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Rewri&ng	
  the	
  rules	
  to	
  reach	
  
the	
  unreachable	
  
Back	
  to	
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  with	
  the	
  3R’s…	
  
• Rou&ne	
  
• Recrea&ng	
  	
  
• Roo&ng	
  
	
  
Rewri&ng	
  the	
  rules	
  to	
  reach	
  
the	
  unreachable	
  
Why?	
  
• Reach	
  
• Relevance	
  
• Rela&onships	
  
	
  
Rewri&ng	
  the	
  rules	
  to	
  reach	
  
the	
  unreachable	
  
Rou&nes	
  
	
  
Rewri&ng	
  the	
  rules	
  to	
  reach	
  
the	
  unreachable	
  
Rou&nes	
  
Recrea&ng	
  
	
  
Rewri&ng	
  the	
  rules	
  to	
  reach	
  
the	
  unreachable	
  
Rou&nes	
  
Recrea&ng	
  
Roo&ng	
  
	
  
The faces of your brand: your people

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