How Tate creates effective audience journeys. Engagement conference, 22 Octob...CharityComms
Robert Halkyard, head of supporter engagement, Tate
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Breast Cancer Now: a new brand to engage in a crowded market place. Engagemen...CharityComms
Fiona Hazell, director of communications and engagement, Breast Cancer Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Tate creates effective audience journeys. Engagement conference, 22 Octob...CharityComms
Robert Halkyard, head of supporter engagement, Tate
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Breast Cancer Now: a new brand to engage in a crowded market place. Engagemen...CharityComms
Fiona Hazell, director of communications and engagement, Breast Cancer Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#HeadsUp. Charity content marketing conference, 28 April 2016CharityComms
Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Using your brand to inspire... Brand on the inside, Brand Breakfast, 7 June 2016CharityComms
Chris James, creative and brand adviser, The Scout Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Designing a successful viral challenge campaign | Behind the headlines: getti...CharityComms
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Speaking the same language. Integrated campaigns conference, 25 February 2016CharityComms
Sarah Fitzgerald, communications and brand consultant, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What do we mean by integration? Integration: breaking down the silos conferen...CharityComms
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What can we achieve together? Audience strategy conference, 26 May 2016CharityComms
Tobin Aldrich, CEO, Misfit Foundation
Imogen Ward, chief executive, Lessons for Life Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We have partnered with a number of local nonprofits to create custom content in the form of special sections. Our team of editors, photographers, feature writers, sales staff and a project manager work hands on with the client to do what we do best: tell the story of local community. We've created special sections covering topics ranging from mental illness, early childhood social-emotional development, housing crises and opportunities, healthcare, as well as education.
Tools for better joint working - influencing culture, policies and practices....CharityComms
Rebecca Walton, head of brand, Unicef UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tailoring your tone. Charity content marketing conference, 28 April 2016CharityComms
Fiona Callister, head of global media, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brand and direct marketing: an odd couple or the perfect relationship? | Bran...CharityComms
Jane Cryer, head of brand, and Angeles Garcia, direct marketing manager, Stroke Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#HeadsUp. Charity content marketing conference, 28 April 2016CharityComms
Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Using your brand to inspire... Brand on the inside, Brand Breakfast, 7 June 2016CharityComms
Chris James, creative and brand adviser, The Scout Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Designing a successful viral challenge campaign | Behind the headlines: getti...CharityComms
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding our largest demographic - reaching older people. Audience first...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Speaking the same language. Integrated campaigns conference, 25 February 2016CharityComms
Sarah Fitzgerald, communications and brand consultant, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What do we mean by integration? Integration: breaking down the silos conferen...CharityComms
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What can we achieve together? Audience strategy conference, 26 May 2016CharityComms
Tobin Aldrich, CEO, Misfit Foundation
Imogen Ward, chief executive, Lessons for Life Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We have partnered with a number of local nonprofits to create custom content in the form of special sections. Our team of editors, photographers, feature writers, sales staff and a project manager work hands on with the client to do what we do best: tell the story of local community. We've created special sections covering topics ranging from mental illness, early childhood social-emotional development, housing crises and opportunities, healthcare, as well as education.
Tools for better joint working - influencing culture, policies and practices....CharityComms
Rebecca Walton, head of brand, Unicef UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tailoring your tone. Charity content marketing conference, 28 April 2016CharityComms
Fiona Callister, head of global media, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brand and direct marketing: an odd couple or the perfect relationship? | Bran...CharityComms
Jane Cryer, head of brand, and Angeles Garcia, direct marketing manager, Stroke Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Diapositivas presentadas por Lorna Diwa, Program Manager Customer Experience Google Express, en el eCommerce Day Asunción 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES
ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A
CONSUMIDORES FINALES?".
Understanding The Performance Of Addressed AdmailChristine Croft
A review of tests and pilots conducted by Canada Post between 2006 and 2008 with select Clients demonstrating performance of Addressed admail from Brand awareness to sales.
This is my capstone at Emerson College from January to April 2014. I was the Account Manage in the team of six. The client is OBP Medical. The slides do not include the opening video, agency profile video and commercial.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
4. 1. If you invest in your
brand you should invest
in measuring it
5. Why measure your brand?
• To understand how our customers think and feel
about us so we can improve
• To constantly evolve our brands
• To prove that strong brands drive engagement
and growth
• To justify the investment in our brands
8. Our brand tracker
How
•
•
20 minute online survey (27 minutes diagnosed)
Respondents recruited from online access panels (Research Now, SSi)
Who
•
•
•
•
•
300 Diagnosed
300 Not Affected
800 Affected (immediate family, or a close friend, has been diagnosed)
With quotas on age, gender and region for consistency wave on wave
Plus quota on ‘when diagnosed’ for diagnosed
When
•
Waves of brand tracking in line with bursts of advertising
11. Using other tools
Source: Brand Attributes, nfpSynergy
Base: 1,211 respondents who are aware of Cancer Research UK, 18+, Britain, May 2013
12. 4. What you measure
needs to reflect your
strategy
13. What we track
• Awareness
• Advertising recall
• Advertising response
• Brand momentum
• Likelihood to recommend
• Reported actions
• Knowledge of our brand
• Values they associate with us
14.
15. Health and social care advertising recall:
diagnosed audience
Significant increase
Significant decline
Q17d Can you recall seeing or hearing anything about Macmillan Cancer Support in any of the following places?
Base: Diagnosed (300 per wave)
17. How services and advertising drive
responses
•
Q11 Please can you tell us how likely you would be to donate money to the following charities?
•
Q11b Do you currently donate money to any of the following charities?
•
Base: Affected (222, 361, 61,113)
19. Brand perceptions V actual responses
Income via
fundraising streams
Number of new
supporters
Supporter
retention rates
Digital
traffic
Customer
satisfaction
Number of
service users
Social media
activity
Product orders
Number of
volunteers
Value of gifts
20. Link your measures to specific outcomes
• Recall of advertising in GPs surgeries calls to the
Macmillan Support Line (mentioning where seen)
• Likelihood to get involved reporting getting involved
increase in volunteer numbers
• Likelihood to donate actual donations?
23. People take out ‘get support’ rather than
‘give support’ from our TV advert
•
What was the main message in the ad, what did it want people to do?
•
Q40b What was the main message in the ad, what did it want people to do?
•
Base: Recognise the ad Affected (426)
26. What we’ve learnt: in a nutshell
1. If you invest in your brand you should invest in
measuring it
2. Focus on audiences that matter to you
3. Track your competitors as well
4. What you measure needs to reflect your strategy
5. Explore your data
6. Join up the dots
7. Act on what you find
Introduce myself and Carly
We’re here to talk about brand measurement.
Start with a confession. After accepting the invitation to come and talk today I had a bit of a panic.
That was for two reasons:
The first reason is that quite honestly we haven’t cracked brand measurement at Macmillan. It’s very much a work in progress so all I can do today is share with you the journey we’ve been on and what we’ve learnt so far.
And the second reason is I’m very far from a measurement geek. I suspect like many of us, I’m a brand person with a comms and marketing background who’s taken on responsibility for measuring our brand.
And the world of brand measurement is full of confusing jargon.
So I’m going to try and talk quite simply about this:
Measuring how people think and feel about Macmillan.
And what we do with that information.
Like all of you I’m sure, we at Macmillan get insight from loads of different sources about how people think and feel about the Macmillan brand.
We get it through conversations with our customers, positive feedback, complaints, social media conversations, qualitative research. All of that informs our thinking.
But I’m going to focus on the nuts and bolts of actually measuring how people feel about our brand.
Our brand journey really started in April 2006 when we rebranded
The rebrand was in response to significant shifts in cancer care, and the need for us to make ourselves far more relevant to people affected by cancer. So the changes we made were really fundamental: to our services, our fundraising and our culture as well as our brand identity.
A big investment was made in the brand, but beyond our membership of the nfpSynergy Charity Awareness Monitors, I’m embarrassed to say we didn’t actually invest any additional money in measuring the impact of the new brand.
Luckily for us the impact was so dramatic that we were able to explain the difference the new brand was making very quickly. But it wasn’t very scientific.
So this is the first thing we’ve learnt from our rather shaky start.
If you invest in your brand you should invest in measuring it. Build it in to your business case from the get go.
This is why I think we should all try to measure our brands:
To understand how our customers think and feel about us so we can improve what we do.
The world in which we operate changes constantly and so our brands should evolve. Ongoing measurement of our brands enables us to do that.
To prove that strong brands drive engagement and growth
To justify the investment in our brands
We may all believe in the power of a strong brand but do our colleagues in Finance or in Fundraising?
It’s our job to prove their worth. And to do that in a robust way that stands up to scrutiny
7 years on we’re still trying to prove the exact financial impact of our brand on Macmillan’s growth, so as I said, we don’t have all the answers.
So we started to get serious about measuring how people think and feel about our brand when we started investing in brand advertising.
Our first brand awareness campaign ran in Autumn 2007, targeting people with a cancer diagnosis and their families and friends, and we’ve launched a new campaign pretty much every year since.
TV advertising has played an important role for us. It’s obviously a huge investment so we need to be able to prove it’s worth it.
So at that point we commissioned our own bespoke brand tracking research with the audiences we were targeting with our advertising.
So this is the second lesson we learnt. Who you go out and talk to when you’re measuring your brand is really important.
Early on in our brand journey our Senior Management Team were very hung up on spontaneous awareness with the general public. We all want to be famous!
But we realised quite quickly that we needed to focus on the audiences that matter to us most and understand how they feel about us.
This is the sample we currently use for our brand tracking research. This has changed over time as our priorities have changed.
Very important that our core diagnosed audience is a representative sample and that we keep to the quotas we’ve set.
You can see that the sample size for the affected audience is currently much bigger.
This group are our existing and potential supporters, volunteers and campaigners, as well as people who might need our support for themselves as a carer or for a loved one.
We’re working really hard right now to engage more of this audience which is why the sample size is so large. It means we can analyse results for specific groups within it. And we do this in line with how the rest of Macmillan are segmenting this audience so we’re comparing like for like.
We run the branding tracking about three times a year depending on our activity so we’re building a long term picture of our brand health.
Our charities don’t exist in a vacuum. You need to understand your competitors too if you’re going to play to your strengths and differentiate yourself in a crowded market place.
So our brand tracker includes Cancer Research UK, Marie Curie and British Heart Foundation.
They are obviously not our only competitors but they are the most significant.
Three great dynamic charities – if we don’t keep a close eye on what they’re up to then we wouldn’t be doing our job properly.
And for us that doesn’t just mean looking at our tracking research results, it means following their campaigns, understanding their messages, looking at new fundraising products and services they launch.
We’re constantly looking at supplementing our main brand tracker with other robust measuring tools.
This is from nfpSynergy’s Brand Attributes Monitor.
A useful tool to tell you the attributes the public associate with you and a wide group of other charities.
This is the top 10 attributes the public associate with the ideal cancer charity. (Need to bear in mind it’s the general public this time.)
Here I’ve just overlayed our results with Cancer Research UK so we can see the areas where we’re strong and where they are.
Start with your strategy and work out how you measure your planned activity, rather than retrofitting your measures to your strategy.
We’re constantly looking at how to improve it and it’s become more sophisticated over time but this is an overview of the things we track
Awareness – not just spontaneous but within the cancer and cancer care sectors
Advertising recall – across a wide range of channels
Advertising response – is it powerful, is it memorable, is it relevant to you, is it upsetting, what do you think the message is, open q on how it makes you feel
Relationship with the brand – whether you feel we’re a brand on the up or going down
Likelihood to recommend for advice and support, to donate to, to get involved with.
Do people say they go on to act or is there a gap between intentions and actions?
What do people know about us and how accurate is it (are we chipping away at misperceptions)?
What values do they associate with us? Positive and negative
The measures we’ve chosen to track are completely aligned with our strategy and we set targets in line with our activity.
I’ll give you a specific example of what I mean:
This is the pharmacy counter at the Boots branch in Salford. You can see a large poster in the background and signposting for cancer support from Macmillan and Boots. It’s part of our fantastic partnership with Boots.
People are diagnosed with cancer every day and we suddenly become relevant to them. So as part of our brand strategy we have an year-round programme of advertising activity in healthcare environments – so in hospitals and GPs surgeries, but also Boots and independent pharmacies.
So we track advertising recall in those environments too.
You can see here a recent uplift in recall in pharmacies, which was the result of the targeted activity in Boots.
So everything we’re measuring is there for a reason and is important to our strategy.
Whether you’re lucky enough to be able to commission bespoke tracking research or you’re part of a syndicate such as the nfpSynergy CAM monitors or YouGov Charity Index, you should get your hands on the data and properly explore it. It’s yours so ask for it.
Cut it up in different ways. By gender, by age, by socio-economic group, by any segmentation models you use. What does it tell you?
Ask questions of it. We’ve found we need to put the time in to this, but it it’s really useful.
For example, we recently wanted to get a better understanding of how an experience of Macmillan services and our advertising works separately and together to drive engagement.
We were already asking the individual questions, but we hadn’t looked at the data in this way before.
We already knew that an experience of Macmillan services drives engagement and responses, but it shows that if you see our TV advertising as well, positive response rates jump significantly amongst our affected audience.
Just one example of us exploring the data.
Now for the really hard bit. Trying to join the dots between everything you find out about how your audiences think and feel about you and what they’re actually going on to do.
At the same time as measuring responses to your brand you’re likely to be measuring a whole host of other things.
This is probably just the tip of the iceberg for most organisations.
So how do you make a link between all of these things and what you know about your brand?
In some cases, you can map the specific outcome you were looking for
For example for us:
Recall of advertising in GPs surgeries leading to calls to the Macmillan Support Line where the caller mentions they saw us at their GPs.
But the problem is that in most organisations there are a whole host of other activities that might be responsible for any changes you’re seeing.
And the bigger the organisation the more variables there are.
And this remains our challenge at Macmillan.
But you can look for trends to build a picture of what is happening.
This is our income for the last 8 years. You can see the impact of our rebrand in 2006. There is consensus at Macmillan that the growing strength of the brand was a key contributory factor to this growth. The brand is the most significant thing that changed in that time.
You can see then see the impact of the financial crash in 2008.
But our growth since 2010 isn’t simply driven by our brand. We have a new fundraising strategy that is getting results, lots of new fundraising products and we’re pushing for more and more integration which means unpicking what is driving what is really hard.
We’re still working at finding solutions.
There is no point measuring anything unless you’re going to act on what you find.
Make sure you communicate the findings really honestly and tell people how you’re responding to them.
As an example, after we launched our Not Alone campaign in February this year we found that whilst the TV advertising was very well received, our new message about urgently needing people to give support wasn’t getting through.
Our audiences were so used to seeing ads from Macmillan about the support we offer (and a proportion of the campaign was continuing to promote this message) that our ask was being missed.
So we went back and revised our TV advert creative so the voiceover and calls to action had much greater urgency to them.
In the next wave of tracking we saw a significant shift and that’s mirrored in actual donations.
I expect some of you are thinking, well it’s alright for Macmillan, you’ve got decent budgets to play with.
Well you’re right, but I do believe there are things that you can do on much smaller budgets.
These are the kinds of things I’d look at if we had our budget cut tomorrow.
If you’re a local charity can you use volunteers to do some face to face market research?
Do any of your corporate partners have customer panels you could conduct research with? (Something we’ve done with Boots)
Do corporate partners have a telesales force or customer service team who could conduct research on your behalf?
Do you use door to door fundraisers? Can they add a couple of questions to their pitch?
Can you join forces with other charities in your sector and conduct research together?
Can you make good use of the various nfpSynergy monitors?
Check outthe YouGov Charity Index. It’s a daily tracker looking at a range of core brand measures – its currently tracking about 30 charities.