna Jannat
 
DEC Business Intelligence for NSW Public Schools
DEC Business Intelligence for NSW Public SchoolsDEC Business Intelligence for NSW Public Schools
DEC Business Intelligence for NSW Public Schools
NSWCESE
 
Fractal analytics ace solution
Fractal analytics ace solutionFractal analytics ace solution
Fractal analytics ace solution
Fractal_Analytics
 
Research conference Dortmund 2013
Research conference Dortmund 2013Research conference Dortmund 2013
Research conference Dortmund 2013
Dr. Frank Stumpe
 
"Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav...
"Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav..."Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav...
"Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav...
Grid Dynamics
 
Maximizing The Value of Your Structured and Unstructured Data with Data Catal...
Maximizing The Value of Your Structured and Unstructured Data with Data Catal...Maximizing The Value of Your Structured and Unstructured Data with Data Catal...
Maximizing The Value of Your Structured and Unstructured Data with Data Catal...
Molly Alexander
 
PPD511 Week 3 HIT Strategy and Delivery
PPD511 Week 3 HIT Strategy and DeliveryPPD511 Week 3 HIT Strategy and Delivery
PPD511 Week 3 HIT Strategy and Delivery
Gary Blackard, MHA, LSSBB
 
H. Shim, NeurIPS 2018, MLILAB, KAIST AI
H. Shim, NeurIPS 2018, MLILAB, KAIST AIH. Shim, NeurIPS 2018, MLILAB, KAIST AI
H. Shim, NeurIPS 2018, MLILAB, KAIST AI
MLILAB
 
Data Science in Action for an Insurance Product - Shawn Jin
Data Science in Action for an Insurance Product - Shawn JinData Science in Action for an Insurance Product - Shawn Jin
Data Science in Action for an Insurance Product - Shawn Jin
Molly Alexander
 
Making advanced analytics work for you
Making advanced analytics work for youMaking advanced analytics work for you
Making advanced analytics work for you
SanyamArora13
 
Business Analytics
Business Analytics Business Analytics
Business Analytics
Kalpesh Arvind Shah
 
UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...
UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...
UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...
UKSG: connecting the knowledge community
 
Making advanced analytics work for you
Making advanced analytics work for youMaking advanced analytics work for you
Making advanced analytics work for you
Shaun Kollannur
 
Excel Datamining Addin Beginner
Excel Datamining Addin BeginnerExcel Datamining Addin Beginner
Excel Datamining Addin Beginner
DataminingTools Inc
 
E strategies socialbusiness2017
E strategies socialbusiness2017E strategies socialbusiness2017
E strategies socialbusiness2017
Lee Schlenker
 
Seleqtech Info
Seleqtech InfoSeleqtech Info
Seleqtech Info
David Donaldson
 
How to start a discovery based R&D company in India?
How to start a discovery based R&D company in India?How to start a discovery based R&D company in India?
How to start a discovery based R&D company in India?
BioAsia: The Global Bio Business Forum
 
1530 track2 reid
1530 track2 reid1530 track2 reid
1530 track2 reid
Rising Media, Inc.
 
Presentación Michael Sargent
Presentación Michael SargentPresentación Michael Sargent
Presentación Michael Sargent
cnicchile
 

What's hot (20)

Data Warehousing Implementation Issues
Data Warehousing Implementation IssuesData Warehousing Implementation Issues
Data Warehousing Implementation Issues
 
Data warehousing implementation issues
Data warehousing implementation issuesData warehousing implementation issues
Data warehousing implementation issues
 
DEC Business Intelligence for NSW Public Schools
DEC Business Intelligence for NSW Public SchoolsDEC Business Intelligence for NSW Public Schools
DEC Business Intelligence for NSW Public Schools
 
Fractal analytics ace solution
Fractal analytics ace solutionFractal analytics ace solution
Fractal analytics ace solution
 
Research conference Dortmund 2013
Research conference Dortmund 2013Research conference Dortmund 2013
Research conference Dortmund 2013
 
"Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav...
"Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav..."Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav...
"Implementing AI for New Business Models and Efficiencies" - Parag Shrivastav...
 
Maximizing The Value of Your Structured and Unstructured Data with Data Catal...
Maximizing The Value of Your Structured and Unstructured Data with Data Catal...Maximizing The Value of Your Structured and Unstructured Data with Data Catal...
Maximizing The Value of Your Structured and Unstructured Data with Data Catal...
 
PPD511 Week 3 HIT Strategy and Delivery
PPD511 Week 3 HIT Strategy and DeliveryPPD511 Week 3 HIT Strategy and Delivery
PPD511 Week 3 HIT Strategy and Delivery
 
H. Shim, NeurIPS 2018, MLILAB, KAIST AI
H. Shim, NeurIPS 2018, MLILAB, KAIST AIH. Shim, NeurIPS 2018, MLILAB, KAIST AI
H. Shim, NeurIPS 2018, MLILAB, KAIST AI
 
Data Science in Action for an Insurance Product - Shawn Jin
Data Science in Action for an Insurance Product - Shawn JinData Science in Action for an Insurance Product - Shawn Jin
Data Science in Action for an Insurance Product - Shawn Jin
 
Making advanced analytics work for you
Making advanced analytics work for youMaking advanced analytics work for you
Making advanced analytics work for you
 
Business Analytics
Business Analytics Business Analytics
Business Analytics
 
UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...
UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...
UKSG 2018 Breakout - Setting up an effective Request for Proposal (RFP) and t...
 
Making advanced analytics work for you
Making advanced analytics work for youMaking advanced analytics work for you
Making advanced analytics work for you
 
Excel Datamining Addin Beginner
Excel Datamining Addin BeginnerExcel Datamining Addin Beginner
Excel Datamining Addin Beginner
 
E strategies socialbusiness2017
E strategies socialbusiness2017E strategies socialbusiness2017
E strategies socialbusiness2017
 
Seleqtech Info
Seleqtech InfoSeleqtech Info
Seleqtech Info
 
How to start a discovery based R&D company in India?
How to start a discovery based R&D company in India?How to start a discovery based R&D company in India?
How to start a discovery based R&D company in India?
 
1530 track2 reid
1530 track2 reid1530 track2 reid
1530 track2 reid
 
Presentación Michael Sargent
Presentación Michael SargentPresentación Michael Sargent
Presentación Michael Sargent
 

Similar to A Framework for Corporate Artificial Intelligence Strategy

Lecture 01 Introduction to Business Research Methods.ppt
Lecture 01 Introduction to Business Research Methods.pptLecture 01 Introduction to Business Research Methods.ppt
Lecture 01 Introduction to Business Research Methods.ppt
Junaidrazaq
 
Business research methods_unit-1
Business research methods_unit-1Business research methods_unit-1
Business research methods_unit-1
Dr. Shriram Dawkhar, Sinhgad Institutes
 
Introduction
IntroductionIntroduction
Introduction
Lee Schlenker
 
1.1 business research class discussions
1.1 business research class discussions1.1 business research class discussions
Gcwabaza, Lungelo - Conference Presentation Draft 5
Gcwabaza, Lungelo - Conference Presentation Draft 5Gcwabaza, Lungelo - Conference Presentation Draft 5
Gcwabaza, Lungelo - Conference Presentation Draft 5
Lungelo Gcwabaza
 
Role of busi research (brm)
Role of busi research (brm)Role of busi research (brm)
Role of busi research (brm)
university of peshawar
 
Stop the madness - Never doubt the quality of BI again using Data Governance
Stop the madness - Never doubt the quality of BI again using Data GovernanceStop the madness - Never doubt the quality of BI again using Data Governance
Stop the madness - Never doubt the quality of BI again using Data Governance
Mary Levins, PMP
 
Data driven decision making
Data driven decision makingData driven decision making
Data driven decision making
SHAHZAD M. SALEEM
 
Images of Information Systems
Images of Information SystemsImages of Information Systems
Images of Information Systems
guestead93f3
 
Why Predictive Analytics Should Be Part of Your 2015 Strategy Final
Why Predictive Analytics Should Be Part of Your 2015 Strategy FinalWhy Predictive Analytics Should Be Part of Your 2015 Strategy Final
Why Predictive Analytics Should Be Part of Your 2015 Strategy Final
Joe Brandenburg
 
Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)
Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)
Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)
Lungelo Gcwabaza
 
Entrepreneurship & Innovation – a new DNA to Success
Entrepreneurship & Innovation – a new DNA to SuccessEntrepreneurship & Innovation – a new DNA to Success
Entrepreneurship & Innovation – a new DNA to Success
Dipti Chhatrapati
 
AIIA_DataAnalytics_Project_External_20160721
AIIA_DataAnalytics_Project_External_20160721AIIA_DataAnalytics_Project_External_20160721
AIIA_DataAnalytics_Project_External_20160721
Graeme Wood
 
Chap 6 IMplementation of Information System
Chap 6 IMplementation of Information SystemChap 6 IMplementation of Information System
Chap 6 IMplementation of Information System
Sanat Maharjan
 
Privacy Engineering in the Wild
Privacy Engineering in the WildPrivacy Engineering in the Wild
Privacy Engineering in the Wild
CREST
 
business research process, design and proposal
business research process, design and proposalbusiness research process, design and proposal
business research process, design and proposal
Ahsan Khan Eco (Superior College)
 
Research & development strategies across different industries
Research & development strategies across different industriesResearch & development strategies across different industries
Research & development strategies across different industries
Vaishakh PV
 
Revolutionizing R&D with OnePlan by Streamlining Innovation and Efficiency
Revolutionizing R&D with OnePlan by Streamlining Innovation and EfficiencyRevolutionizing R&D with OnePlan by Streamlining Innovation and Efficiency
Revolutionizing R&D with OnePlan by Streamlining Innovation and Efficiency
OnePlan Solutions
 
1 question minimum 750 words and APA stylewell be focusing on.docx
1 question  minimum 750 words and APA stylewell be focusing on.docx1 question  minimum 750 words and APA stylewell be focusing on.docx
1 question minimum 750 words and APA stylewell be focusing on.docx
oswald1horne84988
 
Exploring the role of the online customer experience in the firm’s multichann...
Exploring the role of the online customer experience in the firm’s multichann...Exploring the role of the online customer experience in the firm’s multichann...
Exploring the role of the online customer experience in the firm’s multichann...
philippklaus
 

Similar to A Framework for Corporate Artificial Intelligence Strategy (20)

Lecture 01 Introduction to Business Research Methods.ppt
Lecture 01 Introduction to Business Research Methods.pptLecture 01 Introduction to Business Research Methods.ppt
Lecture 01 Introduction to Business Research Methods.ppt
 
Business research methods_unit-1
Business research methods_unit-1Business research methods_unit-1
Business research methods_unit-1
 
Introduction
IntroductionIntroduction
Introduction
 
1.1 business research class discussions
1.1 business research class discussions1.1 business research class discussions
1.1 business research class discussions
 
Gcwabaza, Lungelo - Conference Presentation Draft 5
Gcwabaza, Lungelo - Conference Presentation Draft 5Gcwabaza, Lungelo - Conference Presentation Draft 5
Gcwabaza, Lungelo - Conference Presentation Draft 5
 
Role of busi research (brm)
Role of busi research (brm)Role of busi research (brm)
Role of busi research (brm)
 
Stop the madness - Never doubt the quality of BI again using Data Governance
Stop the madness - Never doubt the quality of BI again using Data GovernanceStop the madness - Never doubt the quality of BI again using Data Governance
Stop the madness - Never doubt the quality of BI again using Data Governance
 
Data driven decision making
Data driven decision makingData driven decision making
Data driven decision making
 
Images of Information Systems
Images of Information SystemsImages of Information Systems
Images of Information Systems
 
Why Predictive Analytics Should Be Part of Your 2015 Strategy Final
Why Predictive Analytics Should Be Part of Your 2015 Strategy FinalWhy Predictive Analytics Should Be Part of Your 2015 Strategy Final
Why Predictive Analytics Should Be Part of Your 2015 Strategy Final
 
Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)
Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)
Gcwabaza, Lungelo - Conference Presentation (GREENOVATE)
 
Entrepreneurship & Innovation – a new DNA to Success
Entrepreneurship & Innovation – a new DNA to SuccessEntrepreneurship & Innovation – a new DNA to Success
Entrepreneurship & Innovation – a new DNA to Success
 
AIIA_DataAnalytics_Project_External_20160721
AIIA_DataAnalytics_Project_External_20160721AIIA_DataAnalytics_Project_External_20160721
AIIA_DataAnalytics_Project_External_20160721
 
Chap 6 IMplementation of Information System
Chap 6 IMplementation of Information SystemChap 6 IMplementation of Information System
Chap 6 IMplementation of Information System
 
Privacy Engineering in the Wild
Privacy Engineering in the WildPrivacy Engineering in the Wild
Privacy Engineering in the Wild
 
business research process, design and proposal
business research process, design and proposalbusiness research process, design and proposal
business research process, design and proposal
 
Research & development strategies across different industries
Research & development strategies across different industriesResearch & development strategies across different industries
Research & development strategies across different industries
 
Revolutionizing R&D with OnePlan by Streamlining Innovation and Efficiency
Revolutionizing R&D with OnePlan by Streamlining Innovation and EfficiencyRevolutionizing R&D with OnePlan by Streamlining Innovation and Efficiency
Revolutionizing R&D with OnePlan by Streamlining Innovation and Efficiency
 
1 question minimum 750 words and APA stylewell be focusing on.docx
1 question  minimum 750 words and APA stylewell be focusing on.docx1 question  minimum 750 words and APA stylewell be focusing on.docx
1 question minimum 750 words and APA stylewell be focusing on.docx
 
Exploring the role of the online customer experience in the firm’s multichann...
Exploring the role of the online customer experience in the firm’s multichann...Exploring the role of the online customer experience in the firm’s multichann...
Exploring the role of the online customer experience in the firm’s multichann...
 

More from ICDEcCnferenece

Total Experience. How to create user-focused digital products that accelerate...
Total Experience. How to create user-focused digital products that accelerate...Total Experience. How to create user-focused digital products that accelerate...
Total Experience. How to create user-focused digital products that accelerate...
ICDEcCnferenece
 
Two faces of the same coin: Exploring the multilateral perspective of informa...
Two faces of the same coin: Exploring the multilateral perspective of informa...Two faces of the same coin: Exploring the multilateral perspective of informa...
Two faces of the same coin: Exploring the multilateral perspective of informa...
ICDEcCnferenece
 
Spreading the Word on the Digital Economy
Spreading the Word on the Digital EconomySpreading the Word on the Digital Economy
Spreading the Word on the Digital Economy
ICDEcCnferenece
 
Readiness of Russian companies for digital transformation: what's changed?
Readiness of Russian companies for digital transformation: what's changed?Readiness of Russian companies for digital transformation: what's changed?
Readiness of Russian companies for digital transformation: what's changed?
ICDEcCnferenece
 
Possibilities and limitations of the Croatian police in communication via soc...
Possibilities and limitations of the Croatian police in communication via soc...Possibilities and limitations of the Croatian police in communication via soc...
Possibilities and limitations of the Croatian police in communication via soc...
ICDEcCnferenece
 
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...
ICDEcCnferenece
 
Cause-related marketing: towards an exploration of the factors favoring the p...
Cause-related marketing: towards an exploration of the factors favoring the p...Cause-related marketing: towards an exploration of the factors favoring the p...
Cause-related marketing: towards an exploration of the factors favoring the p...
ICDEcCnferenece
 
Relationship between culture and user's behavior in the context of informatio...
Relationship between culture and user's behavior in the context of informatio...Relationship between culture and user's behavior in the context of informatio...
Relationship between culture and user's behavior in the context of informatio...
ICDEcCnferenece
 
Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...
Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...
Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...
ICDEcCnferenece
 
Success Factors for the Use of Open Educational Resources - A Quantitative Su...
Success Factors for the Use of Open Educational Resources - A Quantitative Su...Success Factors for the Use of Open Educational Resources - A Quantitative Su...
Success Factors for the Use of Open Educational Resources - A Quantitative Su...
ICDEcCnferenece
 
A Maturity Model for Open Educational Resources in Higher Education Instituti...
A Maturity Model for Open Educational Resources in Higher Education Instituti...A Maturity Model for Open Educational Resources in Higher Education Instituti...
A Maturity Model for Open Educational Resources in Higher Education Instituti...
ICDEcCnferenece
 
AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...
AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...
AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...
ICDEcCnferenece
 
Towards a better digital transformation: learning from the experience of a di...
Towards a better digital transformation: learning from the experience of a di...Towards a better digital transformation: learning from the experience of a di...
Towards a better digital transformation: learning from the experience of a di...
ICDEcCnferenece
 
Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
Digital Gender Gap in EU-27 ICT Employment During COVID-19 ImpactDigital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
ICDEcCnferenece
 
Consumer Satisfaction using fitness technology innovation
Consumer Satisfaction using fitness technology innovationConsumer Satisfaction using fitness technology innovation
Consumer Satisfaction using fitness technology innovation
ICDEcCnferenece
 
Implementing an agile change process to improve digital transformation in hig...
Implementing an agile change process to improve digital transformation in hig...Implementing an agile change process to improve digital transformation in hig...
Implementing an agile change process to improve digital transformation in hig...
ICDEcCnferenece
 
What leads customer to create and participate in anti-brand community: a netn...
What leads customer to create and participate in anti-brand community: a netn...What leads customer to create and participate in anti-brand community: a netn...
What leads customer to create and participate in anti-brand community: a netn...
ICDEcCnferenece
 
Closing session: awards for best papers and reviewers
Closing session: awards for best papers and  reviewersClosing session: awards for best papers and  reviewers
Closing session: awards for best papers and reviewers
ICDEcCnferenece
 
Transition to Tertiary Education and eLearning in Lebanon against the backdro...
Transition to Tertiary Education and eLearning in Lebanon against the backdro...Transition to Tertiary Education and eLearning in Lebanon against the backdro...
Transition to Tertiary Education and eLearning in Lebanon against the backdro...
ICDEcCnferenece
 
Internet of Things healthcare system for reducing economic burden
Internet of Things healthcare system for reducing economic burdenInternet of Things healthcare system for reducing economic burden
Internet of Things healthcare system for reducing economic burden
ICDEcCnferenece
 

More from ICDEcCnferenece (20)

Total Experience. How to create user-focused digital products that accelerate...
Total Experience. How to create user-focused digital products that accelerate...Total Experience. How to create user-focused digital products that accelerate...
Total Experience. How to create user-focused digital products that accelerate...
 
Two faces of the same coin: Exploring the multilateral perspective of informa...
Two faces of the same coin: Exploring the multilateral perspective of informa...Two faces of the same coin: Exploring the multilateral perspective of informa...
Two faces of the same coin: Exploring the multilateral perspective of informa...
 
Spreading the Word on the Digital Economy
Spreading the Word on the Digital EconomySpreading the Word on the Digital Economy
Spreading the Word on the Digital Economy
 
Readiness of Russian companies for digital transformation: what's changed?
Readiness of Russian companies for digital transformation: what's changed?Readiness of Russian companies for digital transformation: what's changed?
Readiness of Russian companies for digital transformation: what's changed?
 
Possibilities and limitations of the Croatian police in communication via soc...
Possibilities and limitations of the Croatian police in communication via soc...Possibilities and limitations of the Croatian police in communication via soc...
Possibilities and limitations of the Croatian police in communication via soc...
 
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...
Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Li...
 
Cause-related marketing: towards an exploration of the factors favoring the p...
Cause-related marketing: towards an exploration of the factors favoring the p...Cause-related marketing: towards an exploration of the factors favoring the p...
Cause-related marketing: towards an exploration of the factors favoring the p...
 
Relationship between culture and user's behavior in the context of informatio...
Relationship between culture and user's behavior in the context of informatio...Relationship between culture and user's behavior in the context of informatio...
Relationship between culture and user's behavior in the context of informatio...
 
Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...
Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...
Examining the Impact of Digitalization on Unemployment rate During COVID-19 P...
 
Success Factors for the Use of Open Educational Resources - A Quantitative Su...
Success Factors for the Use of Open Educational Resources - A Quantitative Su...Success Factors for the Use of Open Educational Resources - A Quantitative Su...
Success Factors for the Use of Open Educational Resources - A Quantitative Su...
 
A Maturity Model for Open Educational Resources in Higher Education Instituti...
A Maturity Model for Open Educational Resources in Higher Education Instituti...A Maturity Model for Open Educational Resources in Higher Education Instituti...
A Maturity Model for Open Educational Resources in Higher Education Instituti...
 
AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...
AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...
AI-based Business Models in Healthcare: An Empirical Study of Clinical Decisi...
 
Towards a better digital transformation: learning from the experience of a di...
Towards a better digital transformation: learning from the experience of a di...Towards a better digital transformation: learning from the experience of a di...
Towards a better digital transformation: learning from the experience of a di...
 
Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
Digital Gender Gap in EU-27 ICT Employment During COVID-19 ImpactDigital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact
 
Consumer Satisfaction using fitness technology innovation
Consumer Satisfaction using fitness technology innovationConsumer Satisfaction using fitness technology innovation
Consumer Satisfaction using fitness technology innovation
 
Implementing an agile change process to improve digital transformation in hig...
Implementing an agile change process to improve digital transformation in hig...Implementing an agile change process to improve digital transformation in hig...
Implementing an agile change process to improve digital transformation in hig...
 
What leads customer to create and participate in anti-brand community: a netn...
What leads customer to create and participate in anti-brand community: a netn...What leads customer to create and participate in anti-brand community: a netn...
What leads customer to create and participate in anti-brand community: a netn...
 
Closing session: awards for best papers and reviewers
Closing session: awards for best papers and  reviewersClosing session: awards for best papers and  reviewers
Closing session: awards for best papers and reviewers
 
Transition to Tertiary Education and eLearning in Lebanon against the backdro...
Transition to Tertiary Education and eLearning in Lebanon against the backdro...Transition to Tertiary Education and eLearning in Lebanon against the backdro...
Transition to Tertiary Education and eLearning in Lebanon against the backdro...
 
Internet of Things healthcare system for reducing economic burden
Internet of Things healthcare system for reducing economic burdenInternet of Things healthcare system for reducing economic burden
Internet of Things healthcare system for reducing economic burden
 

Recently uploaded

存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
hackersuli
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
saathvikreddy2003
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
ysasp1
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
xjq03c34
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
k4ncd0z
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
uehowe
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
uehowe
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
Gen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needsGen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needs
Laura Szabó
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
uehowe
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
Toptal Tech
 
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
bseovas
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
Paul Walk
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
wolfsoftcompanyco
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 

Recently uploaded (19)

存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
Gen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needsGen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needs
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
 
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 

A Framework for Corporate Artificial Intelligence Strategy

  • 1. www.dhbw-stuttgart.de Kajetan Schuler & Dennis Schlegel Reutlingen University, Germany A Framework for Corporate Artificial Intelligence Strategy
  • 2. Kajetan Schuler & Dennis Schlegel Introduction • Problem statement and research gap • Increasing use of AI in corporate context to enhance productivity, customer experience and decision making • Lack of clear AI strategy from holistic point of view in many organizations • Need to establish an AI strategy to systematically exploit the emerging opportunities of the technology • Little discussion in the academic community about how to build such a strategy • Research aim • Development of a conceptual framework for corporate AI strategy 2
  • 3. Kajetan Schuler & Dennis Schlegel Research Approach 3 Systematic literature review Factor extraction Inductive coding/ codes-to-theory model Modeling relationships Papers Factors Concepts/ Themes Framework
  • 4. Kajetan Schuler & Dennis Schlegel Results: Inductive Coding Factor / Code Category Theme Single source of truth Data storage Data Lack of standardization Data platform Data availability Data management Data quality Data collection Data sources Data management Data culture Data governance Data security Culture Corporate culture Organization Mindset User resistance High expectations Trust in technology Top management support Leadership Top-down Guidance Leadership skills Communication Communication Integrate stakeholders Visualization of strategy Understanding of strategy Business to IT communication Change Management Collaboration Integration of C level Organizational structure Central analytics team Organizational structure Appoint CDO Clear responsibilities 4 Factor / Code Category Theme Mainstream vendors Technology Infrastructure Compatibility Implementation process Understandable technology IT resources Technical architecture Deploy in existing systems Silo-oriented systems Flexible infrastructure Complexity Sourcing Make or buy IT capabilities Organizational capabilities Capabilities IT not a core competency Training Human resources HR strategy Lack of employees with AI skills Lack of understanding Individual skills AI knowledge Ethical conditions Ethical conditions Constraints Legal conditions Legal conditions Identify use cases Use Cases Use Cases Business as driver of use cases Financial justification Repetitive tasks Decision process for AI- technologies Decision processes Managerial processes Selection process for use cases Alignment of strategies Strategic alignment
  • 5. Kajetan Schuler & Dennis Schlegel Results: Framework 5
  • 6. Kajetan Schuler & Dennis Schlegel Summary & Implications • Framework can serve as an aid for practitioners to develop AI strategy • Companies should consider diverse aspects when formulating an AI strategy • Not only technology, but organizational and managerial aspects seem to very important to ensure a successful AI strategy • Alignment of AI strategy with overall business strategy and other domain- specific strategies is crucial • The framework shows the necessity for interdisciplinary collaboration in practical and academic environments 6
  • 7. Kajetan Schuler & Dennis Schlegel Limitations & Further Research • The study‘s analysis relies on prior studies that were conducted based on different methodologies • Possible source of bias • Findings may not be transferable to other contexts • This study was meant to give a holistic overview, therefore it does not cover detailed advice regarding the different themes • It is therefore recommended to corroborate and expand this research • Possible research designs: Interviews or case studies • Detailed recommendations and guidance for the themes of the framework should be elaborated 7