1. introduction
2. tata counsultancy service
3. tata nano
4. tata motors
5. marketing segmentation of tata nano and its targeting and positioning stratergy
6. tata nano sales graph
7. structure of the nano
8. worlds cheapest car
9. tata teleservice
10. history
11. services
12. market segmentation
13.target sales
14. conclusion
thank you............there are about 21 slides i hope it may helpfull to you.........
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
the Tata group is on of the biggest market share holder in various industries in india. here we are focusing on the its marketing strategies which makes it grow in national and international platform.
Tata Group is world's renowned group with a group revenue of 83.3 Billion$. This Presentation is a brief summary of all about Tata Group as a whole and some of their major business sectors.
The Tata Group (Hindi: टाटा समूह) is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world.[3][4] It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business sectors [5], 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.[6] Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Tata Communications, Tata Teleservices, Tata AutoComp Systems Limited and the Taj Hotels.
The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international business figures in the age of globality.[7] The company is currently in its fifth generation of family stewardship. [8]
The beginnings of Tata Group can be traced back to 1868,when Jamsetji Nusserwanji Tata established a trading company dealing in Opium in Bombay.
The Tata Group is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India’s largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents Acknowledged as the founder of the Tata Group, Jamsetji Tata is sometimes referred to as the “father of Indian industry”
Each Tata company operates independently under the guidance and supervision of its own board of directors and shareholders. Philanthropic trusts control over 66% of the Tata holding company Tata Sons, while the Tata family is a very small shareholder.
The group’s annual revenue for fiscal year 2021–22 was reported to be US$128 billion. There are 29 publicly-listed Tata Group companies with a combined market capitalisation of $311 billion as of March 2022.
Revenue – Increase US$128 billion(FY 2022)
Number of employees – 935,000 (FY 2022)
Tata motors
Tata Motors Limited is an Indian multinational automotive manufacturing company, headquartered in Mumbai, India, which is part of the Tata Group. The company produces passenger cars, trucks, vans, coaches, buses.
Founded – 1945; 78 years ago
Revenue – Increase ₹301,144 crore (US$38 billion) (2022)
Number of employees – 50,837 (2022)
Tata Airlines
Air India is the flag carrier airline of India, headquartered at New Delhi. It is owned by Talace Private Limited, a fully owned subsidiary of Tata Sons, after Air India Limited’s former owner, the Government of India, completed the sale. Air India operates a fleet of Airbus and Boeing aircraft serving 102 domestic and international destinations.
Founded – 15 October 1932; 90 years ago (as Tata Airlines)
Revenue – Increase₹26,430.59 crore (US$3.3 billion) (2019)
Tata chemicals
Tata Chemicals Limited is an Indian global company with interests in chemicals, crop protection and specialty chemistry products headquartered in Mumbai, India. The company is one of the largest chemical companies in India with operations in India, Europe, North America and Africa. Tata Chemicals is a subsidiary of Tata Group conglomerate. Tata Chemicals has a publicly listed subsidiary called Rallis India.
Founded – 1939
Headquarters – Mumbai, Maharashtra, India
Revenue – Increase ₹12,620 crore (US$1.6 billion) (FY22)
employees – 2,724
Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company with its headquarters in Mumbai. It is a part of the Tata Group and operates in 150 locations across 46 countries. In July 2022, it was reported that TCS had over 600,000 employees worldwide.
Founded – 1968; 55 years ago
Headquarters – Mumbai, Maharashtra, India
Revenue – Increase ₹195,770 crore (US$25 billion)
Tata Advanced Systems Limited (TASL) is an Indian aerospace manufacturing, military engineering and defense technology company. It is a fully owned subsidiary of Tata Sons, a holding company for the Tata Group.
Founded – 2007
Headquarters – Hyderabad
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
the Tata group is on of the biggest market share holder in various industries in india. here we are focusing on the its marketing strategies which makes it grow in national and international platform.
Tata Group is world's renowned group with a group revenue of 83.3 Billion$. This Presentation is a brief summary of all about Tata Group as a whole and some of their major business sectors.
The Tata Group (Hindi: टाटा समूह) is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world.[3][4] It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business sectors [5], 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.[6] Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Tata Communications, Tata Teleservices, Tata AutoComp Systems Limited and the Taj Hotels.
The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international business figures in the age of globality.[7] The company is currently in its fifth generation of family stewardship. [8]
The beginnings of Tata Group can be traced back to 1868,when Jamsetji Nusserwanji Tata established a trading company dealing in Opium in Bombay.
The Tata Group is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India’s largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents Acknowledged as the founder of the Tata Group, Jamsetji Tata is sometimes referred to as the “father of Indian industry”
Each Tata company operates independently under the guidance and supervision of its own board of directors and shareholders. Philanthropic trusts control over 66% of the Tata holding company Tata Sons, while the Tata family is a very small shareholder.
The group’s annual revenue for fiscal year 2021–22 was reported to be US$128 billion. There are 29 publicly-listed Tata Group companies with a combined market capitalisation of $311 billion as of March 2022.
Revenue – Increase US$128 billion(FY 2022)
Number of employees – 935,000 (FY 2022)
Tata motors
Tata Motors Limited is an Indian multinational automotive manufacturing company, headquartered in Mumbai, India, which is part of the Tata Group. The company produces passenger cars, trucks, vans, coaches, buses.
Founded – 1945; 78 years ago
Revenue – Increase ₹301,144 crore (US$38 billion) (2022)
Number of employees – 50,837 (2022)
Tata Airlines
Air India is the flag carrier airline of India, headquartered at New Delhi. It is owned by Talace Private Limited, a fully owned subsidiary of Tata Sons, after Air India Limited’s former owner, the Government of India, completed the sale. Air India operates a fleet of Airbus and Boeing aircraft serving 102 domestic and international destinations.
Founded – 15 October 1932; 90 years ago (as Tata Airlines)
Revenue – Increase₹26,430.59 crore (US$3.3 billion) (2019)
Tata chemicals
Tata Chemicals Limited is an Indian global company with interests in chemicals, crop protection and specialty chemistry products headquartered in Mumbai, India. The company is one of the largest chemical companies in India with operations in India, Europe, North America and Africa. Tata Chemicals is a subsidiary of Tata Group conglomerate. Tata Chemicals has a publicly listed subsidiary called Rallis India.
Founded – 1939
Headquarters – Mumbai, Maharashtra, India
Revenue – Increase ₹12,620 crore (US$1.6 billion) (FY22)
employees – 2,724
Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company with its headquarters in Mumbai. It is a part of the Tata Group and operates in 150 locations across 46 countries. In July 2022, it was reported that TCS had over 600,000 employees worldwide.
Founded – 1968; 55 years ago
Headquarters – Mumbai, Maharashtra, India
Revenue – Increase ₹195,770 crore (US$25 billion)
Tata Advanced Systems Limited (TASL) is an Indian aerospace manufacturing, military engineering and defense technology company. It is a fully owned subsidiary of Tata Sons, a holding company for the Tata Group.
Founded – 2007
Headquarters – Hyderabad
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Tata Group the Mammoth Conglomerate of India.Guhan S
Tata Group / Sons, the Mammoth Conglomerate of India. there are two reasons for which companies are established one is to make money for the stakeholders and second is to create value for the society, there is one company that has explored both the sectors and enriched the way of doing business. This company is TATA GROUP.
In this presentation I have covered 4Ps of Marketing Mix of TATA
1 Product
2 Price
3 Promotion
4 Place
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2. Tata Group is an Indian multinational conglomerate company headquartered in
Mumbai, Maharashtra,India.[ It is one of the largest conglomerates in India by
market capitalization and revenue.
It has interests in communications and information technology, engineering,
materials, services, energy, consumer products and chemicals.
Tata Group has operations in more than 80 countries across six continents and
its companies export products and services to 80 nations. It comprises 114
companies and subsidiaries in eight business sectors,27 of which are publicly
listed.
65.8% of the ownership of Tata Group is held in charitable trusts.Companies
which form a major part of the group include Tata Steel (including Tata Steel
Europe), Tata Motors (including Jaguar
and Land Rover), Tata Consultancy Services, Tata Technologies, Tata Tea
(including Tetley), Tata Chemicals, Titan Industries, Tata Power, Tata
Communications, Tata Sons, Tata Teleservices and the Taj Hotels.
3. *Type Privately held company
Industry Conglomerate
Founded 1868
Founder(s) Jamsedji Tata
Headquarters Mumbai, Maharashtra, India
Area served Worldwide
Key people Ratan Tata
(Chairman)
Cyrus Pallonji Mistry
(Deputy Chairman)[1]
Products Automotive, steel, telecommunications, metals, financial services, hotels, property
development, energy, engineering products, consumer products, chemicals, information technology,
retailing
Revenue increase US$ 83.3 billion (2010-11)[2]
Profit increase US$ 5.8 billion (2010-11)[2]
Total assets increase US$ 68.9 billion (2010-11)[2]
Owner(s) Tata Sons
Employees 424,365 (2010-11)[2]
Subsidiaries List of subsidiaries
Website www.tata.com
4. In January 2008, Tata Motors launched Tata Nano, the least expensive
production car in the world at about INR120,000 (US $3000).[18] The
city car was unveiled during the Auto Expo 2008 exhibition in Pragati
Maidan, New Delhi.[19]
Tata has faced controversy over developing the Nano as some
environmentalists are concerned that the launch of such a low-priced
car could lead to mass motorization in India with adverse effects on
pollution and global warming. Tata had set up a factory in Sanand,
Gujarat and the first Nanos were rolled out in summer 2009.
Tata Nano Europa had been developed for sale in developed
economies and it hit markets in 2010 while the normal Nano had hit
markets in South Africa, Kenya and countries in Asia and Africa by late
2009. A battery version is also planned.
5. **Type Public company
Traded as NSE: TATAMOTORS
BSE: 500570
NYSE: TTM
Industry Automotive
Founded 1945
Founder(s) JRD Tata
Headquarters Mumbai, Maharashtra, India[1]
Area served Worldwide
Key people P. M. Telang, (MD)
C. Ramakrishnan, (CFO)
Products Automobiles
Automotive parts
Services Vehicle leasing
Vehicle service
Revenue increase US$ 27.629 billion (2011)[2]
Profit increase US$ 1.653 billion (2011)[2]
Total assets increase US$ 23.131 billion (2011)[2]
Total equity increase US$ 4.683 billion (2011)[2]
Employees 53,151 (2011)[2]
Parent Tata Group
Subsidiaries Jaguar Land Rover
TDCV
Tata Hispano
Website www.tatamotors.com
6. Tata Motors is the leading automobile
manufacturer in India with a huge portfolio which
includes trucks, passenger cars, buses, and utility
vehicles.
Even though there are many products from Tata
Motors an interesting case of Tata Nano is
discussed further.
7. Generally Tata Motors follow the marketing
segmentation concept and they have succeeded
which already prevails in the history.
Tata Nano which comes under the passenger car
segment was launched in January 2008. India’s
passenger car segment has been grown...
12. Tata Teleservices is part of the INR Rs
1,20,000
Crore (US $29 billion) Tata Group, that
has over 98 companies, over 3,30,000
employees and more than 2.8 million
shareholders.With a committed
investment of INR 36,000 crore
(US$7.5billion) in Telecom.
13. ‡
Incorporated in 1996,
Tata Teleservices was the first to launch
CDMA mobile services in India with the Andhra
Pradeshcircle.‡
Starting with the major acquisition of
Hughes Tele.com (India)Limited in December 2002
14. the company swunginto anexpansion mode. With the total investment of Rs
19,924
Crore, Tata Teleservices has created a Pan India presencespread across 20
circles
15. Tata Teleservices¶ bouquet of telephony services
includes‡
Mobile services,‡
Wireless Desktop Phones
‡
Public Booth Telephony and Wireless services.‡
16. voice portal, roaming, post-paid Internet‡
services,‡
3-way conferencing, group calling,‡
Wi-Fi Internet,
USB modem, data cards,‡
calling cards services and
enterprise services
17. TTSL has been divided into 4 different Strategic
Business Units(SBUs)
1. EBG± Enterprise Business Group offers services
andsolutions to various corporate such as VoIP,
Post Paid (IOIP,COCP) etc.
2. EHNI and SME± Enterprise High Network
Individuals andSmall and Medium Enterprises
offers post paid connections tohigh network
individuals and small enterprises.
18. 3. CMBU± Consumer Market Business Unit
offers prepaidconnections to the individual.
4. ABU± Access Business Unit along with the
cities and townscaters rural India..
19. The sales team has a target of getting atleast
7,00,000customers per month overall.‡
Collecting revenues from 95% of the total active customers
inthe area.‡
Collecting revenues from atlest 10% of the dead income or
unpaid bills.