Dni Retail Design Broc

RETAIL DESIGN

DNI Retail Design is a full service at retail
marketing company, providing innovative Point of
Purchase solutions for a wide variety of clients.
Our design and manufacturing capabilities are the
key to your retail success.

In-store Market
Ÿ
Research
Design
Ÿ
Engineering
Ÿ
Prototyping
Ÿ
Manufacturing
Ÿ
Distribution
Ÿ
Warehousing
Ÿ
We Put It All Together!
On-line
Ÿ
Management
3890 Commerce Dr. St. Charles, IL 60174
Services
800-886-6883 FAX 630-587-4941

Visit Our Website! www.dniretaildesign.com

Outdoor Digital Signage

Located on the northern edge of Chicago's Millennium Park, the Harris theater is one of the cities premier
performance centers. Signage for the Harris is extremely important as the theater is located underground with
only an above ground entrance. The climate controlled digital signs blanket the entrance providing identification
and a billboard of current and up and coming events. Dual 57 inch LCD screens are mounted vertically and
encased in a brushed stainless steel frame and stand which is anchored into the sidewalk and building. Overall
the signs are 43 inches wide and nine and one half feet tall. The top of each sign has back lit laser cut, push thru
acrylic letters identifying the Harris Theater. By going with a climate controlled digital format rather than the
traditional static billboard used by theaters for hundreds of years, the Harris can create exciting visual
experiences to capture the eyes of the passing street traffic.

200 Units
Produced

Design Concept

RETAIL DESIGN
www.dniretaildesign.com
800-886-6883 FAX 630-587-4941

Indirect Floorstand

We won the competition because we listened to the client. AT&T needed a versatile
display that could fit a wide variety of retail situations. Our design met all of their
conditions.The display could be used free standing, with or without a cabinet, on a
counter, or even hung on slatwall.

This display won both the POPAI Bronze Award and Design Of The Times Silver Award.

10000 Units
Produced

Award Winning Design

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

3G Gold Floorstand

AT&T was looking for a display for the kick off of their mLife Promotion and introduce the
new 3G technology.
Through the use of color oval shapes and brushed aluminum we were able to design a
display that attracted the consumer's eye, as well as provided a platform to sell the 3G
phones under the mLife umbrella.

2000 Units
Produced

Design Concept

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

3G Platinum Floorstand

Most cellular phone displays use slatwall or a stand alone base with a graphic backwall. Our
design eliminated the slatwall and backwall approach. To achieve quot;a new technology lookquot; we
used a combination of materials and colors, with a variety of shapes on several levels.
We broke the mold, creating a visually exciting display with an open feeling to attract the
wireless customer.
This display was one of three winners of the People's Choice Awards at the POP Show in
Chicago.

1500 Units
Produced

Design Concept

People’s
Choice
Award


RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Indirect Floorstand

The color and design of this display captures the uniqueness of the Cricket brand. The
display presents the product and services in a clear and complete manner, acting as a
silent sales person in the absence of a sales associate.

4000 Units
Produced

Design Concept

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Modular Store

Our Cricket relationship began in 2001 with an order for $20,000.00 in acrylic counter
displays. Within two years this built to $2,000,000.00 annually including 5,000 displays
as well as the design, production, and installation of 175 Retail stores to date.

Design Concept

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Modular Store

In 1998 we did design concepts for AT&T Wireless. An order resulted from these concepts
for a total of $50,000. The success of the first order led to a relationship that within three
years translated into orders worth over $6.000,000.00 annually including over 20,000 Point
of Purchase Displays.

During that period we produced 90% of their in-store marketing, including the production and
installation of their Wireless dealer stores.

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Vacuum Formed Bottle

Three bottles with different color schemes were produced to promote different flavors of
Absolut Vodka.
The vacuum formed bottles were three feet in height and screened in four color process
using distorted art.

1500 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Triad Shock Meter
®

Wilson needed to display it's new million dollar tennis racquet and also prove to the customer
that it was superior in shock level and comfort over the competition. Working with Wilson
we developed a display that could immediately compare and visually show the difference
between any racquet in the store and the Wilson Triad. With this display the Triad broke all
sales records for a new racquet introduction.

The Wilson Triad display was awarded a Gold POPAI OMA for technical achievement.

650 Units
Produced


RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Scorcher Promotion

At first glance this would seem to be a normal die cut with graphics and copy to support the
Scorcher promotion. What sets this display apart is the fan. With the use of a wire form and
tag stock we created an old fashioned fan with moving blades. The motor was hidden in the
base of the fan. We produced a unique tag stock and foam core ceiling fan for this promotion.
The fan blades were made out of foam core in the shape of the Absolut bottle. The housing
was die cut out of tag stock, engineered to hang from the ceiling and hide the fan motor. The
pull cord dangler held an embossed foil medallion.

2000 Units
Produced

500 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Floorstand / Counter Display

The clients goal was to imprint a strong brand presence in the kitchen and bath designers
studios. A space age metallic look was used to achieve this goal. The design was
targeted to appeal to today's affluent customer and at the same time reinforce the
Everpure brand.

130 Units
Produced

Design Concept

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Information Kiosk

United Airlines came to us with a request for a multi-purpose kiosk that could be shipped
in small cargo holds. We designed and produced a slatwall unit that could knock down to
a UPS-sized carton and be assembled without the use of any tools. This is an extremely
versatile unit that can be adapted to display almost any product or service.

250 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Vacuum Glorifier

The display has a bold header and a small footprint so that it can be placed in crowded
retail environments and not get lost. The slatwall background allows the retailer an
additional area for merchandising. The design of the display compliments and promotes
the unique design of the vacuum and how it finds imbedded dirt that other vacuums miss.

250 Units
Produced

Design Concept

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Oxygen Vacuum Glorifier

The display was designed to compliment and focus attention on the award winning
Oxygen vacuum and to show the industry and the consumer that the vacuum of the future
can be purchased today.

500 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

3D Peepshow

How do you get a message across to the consumer about the quality of your beer. You
give them a peepshow, exposing your beer titled quot;See The Naked Ladyquot;. By peering
through the stereopticon viewer and rotating a wheel behind the viewer, consumers could
follow the story of Rolling Rocks brewing process. Finally the last frame showed a white
horse named quot;Naked Ladyquot;.

15000 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Red Stripe Hut

How do you stop the quot;One Case Syndromequot;? Surveys showed the consumers bought one case of
Red Stripe immediately following their Jamaica vacation and then went back to their regular beer. A
display was needed that would remind the consumer of that wonderful vacation and to continue to
buy Red Stripe. The grass shack was an immediate success, it did the job and established a brand
presence in the marketplace. With this display Red Stripe had the greatest sales bump in their
history. We continued to produce the grass shack for over three years.

This display won a POPAI Gold Outstanding Merchandising Award.

4000 Units
Produced

Award
Winning
Design

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Boomerang / Vendor Fixture

We were asked to develop a phone display that was tailored to students in college towns.
We engineered and produced a display that promotes specific phone packages along
with strong brand identification. The phones are easily accessible to the students along
with a map of the service area. One glance tells the student all they need to know to
purchase the service.

500 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Lightboxes
RETAIL DESIGN

Light boxes are an excellent vehicle to promote your product. We researched the
purchase of light boxes for several of our clients and found that we could produce a better
unit at lower costs than what was available in the marketplace. Our engineering and
production team has designed a light box that has an easy to change graphic panel, is
light weight, with good illumination at a reasonable price.

Over
10000 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Gallo Gun Demonstrator
Swoooooosh… and your drain and burner lines are free and clear. Diversitech asked us
to design a display to demonstrate their new Wagner Gallo Gun CO2 drain cleaning gun.
We developed a small counter top display which dispensed literature and showed
potential customers how a small pocket sized device could do the same job as the
standard heavy air and nitrogen tanks used by the industry. With our display the
technician can load the gun with a CO2 cartridge and actually use it on a piece of PVC
drain pipe.

500 Units
Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Product Glorifier

In today's marketplace “One size fits all” no longer applies. The challenge for DNI was to
engineer a display that could be modified to meet the individual display requirements of
Office Max, Office Depot and Staples. We have to admit it was challenging but our
engineering and design departments came up with a set of solutions that met the
requirements of all three retailers. The displays are in stores and presenting the
CardScan message and brand successfully to the consumer.

Over 1000 Units
Of Each Produced

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

RoboGrip II Pallet Display
Grip, turn, twist, torque, pull, release. How do you demonstrate a wrench that is
automatically adjustable and has more torque then any wrench on the market. The Rigid
Tool Company asked us to design and produce a display that would demonstrate all of
the qualities of their wrench. The display was exclusively for Home Depot, so we had to
combine their specifications with Rigid Tool's marketing needs. The assorted fittings and
custom fabricated metal components on the display allowed the consumer to test the
adjustability of pliers before buying.

2000 Units
Under $250

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Portable Tax Kiosk
For tax season, Payday Loan Stores asked us to design and produce a portable office for
their currency exchanges. The office needed to be easily set up , provide security and
give the customer a sense of privacy. We designed a modular unit that unfolds from a 17quot;
x 57quot; x 50quot; size to form an 8' x 3' office. We built in secure storage areas along with
shelves for manuals and brochures. Smoked acrylic panels provide privacy as well as the
ability to brand the office. When the tax season is over the Exchange simply folds the unit
back up and rolls it into the back room until the following year.

100 Units
Produced

Closed Kiosk For Shipping And Storage

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

AWARD WINNING DESIGN

POPAI Gold , Silver and Bronze Outstanding Merchandising Awards
POPAI Gold Technical Acheivement Award
Design Of The Times Awards
Peoples Choice Awards

®

RETAIL DESIGN
800-886-6883 FAX 630-587-4941

Dni Retail Design Broc

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