Covers:
• What goes into a website
• Information from client research
• Why that is important
• How to keep a site fresh
• Using analytics to adjust your program
EU13 provides search engine marketing services including search engine optimization, paid search management, website design and development, and content marketing. They utilize a 5-phase process of discovery, exploration, development, evolution, and assessment to help clients achieve their online goals. Key deliverables include keyword and competitive analyses, recommendations, link building, and ongoing strategy consultation. EU13 predicts clients will see 250-300% increases in search rankings and 300-350% increases in traffic.
This document discusses various digital marketing services provided by I Marks Digital Solutions including search engine optimization, social media marketing, pay per click management, link building, and social network advertising. It provides an overview and key approach for each service as well as lists business benefits such as increased traffic, brand visibility, customer acquisition and return on investment.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
Datamatics offers various eRetail offerings including content creation and catalog creation. They provide services such as product descriptions, reviews, and search engine optimization to enhance content. They also offer end-to-end cataloging services including product attribution, categorization, localization, and price/stock updates. Additionally, Datamatics provides imaging services such as photo optimization and processing. They have experience working with top global ecommerce companies.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
EU13 provides search engine marketing services including search engine optimization, paid search management, website design and development, and content marketing. They utilize a 5-phase process of discovery, exploration, development, evolution, and assessment to help clients achieve their online goals. Key deliverables include keyword and competitive analyses, recommendations, link building, and ongoing strategy consultation. EU13 predicts clients will see 250-300% increases in search rankings and 300-350% increases in traffic.
This document discusses various digital marketing services provided by I Marks Digital Solutions including search engine optimization, social media marketing, pay per click management, link building, and social network advertising. It provides an overview and key approach for each service as well as lists business benefits such as increased traffic, brand visibility, customer acquisition and return on investment.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
Datamatics offers various eRetail offerings including content creation and catalog creation. They provide services such as product descriptions, reviews, and search engine optimization to enhance content. They also offer end-to-end cataloging services including product attribution, categorization, localization, and price/stock updates. Additionally, Datamatics provides imaging services such as photo optimization and processing. They have experience working with top global ecommerce companies.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Share Point, The Right CMS For Your Website?NavigationArts
Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see how these tools stack up in the evaluation process.
The document discusses web solutions that the company provides including website development, design, internet marketing, software development and related services. It outlines the processes for web development, design, internet marketing and software development. The company ensures security and secrecy of client data through measures such as firewalls, video surveillance, restricting data movement, email monitoring and thorough background checks of employees.
Web Content Development Process - Best PracticesArnaud Dasprez
The document discusses the 6 phases of web content development: information design, content development, visual design, technical implementation, promotion through search engine marketing, and web governance. It provides details on each phase, including key elements, deliverables, and tools used. It also discusses how organizations have changed their structures in the past by separating marketing, IT, and website responsibilities, and how today's best practice is bringing these together under a coordinated digital team with shared goals and KPIs. The take home message is that content is key, all phases are important, collaboration across skills is needed.
Pioneer Softek is a Global company that is focused on providing high quality, efficient and cost effective web and rich media solutions and services to small and mid size businesses
Pioneer Softek is an Indian company that provides web development, application development, internet marketing, and business intelligence services. They focus on cost-effective solutions for small and medium businesses. Their services include website design, search engine optimization, software development, and more. They aim to complete projects faster and at a lower cost than competitors through effective processes and skilled resources.
SOA involves exposing business functions as reusable services. This allows for greater agility, flexibility and reuse of services across different applications. SOA breaks down monolithic applications into discrete services that can be accessed over the network in a standardized way. This trend is driving the development of loosely coupled, interoperable services that can be discovered and orchestrated to meet business needs.
Medha Infosystems is an Innovative Digital Marketing Company that thrives on adding new values to your business. We are a perfect blend of Innovation, creativity and quality. Our full fledged range of services include SEO, PPC, SMM, Graphics Designing, Web Designing and Software Development.
Efficient project management at Emakina sauceFeWeb FR
This document discusses efficient project management practices at Emakina, a full-service digital agency. It provides lessons learned for project management, including knowing the client well, clearly scoping projects, frequent communication, ongoing testing, and measuring added value. The document also lists some Emakina job openings and how to apply.
Deck from my speech in Slovakia. Covers responsive design, HTML5 and mobile design at a high level, as a bonus there is a section on how not to implement QR codes
Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations.
An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.
A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-house web team aren’t involved in your SEO strategy?
This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-to-day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.
Online marketing involves promoting products or services over the internet. It includes both organic methods, such as search engine optimization (SEO), and paid methods like pay-per-click advertising. Social media marketing is also a key part of online marketing, allowing businesses to engage with customers on platforms like Facebook, Twitter, and YouTube. Tracking conversion rates and analytics is easier for online marketing compared to traditional offline marketing.
Internet sleuthing: Gathering the intelligence required to beat the competiti...auexpo Conference
This document summarizes a presentation about using web analytics to gather intelligence on competitors. It discusses using tools like comScore, Ghostery, HTTPFox, and Webpagetest.org to analyze competitors' analytics implementations, tags, headers, and page speeds. It also provides tips on improving page speed and recommends using on-site surveys, email profiles, and ad planner tools to better understand audiences. The presentation aims to teach attendees how to "spy" on competitors to gain competitive advantages with their web analytics.
MS Techday Botucatu - SharePoint for Internet SitesFabian Gehrke
This document discusses SharePoint for internet sites (FIS). FIS allows organizations to build public websites and internet portals using SharePoint. It offers features for content management, web publishing, workflows, social networking, search, business intelligence, forms and analytics. FIS comes in two editions - Foundation (FIS-F) and Enterprise (FIS-E) that differ in capabilities. FIS provides a single platform for collaboration, dynamic content, security, templates and analytics to organizations developing public websites.
This document summarizes the services provided by a creative sales and brand partner company. In 3 sentences:
The company helps boost sales performance and brand equity through creative sales and brand planning, design services, research and audits, activation, and online strategies. They take a hands-on approach, not just providing recommendations but also executing plans and taking responsibility for measuring outcomes. The company was founded in 2004 and has experience with over 100 retail projects and 170 blog articles on topics like brand strategy, communications, and online marketing.
The document summarizes a presentation given by Martijn Beijk from comScore on web analytics. The presentation covered comScore's audience and advertising analytics products for measuring web, mobile, and cross-platform performance. It discussed key metrics like determining business success, integrating CRM data, and challenges of the multi-channel environment. The presentation also addressed issues like defining the currency of a page view and how to optimize digital revenue.
The document discusses the challenges that enterprises face with managing large volumes of data, critical content, and system security and scalability. It introduces ForchuTeck as a company that overcomes these challenges and unlocks business benefits through knowledge management solutions that harness the power of the internet to achieve real business goals. ForchuTeck provides a wide range of solutions including content management, portals, integration, e-business, and creative content.
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
This document discusses how companies can master the customer engagement ecosystem by speaking with one voice across channels using a content management system. It notes that in the past companies used single or multi-channel approaches but now must engage customers through various micro-channels like websites, blogs, social media, mobile apps, stores, catalogs, email and more. The document recommends that companies identify their customers, build experiences for them, and speak with one voice by centralizing their marketing technology, content creation and delivery to better engage customers as they move across channels.
Together with our customers we can create amazing experiences that impact people’s lives.
The products and services we offer reflect this belief.
This document outlines the products and services we provide for 2013.
Share Point, The Right CMS For Your Website?NavigationArts
Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see how these tools stack up in the evaluation process.
The document discusses web solutions that the company provides including website development, design, internet marketing, software development and related services. It outlines the processes for web development, design, internet marketing and software development. The company ensures security and secrecy of client data through measures such as firewalls, video surveillance, restricting data movement, email monitoring and thorough background checks of employees.
Web Content Development Process - Best PracticesArnaud Dasprez
The document discusses the 6 phases of web content development: information design, content development, visual design, technical implementation, promotion through search engine marketing, and web governance. It provides details on each phase, including key elements, deliverables, and tools used. It also discusses how organizations have changed their structures in the past by separating marketing, IT, and website responsibilities, and how today's best practice is bringing these together under a coordinated digital team with shared goals and KPIs. The take home message is that content is key, all phases are important, collaboration across skills is needed.
Pioneer Softek is a Global company that is focused on providing high quality, efficient and cost effective web and rich media solutions and services to small and mid size businesses
Pioneer Softek is an Indian company that provides web development, application development, internet marketing, and business intelligence services. They focus on cost-effective solutions for small and medium businesses. Their services include website design, search engine optimization, software development, and more. They aim to complete projects faster and at a lower cost than competitors through effective processes and skilled resources.
SOA involves exposing business functions as reusable services. This allows for greater agility, flexibility and reuse of services across different applications. SOA breaks down monolithic applications into discrete services that can be accessed over the network in a standardized way. This trend is driving the development of loosely coupled, interoperable services that can be discovered and orchestrated to meet business needs.
Medha Infosystems is an Innovative Digital Marketing Company that thrives on adding new values to your business. We are a perfect blend of Innovation, creativity and quality. Our full fledged range of services include SEO, PPC, SMM, Graphics Designing, Web Designing and Software Development.
Efficient project management at Emakina sauceFeWeb FR
This document discusses efficient project management practices at Emakina, a full-service digital agency. It provides lessons learned for project management, including knowing the client well, clearly scoping projects, frequent communication, ongoing testing, and measuring added value. The document also lists some Emakina job openings and how to apply.
Deck from my speech in Slovakia. Covers responsive design, HTML5 and mobile design at a high level, as a bonus there is a section on how not to implement QR codes
Search engine optimisation (SEO) is a unique mix of marketing, usability and technology which can often cause confusion on how it is implemented across different organisations.
An important part of your SEO strategy is getting the most out of your SEO dollars. This session will explain what your developers, designers, producers, content authors and marketers should all know about SEO to ensure you’re getting the maximum return on your SEO.
A lot of SEO work undertaken by external agencies offers common sense advice and basic web standards information – in these tough economic times, are you getting value for your money or just throwing it away while your in-house web team aren’t involved in your SEO strategy?
This session will give you the ground rules on setting up your SEO processes and systems within your organization to ensure that SEO is part of the day-to-day development and design of your websites. It will also cover when to bring in an external agency for SEO and what they should be utilised for to make sure you are getting the best value for money.
Online marketing involves promoting products or services over the internet. It includes both organic methods, such as search engine optimization (SEO), and paid methods like pay-per-click advertising. Social media marketing is also a key part of online marketing, allowing businesses to engage with customers on platforms like Facebook, Twitter, and YouTube. Tracking conversion rates and analytics is easier for online marketing compared to traditional offline marketing.
Internet sleuthing: Gathering the intelligence required to beat the competiti...auexpo Conference
This document summarizes a presentation about using web analytics to gather intelligence on competitors. It discusses using tools like comScore, Ghostery, HTTPFox, and Webpagetest.org to analyze competitors' analytics implementations, tags, headers, and page speeds. It also provides tips on improving page speed and recommends using on-site surveys, email profiles, and ad planner tools to better understand audiences. The presentation aims to teach attendees how to "spy" on competitors to gain competitive advantages with their web analytics.
MS Techday Botucatu - SharePoint for Internet SitesFabian Gehrke
This document discusses SharePoint for internet sites (FIS). FIS allows organizations to build public websites and internet portals using SharePoint. It offers features for content management, web publishing, workflows, social networking, search, business intelligence, forms and analytics. FIS comes in two editions - Foundation (FIS-F) and Enterprise (FIS-E) that differ in capabilities. FIS provides a single platform for collaboration, dynamic content, security, templates and analytics to organizations developing public websites.
This document summarizes the services provided by a creative sales and brand partner company. In 3 sentences:
The company helps boost sales performance and brand equity through creative sales and brand planning, design services, research and audits, activation, and online strategies. They take a hands-on approach, not just providing recommendations but also executing plans and taking responsibility for measuring outcomes. The company was founded in 2004 and has experience with over 100 retail projects and 170 blog articles on topics like brand strategy, communications, and online marketing.
The document summarizes a presentation given by Martijn Beijk from comScore on web analytics. The presentation covered comScore's audience and advertising analytics products for measuring web, mobile, and cross-platform performance. It discussed key metrics like determining business success, integrating CRM data, and challenges of the multi-channel environment. The presentation also addressed issues like defining the currency of a page view and how to optimize digital revenue.
The document discusses the challenges that enterprises face with managing large volumes of data, critical content, and system security and scalability. It introduces ForchuTeck as a company that overcomes these challenges and unlocks business benefits through knowledge management solutions that harness the power of the internet to achieve real business goals. ForchuTeck provides a wide range of solutions including content management, portals, integration, e-business, and creative content.
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
This document discusses how companies can master the customer engagement ecosystem by speaking with one voice across channels using a content management system. It notes that in the past companies used single or multi-channel approaches but now must engage customers through various micro-channels like websites, blogs, social media, mobile apps, stores, catalogs, email and more. The document recommends that companies identify their customers, build experiences for them, and speak with one voice by centralizing their marketing technology, content creation and delivery to better engage customers as they move across channels.
Together with our customers we can create amazing experiences that impact people’s lives.
The products and services we offer reflect this belief.
This document outlines the products and services we provide for 2013.
1. June 7, 2011
Web Design Lifecycle
g y
Mike Walker
WalkerTek Interactive Marketing
CHAPTER LOGO AREA
2. Overview
• What goes into a website
• Information from client research
• Why that is important
• How to keep a site fresh
• Using analytics to adjust your program
2
3. What goes into a website?
• Research
• Design
• Content
• Technical
• Marketing
• Measurement
3
4. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
4
5. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis
Usability
Security
Marketing
Competitive
5
7. What goes into a website?
Resources Site
Monthly PPC Budgets www.spyfu.com
Relative Rankings www.alexa.com
Find Indexed Pages (site:www.walkertek.com) www.google.com
Backlinks (link:www.walkertek.com) www.google.com
Blog Posts blogsearch.google.com
7
8. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand
Usability Audience
Security Message
Marketing Layout
Competitive Architecture
8
10. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text
Usability Audience Images
Security Message Videos
Marketing Layout Graphics
Competitive Architecture Flash
10
13. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs
Usability Audience Images Operating
Systems
Security Message Videos Programming
Languages
Marketing Layout Graphics CMS
Competitive Architecture Flash 3rd Party Int.
13
15. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs
Usability Audience Images Operating
Systems
Security Message Videos Programming
Languages
Marketing Layout Graphics CMS
Competitive Architecture Flash 3rd Party Int.
15
16. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs SEO
Usability Audience Images Operating PPC
Systems
Security Message Videos Programming Social Media
Languages
Marketing Layout Graphics CMS Content
Competitive Architecture Flash 3rd Party Int. Email
16
17. What goes into a website?
Outbound Marketing Inbound Marketing
17
18. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs SEO Traffic
Usability Audience Images Operating PPC Leads
Systems
Security Message Videos Platforms Social Media Conversions
Marketing Layout Graphics CMS Content Interactions
Competitive Architecture Flash 3rd Party Int. Email Sources
18
19. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs SEO Traffic
Usability Audience Images Operating PPC Leads
Systems
Security Message Videos Platforms Social Media Conversions
Marketing Layout Graphics CMS Content Interactions
Competitive Architecture Flash 3rd Party Int. Email Sources
Testing
19
20. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs SEO Traffic
Usability Audience Images Operating PPC Leads
Systems
Security Message Videos Platforms Social Media Conversions
Marketing Layout Graphics CMS Content Interactions
Competitive Architecture Flash 3rd Party Int. Email Sources
Testing
20
21. What goes into a website?
Pre Development Post
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs SEO Traffic
Usability Audience Images Operating PPC Leads
Systems
Security Message Videos Platforms Social Media Conversions
Marketing Layout Graphics CMS Content Interactions
Competitive Architecture Flash 3rd Party Int. Email Sources
Testing
21
22. What goes into a website?
Research Design Content Technical Marketing Measurement
Site Analysis Brand Text Specs SEO Traffic
Usability Audience Images Operating PPC Leads
Systems
Security Message Videos Platforms Social Media Conversions
Marketing Layout Graphics CMS Content Interactions
Competitive Architecture Flash 3rd Party Int. Email Sources
Testing
22
23. Research
• What features/functionality are important?
• Internal
– Navigation Structure
– Product/Service info
– Content
– Technical Info
• Customers
– Content
– Recent News
– Navigation Structure
– Site Search
23
24. Research
• What features/functionality are important?
• Internal
– Navigation Structure
– Product/Service info
– Content
– Technical Info
• Customers
– Content
– Recent News
– Navigation Structure
– Site Search
24
33. How do you keep that content fresh?
• RSS Feed
• Blog
• Press Releases
• Newsletters
• Events
33
34. Types of Blog Posts
• Instructional • Rants
• Informational • Inspirational
• Reviews • Research
• Lists • Collation
• Interviews • Prediction/Review
• Case Studies • Critique
• Profiles • Debate
• Link Posts • Hypothetical
• Problem Posts • Polls
34
35. Plan your content...
• Come up with an editorial calendar
• A blog calendar
• A social media calendar
• Be ready to capitalize on news and trends
35
41. Summary
• Get involved in as many aspects of a web project as
possible
• Make sure you are considering the “Zero Moment”
when you are d
h developing content
l i t t
• Take advantage of opportunities using your existing
infrastructure
i f t t
• Use analytics to see where people are coming from
and what they are looking at on your website
website.
41