Presented by Craig Donovan, Ericsson, Sweden at the IEA DSM workshop in Stockholm Sweden on 6 October 2010.

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A CONNECTED WORLD
50 billion connected devices by 2020

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ĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶ
ŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰ
ΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊ
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ЖЗИЙКЛМНОПРСТУФ
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Commercial in confidence | 2010-09-30 | Page 2
The Next techno-ECONIMIC
PARADIGM SHIFT
The industrial revolution
Steam, coal, iron & railways
Steel & heavy engineering
Automobile, oil & mass production
IT &
telecommunication
Source: Professor Carlota Perez
Universities of Cambridge, Tallinn and Sussex
INSTALLATION DEPLOYMENT
Turning
point
20-30 years 20-30 years
More efficiently solving
old problems - winners
among old players
Applying paradigm to
innovate across society –
new winners
Demand pullSupply push

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Commercial in confidence | 2010-09-30 | Page 3
Source: Ericsson
1875 1900 1925 1950 1975 2000 2025
50
5
0.5 PLACES
PEOPLE
THINGS
Billion
Anything that benefits from A network connection will be
connected

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ĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶ
ŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰ
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Commercial in confidence | 2010-09-30 | Page 4
Drivers for networked everything
People
Societies
Lifestyle
Health
Convenience
Safety
Productivity
Cost efficiency
Regulations
Assets
Sustainability
Safety
Security
Social cost
Broadband ubiquity Cost of connected device
Technology
Businesses

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ĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶ
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Commercial in confidence | 2010-09-30 | Page 5
FROM Phone TO almost ANYTHING
Established Emerging

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Commercial in confidence | 2010-09-30 | Page 6
ENVIRONMENTAL DRIVERS for connecting
more PEOPLE and THINGS
15% CO2 savings ~ € 600b. by 2020

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Commercial in confidence | 2010-09-30 | Page 7
The Connected city
Connected
consumers,
enterprises &
organizations
Connected
service
organizations
Connected
car
Connected
bus
Connected
truck
Connected
micro
generation
Connected
homes
Connected
buildings
Connected
meters
Connected
charging station
Standardized
technology
PaymentsIdentification
and authentication
Connected
healthcare

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Commercial in confidence | 2010-09-30 | Page 8
2010 2030
A world-class environmental
urban neighborhood
A showcase for energy and
environmental solutions
10 000 new apartments
30 000 workplaces
STOCKHOLM ROYAL SEAPORT RECAP

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Commercial in confidence | 2010-09-30 | Page 9
NETWORK
50B Devices 3G HSPA/LTE IP Broadband
IP
Health
Utilities
Energy
Content
STOCKHOLM ROYAL SEAPORT
Transport
Communication enablers
Industry enablers
Industry
Sectors
Common
Communication
Core
Safety &
Security Education

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Commercial in confidence | 2010-09-30 | Page 10
DDS: DYNAMIC DISCOUNTING SOLUTION

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Commercial in confidence | 2010-09-30 | Page 11
DDS: DYNAMIC DISCOUNTING SOLUTION

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ĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶ
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Commercial in confidence | 2010-09-30 | Page 12
THANK YOU
craig.donovan@ericsson.com
Senior Researcher
Ericsson AB