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The efficacy of content
marketing for SEO has always
been in debates, but the crux is
that these two disciplines should
efficiently work together to
deliver successful results.
Here, the creation of content does
not imply writing lengthy articles
or creating catchy Infographics.
But it’s something that
communicates a message to the
audience and instigates profitable
customer action.
Content marketing means creating
as well as sharing content to
attract prospects and convert
them into buyers.
The process is ultimately aimed at
helping businesses meet their
marketing objectives.
Content marketing offers a great
variety of benefits to the business.
These benefits can be studied as
intangible and tangible.
Some of the intangible benefits of
content marketing are:
• Increased brand awareness
• Improved reputation and credibility in industry
• Better user engagement and interaction
The tangible benefits include:
• Higher conversion rate
• Increase in website traffic
• Improved search engine ranking
Tip #1: Write content for
humans, not computers
The first and foremost rule for creating
quality content is to write with the
intent of reaching your target audience,
instead of search engine bots.
Tip #2: Content needs
readers, so choose a topic
that interests people
Brainstorm different ideas and
decide on a content format that
best fits your brand’s personality
as well as provides the information
sought by your target audience.
Tip #3: Promote your
content through the
right channels
There are a lot of social media
channels to publish your content.
But you need to find the ones where
most of your prospective customers
are present, like Facebook, Twitter,
Instagram, LinkedIn etc.
Tip #4: Regular analysis
is important as well
Frequently review the number of
page views, time on page,
bounce rate etc.
User engagement metrics such as
likes, comments, retweets and
shares should also be analyzed
regularly.
Your business persona and
industry may differ, but these
brilliant tips will greatly help
you in executing your content
marketing strategy in the
right direction!
A Beginner’s SEO Guide for Successful Content Marketing

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A Beginner’s SEO Guide for Successful Content Marketing

  • 1.
  • 2. The efficacy of content marketing for SEO has always been in debates, but the crux is that these two disciplines should efficiently work together to deliver successful results.
  • 3. Here, the creation of content does not imply writing lengthy articles or creating catchy Infographics. But it’s something that communicates a message to the audience and instigates profitable customer action.
  • 4.
  • 5. Content marketing means creating as well as sharing content to attract prospects and convert them into buyers. The process is ultimately aimed at helping businesses meet their marketing objectives.
  • 6.
  • 7. Content marketing offers a great variety of benefits to the business. These benefits can be studied as intangible and tangible.
  • 8. Some of the intangible benefits of content marketing are: • Increased brand awareness • Improved reputation and credibility in industry • Better user engagement and interaction
  • 9. The tangible benefits include: • Higher conversion rate • Increase in website traffic • Improved search engine ranking
  • 10.
  • 11.
  • 12. Tip #1: Write content for humans, not computers
  • 13. The first and foremost rule for creating quality content is to write with the intent of reaching your target audience, instead of search engine bots.
  • 14. Tip #2: Content needs readers, so choose a topic that interests people
  • 15. Brainstorm different ideas and decide on a content format that best fits your brand’s personality as well as provides the information sought by your target audience.
  • 16. Tip #3: Promote your content through the right channels
  • 17. There are a lot of social media channels to publish your content. But you need to find the ones where most of your prospective customers are present, like Facebook, Twitter, Instagram, LinkedIn etc.
  • 18. Tip #4: Regular analysis is important as well
  • 19. Frequently review the number of page views, time on page, bounce rate etc. User engagement metrics such as likes, comments, retweets and shares should also be analyzed regularly.
  • 20. Your business persona and industry may differ, but these brilliant tips will greatly help you in executing your content marketing strategy in the right direction!