the export import and briefing up the Indian handicraft industry.

1. INDIAN HANDICRAFT
INDUSTRY
BY: RASHMI VERMA
IBR 5006
Rashmi Verma IBR 5006
SEC-Q

2. KEY FACTS OF INDIAN HANDICRAFT
INDUSTRY
• India’s rich cultural diversity and heritage provides a unique and
huge resource for developing craft products.
• Handicrafts industry is one of the important segment of
decentralized sector in India.
• According to the national census of handicrafts, undertaken by the
National Council for Applied Economic Research the value of
handicrafts produced last year were of Rs.26,213 Crore.
• Provides huge employment opportunities to artisans that include
women and people belonging to backward and weaker society (6
million artisans).
• The Indian Handicraft Industry is a $100 billion industry worldwide.
• India’s contribution in world market is 1.2%
• The total exports of crafts items: - Rs. 13412.92 Crore.
• Industry’s share in India's exports:- 1.51 %
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3. Rashmi Verma IBR 5006

4. HANDICRAFT ITEMS
Handicrafts products can be distinguished into following:
• Metal ware
• Wood ware
• Hand printed textiles,
• Embroidered goods & Shawls
• Carpets
• Bamboo products
• Zari goods
• Imitation jewellery
• Paintings & Earthenware
• Jute products,
• Marble Sculpture
• Bronze Sculpture,
• Leather Products and
• Other miscellaneous handicrafts
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5. EXPORT OF INDIAN HANDICRAFT
• Indian Handicrafts and Gifts Industry : a rapid growing
industry with a turnover from US $ 1.2 million to US$ 1.9
billion in the last decade.
• A consistent annual growth rate of more than 15 per cent
over a 10-year period, from 3.6% to a respectable 10%
share in global handicraft exports.
• In 2005-2006 the exports of Indian handicrafts has shown
an increase of US$ 298.87 million, i.e. the exports increases
by 10.02% over the similar period during 2004-2005.
• The industry is expected to triple its export turnover to Rs.
39,000 crore by 2009-10
• Create around 20 lakh new job opportunities.
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6. MAJOR IMPORTERS
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7. Export Promotion Council for
Handicrafts (EPCH)
• A non-profit organization, established under
the EXIM policy of Government of India in the
year 1986-87.
• Under the aegis of Development
Commissioner (Handicrafts),
Ministry of Textiles, Government
of India
• Website: www.epch.in
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8. MAJOR OBJECTIVES
• Providing commercially useful information and assistance to members in
developing and increasing exports.
• Offering professional advice and services to members in areas of
technology upgradation, quality and design improvement, standards and
specifications, product development, innovation etc.
• Organizing visits of delegation of its members abroad to explore overseas
market opportunities.
• Organizing & Participating in specialized International Trade Fairs of
handicrafts & gifts.
• Interaction between exporting community and Govt. both at the Central
and State level and representation in almost all the committees / panels of
Central and State and represents in almost all the committees / panels of
Central and State.
• To create an environment of awareness through Workshops on "Export
Marketing, Procedures and Documentation", Packaging, Design
Development, Buyer Seller Meet, Open House etc. interaction with Central
and State Govt. and various other similar programmes.
• Dissemination of government notification, orders, information on trade
and other relevant information to members.
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9. SWOT ANALYSIS
STRENGTH WEAKNESS
• Large, diversified and potential • Lack of infrastructure and
market. communication facilities.
• Strong, diversified and supportive • Unawareness about international
retail infrastructure. requirements and market.
• Cheap labor rates that result to • Lack of co-ordination between
competitive price. government bodies and private
• Need low capital investment. players.
• There is flexible production flexibility. • Inadequate information of new
• Easy creation and development of technology.
production centers. • Inadequate information of current
• No need for macro-investment. market trends.
• Industry provides potential sources of • Less interest of young people in craft
employment. industry.
• Products are high value added, and • Lack of skilled labor.
handicrafts have various applications. • Still confined to rural areas and small
• Potential source of foreign revenue cities and untapped market.
because of higher export. • Lack of promotion of products.
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10. OPPORTUNITIES THREATS
• Rising demand for handicraft • Competition in domestic market.
products in developed countries • Balance between high demand
such as USA, Canada, Britain, and supply.
France, Germany, Italy etc. • Quality products produced by
• Developing fashion industry competing countries like China,
requires handicrafts products. South Africa.
• Development of sectors like • Better Trade terms offered by
Retail, Real Estate that offers competing countries.
great requirements of handicrafts • Increased and better
products. technological support and Rand D
• Development of domestic and facility in competing countries.
international tourism sector.
• E-Commerce and Internet are
emerged as promissory
distribution channels to market
and sell the craft products.
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11. THANK YOU
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