This document outlines Nicholas Renzi's work developing branding and marketing initiatives for MOPAC's Kitchen Grease Recycling Business including creating an interactive website that increased sales to capacity and won several awards. It also details his product development of Steakhouse Classic, their first brand which featured higher margins and sales of $20K per week, winning an award. Further, it lists additional products developed and launched including Buffalo Balls, Meal-Pop Pushups, and beef brands. Finally, it mentions his work developing websites, securing media coverage through articles and press releases, and creating a quarterly newsletter for CEI Group with a circulation of 20,000.

1. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Greaseland
Branding/Strategic Marketing Initiative for
MOPAC’s Kitchen Grease Recycling Business
Interactive Web
Site
High-touch
marketing cam-
paign to build
top-of-mind
presence
Increased sales
to capacity
Awards
PA Chamber of
Business and
Industry’s
Delta Award
Web Marketing
Association’s
Best of Indus-
try Web Award
Intl. Assoc. of
Web Masters
and Designers’
Golden Web
Award

2. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Steakhouse Classic
Product Development,
Design and Launch
MOPAC’s first
brand and first
face with con-
sumers
Steakhouse
Classic featured
an 18% margin
compared to
3% on other
products
Sales topped at
$20K per week
Won Pathmark’s
Turtle Award for
creative market-
ing excellence

3. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Brand Development
Additional Product Development,
Design and Launch
Buffalo Balls —
the beef alter-
native to Buf-
falo wings.
Mosner Natural
Veal
Meal-Pop
Pushups
Power Brand
Nutritional Sup-
plements

4. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Brand Development
Additional Product Development,
Design and Launch
MOPAC Natural
Beef
Wiley Willie’s
Buffalo Style
Meatballs
Tender Tradition
All Natural
Signature Beef

5. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Web Strategy
Interactive Web
sites designed to
build brand
awareness, in-
crease sales and
cultivate customer
loyalty.

6. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Media and
Public Relations
Published feature
articles in
magazines, trade
journals and
newspapers.
Press Releases
Press conference
management

7. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT
S E L L E RS V IL L E , P A 1 8 9 6 0
267-354-1648
Newsletters
DriverCare
Quarterly de-
veloped for the
CEI Group.
Circulation:
20,000