Houda Mahboub and Hicham Sadok. Towards a better digital transformation: learning from the experience of a digital transformation project. (ICDEc 2022)
Towards a better digital transformation: learning from the experience of a digital transformation project
1. CE ON DIGITAL
THE 7TH INTERNATIONAL CONFEREN
ECONOMY
TOWARDS ABETTER DIGITALTRANSFORMATION:
LEARNING FROM THE EXPERIENCE OF ADT
PROJECT
Presented by :
Mahboub Houda
Mohammed V University in Rabat
2. Introduction
• The emergence of the digital transformation (DT): the Fourth
Industrial Revolution.
• The digital transition involves three main stages : digitization,
digitalization, and digital transformation.
• Conducting a strong digital transformation project requires success
in its two phases : formulation and implementation.
• Ineffective digital transition involves increasing the risk of business
failure.
3. Digital transformation implementation :a
survival challenge
• The digital transformation helps in competitive advantage creation
and performance by more concentration on core activities and the
development of new competences.
• To reassure its stakeholders and ensure its survival, companies
must balance between attending cost reduction and revenue
growth.
• The digital transformation victory depends on its strategy (DTS).
• The need for a general approach.
5. Digital transformation implementation:
a real survival challenge
Step 1: Positionning the company in digital transformation
Step 2: Review of the current state
Step 3: Roadmap for digital transformation
Step 4: Implementation with the technical support
6. Methodology
How can companies succesfully implement the digital
transformation?
Abductive method based on a monographic case
7. Digital transformation implementation
project: the case of AssetCo
Recognizing
the need for
DT
Setting the
stage
Initially
formulating
the DTS
Preparing for
DTS
implementation
Starting DTS
Finding a
working
mode and
implementation enhancing
the DTS
Digital transformation concretization process
11. Results and discussion
• The digital transformation project is a drastic and personal process
and not a simple task to emulate and transpose.
• The digital transformation success depends on : the DTS sucess,
cultural fluidity, continious evaluation, disposition of IT skills, and
digital literacy.
• Succeeding in the digital transformation implementation is not only
a question of the model to apply, but more of the art of
contextualization in addition to the alignement guarantee between
all stages of the process.
12. Conclusion
• The digital transformation implementation is a major challenge for
companies survival
• The concretization of DT requires a clear and complete vision,
skills, and cultural flexibility with a continious development
perspective.
• The success of the digital transition is highly related to its digital
transformation strategy
• Mastering the digital transformation challenge depends on the art
of contextualization.
