This document summarizes research into the determinants of customer satisfaction with fitness technology innovations. It reviews theories of diffusion of innovation, planned behavior, and technology acceptance. The research methodology combined independent variables like service quality, device friendliness and helpfulness, and quickness with the dependent variable of customer satisfaction. The results found that all hypotheses about positive relationships between the independent and dependent variables were accepted. Practical implications are that focusing on customer satisfaction through service quality, device usability factors, and other determinants can improve research and development, product/service quality, and customer satisfaction with fitness technologies.

1. Consumer Satisfaction
Using Fitness Technology
innovation
Dr. Simona Abdo, Ms. Tahani Nahoul, Mr. Karim Daye

2. Research Question
What are the determinants that would
lead to customer satisfaction after
using fitness technology innovation?

3. Literature Review
THEORY CONCEPT CONSUMER SATISFACTION HYPOTHESIS
Diffusion of innovation
People adopt a new
concept, product or
behavior
Parasuraman:
 SERVQUAL
requires feedback structure
 Consumer Satisfaction fills the gap
between customer expectation and
service quality
H1
Theory of Planned Behavior
The 6 Elements of TPB
display actual control of the
person over their behavior
Yoon
Forward looking experiences will suggest
WOM
H2,H3
TAM
Customer acceptance,
reception and utilization
purpose
Davis
Perceived usefulness and easy of use
H3, H4

4. Research Methodology
Research Model: combined independent
variables with dependent variable
Measures and procedures: Quantitative data
based on Questionnaire
Sampling : pilot research

5. Finding and Results
Tested hypotheses Results
H1: A Positive relationship exists between
service quality while using wearable fitness
devices and customer satisfaction.
Accepted
H2: A Positive relationship exists between
friendliness of Wearable Fitness Devices and
Customer Satisfaction.
Accepted
H3: A Positive relationship exists between
helpfulness of using wearable fitness devices
and customer satisfaction.
Accepted
H4: A Positive relationship exists between
quickness while using wearable fitness devices
and customer satisfaction.
Accepted
Hypotheses validation

6. Practical and Managerial Implication
Research and
Development
Product/Quality
Service
CUSTOMER
SATISFACTION

7. Conclusions
H1
SERVICE QUALITY
H2
Device’s HELPFULNESS
H3
Device’s FRIENDLINESS
H4
Device’s QUICKNESS
CUSTOMER
SATISFACTION