Mumbai is the commercial capital of India and a major center for the fashion industry. Some of the key aspects of fashion in Mumbai discussed in the document include: 1) Major designers like Anita Dongre and Masaba Gupta who blend traditional and contemporary styles. 2) Important fashion events like Lakme Fashion Week that are held in Mumbai. 3) Influence of traditional crafts and textiles on modern fashion from the region. 4) Role of the film industry in popularizing fashion trends. 5) Potential for future growth in retail exports if supported by technological and infrastructural development.

1. Mumbai, India
Ishita Sawant

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Introduction Fashion Industry
Future &
Conclusion
City Overview
Designer
Spotlight

3. Introduction
A veritable maze of
neighborhoods, Mumbai is
the city that holds more than
the rest of India, thus
justifying the title:
Commercial Capital of India.
Traditionally it has been the
seat of Indian Cinema and
the flagbearer of fashion.
Mumbai is often touted as the city of
dreams, and its residents are a mixed bag
of achievers and strugglers.

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History
The city of Mumbai grew through the
conjuring up of land from the sea.
Control of Bombay passed to the crown in 1858.
The city stayed in the British hands until
independence in 1947, during this 90-year
period that modern Mumbai really took shape.

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Demographics
Steadily growing
population with a
balanced gender ratio
Large migrant
population
Greater than 40%
population earns below
minimum wage

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Politics & Economics
The politics is dominated by the
strong Maratha community. The national and
regional parties serve different demographics
The entertainment, fashion and commercial
center of India, Mumbai is the largest
economy in India and 12th richest city in the
world with a net wealth of $960 billion with
46000 millionaires and 56 billionaires.

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Business
Indian film industry accounts
for 60% of the films produced
in India. Mumbai has played a
pivotal role in the developing
of cinematography.
Mumbai has the wherewithal to
become a global financial hub. A
strong mercantile ethos, work
ethic, manpower, even the
money.
Proximity
to the port,
Mumbai
serves as a
hot spot for
all retailers
in India.

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Technology
Bullet trains and
Virgin Hyperloop to
help connect
nearby cities in
order to attract
commuting labor
from neighboring
cities, Pune and
Ahmedabad

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tSustainability
The power generated in Mumbai alone is a
relief on the pollution front. The quantity of
green power generated everyday across is
equivalent to planting 1.75 lakh trees.
Antilia has been billed by its architects as a
“green building.” And under the standards
for green architecture.

10. Fashion History
The influence on fashion is deep-rooted, In the pre-
independence era. Khaki, was a staple which is now
a universal outfit choice for both the sexes. Styles
that keep flooding the markets are a mixture of all
these olden styles, coupled with modern twists.
For Reliance, the textile business has
sentimental value. Its first brand, Vimal,
was launched in 1966. Today, Reliance
Polyester is the world's largest
manufacturer of polyester fibers and
yarn.

11. Fashion Today
Lakmé Fashion Week is a
bi-annual fashion event
that takes place in
Mumbai. Its Summer-
Resort is in April and the
Winter-Festive is in
August.
Istituto
Marangoni
Mumbai
has a
blend of
local
cultures.
Peral Academy, Mumbai
Designers are setting
trends through movies
and couture.

12. Streetstyle
Modern and western
silhouettes in traditional fabrics
such as Ikkat.
Mix of art, culture and
personal style. Inspiration is
drawn from designer's
background and personal
experience.

13. Dharavi
Dharavi is a locality in Mumbai,
Maharashtra, India, considered
to be one of Asia's largest
slums.
Dharavi, home to
the largest
leather market in
the world. Find
reasonably-priced
yet high on
quality goods.

14. Government Involvement
A new proposal by the municipal
authority may see Fashion Street,
Mumbai go underground level to
beautify the place and create a uniform
appearance.
Government supports the sisters of
humanity foundation to start a thrift store.

15. Art and Cultural Influence
Designated by UNESCO as a
World Heritage Site, There are
two groups of caves on
Elephanta Island, each
featuring the rock-cut style of
architecture.
The dress of a Koli
woman consists of
three garments
namely a lugat(sari),
a choli (blouse) and
a parkhi (a shoulder
scarf).

16. Traditional Folk Costumes
The distinctive Maratha woman’s apparel
measuring nine yards is referred to as
Nauvari, meaning nine yards. The style of
draping the saree is like the way a
Maharashtrian dhoti is worn.
Dressed in white outfit and traditional Gandhi
Cap, Mumbai Army of 5,000 Dabbawallas fulfilling
the hunger of almost 200,000 Mumbaikars.

17. Famous Textiles and Fabrics
“If we plant cotton, we may be doomed, if we don’t,
we are doomed,” said Ramdas Turi, a cotton farmer
from Pandhari, just as he set his standing cotton
stalks and infected bolls ablaze this month.
Warli is the vivid expression of daily
and social events of the Warli tribe of
Maharashtra, used by them to
embellish the walls of village houses.

18. Designer Spotlight: Anita Dongre
Dongre was born in Mumbai, in
the state of Maharashtra. Her
mother used to stitch clothes for
Anita, Later in life, Anita studied
fashion design at SNDT college.
Dongre launched her jewelry brand Anita Dongre Pink City,
which also features under House of Anita Dongre. Pink City is
a jadau fine jewelry brand.

19. Anita Dongre
House of Anita Dongre
currently shelters AND
(western wear)
Premium Price Range
Global Desi (boho-chic brand
inspired by the folk tales of India)
High-Street Price Range

20. Anita Dongre
Shahid Kapoor and Mira Kapoor played showstoppers
for Anita Dongre's latest show, which closed Lakmé
Fashion Week summer/resort 2018.
Anticipated Home Collection

21. Designer Spotlight: Masaba Gupta
Gupta was born in 1989and is the
daughter of Indian actress Neena
Gupta and West Indies cricketer Viv
Richards and grew up in Mumbai.
Her parents never
married, and she
was raised by her
mother.
At the age of 19, Gupta applied for Lakme
Fashion Week with support from Wendell
Rodricks. She named her first
collection Kattran.

22. Masaba Gupta
Gupta's design
aesthetic has been
defined as a blend of
contemporary and
traditional with. She
specializes and is
noted for her
unconventional
prints along with
feminine drapes.
The
products
are
packaged
in eco-
friendly
cardboard
in her
signature
prints

23. Masaba Gupta
In 2019, Netflix announced a new TV series starring Gupta and her
mother Neena Gupta,Masaba Masaba, a semi fictional series in
which the duo show glimpses of their lives with fashion and film.

24. MASABA MASABA

25. How fashion evolved in the time of
COVID-19
A nudge in the digital
direction has been a
milestone for the fashion
industry towards
encouraging sustainability as
the new normal

26. Future
Menswear fashion in Mumbai is much more
progressive than the rest of country, as the local
consumer base quickly adopts trends evolving in
the segment.
The city is constantly evolving, as are its brands
and retailers, leaving no stone unturned when it
comes to overtaking the sales and expansion,
which is contributing to make India the next retail
hub.
In the next 10-20 years Mumbai will emerge as a
leader in retail, exports and setting trends via the
plethora of design talent in the city. If
technological and infrastructural advances are
executed parallelly.

27. Conclusion
Mumbai is the city of dreams, and
fashion is about dreaming and making
other people dream.

28. References
• https://elle.in/article/fashion-capital-style/
• https://apparelresources.com/business-news/retail/closer-look-mumbai-fashion-capital-retail-hub-
india/
• https://www.vogue.in/fashion/content/how-fashion-evolved-in-the-time-of-covid-19
• https://www.houseofmasaba.com/collections/whats-
new?utm_source=growify&utm_medium=google-search-
paid&utm_campaign=brand&utm_content=textad
• https://www.anitadongre.com/shop/woman/new-arrivals/mistletoe-lehenga.html
• https://www.livemint.com/mint-lounge/features/masaba-gupta-launches-a-makeup-collaboration-
with-nykaa-1564733777450.html
• https://www.vogue.in/fashion/content/how-fashion-evolved-in-the-time-of-covid-19
• https://www.businessoffashion.com/news/global-markets/indias-fashion-artisan-industry-under-
pressure-amidst-pandemic
• https://www.vogue.in/content/shahid-kapoor-mira-rajput-kapoor-best-pictures-indian-designer-
anita-dongre-lakme-fashion-week-2018-show
• https://www.hindustantimes.com/mumbai-news/in-maharashtra-vicious-cycle-of-cotton-farmers-
woes-continues/story-DkbE5Yfk0KGc0YcYBVzBuK.html