The document discusses trends among China's "Rare Generation", those born in the 1990s. It describes their optimistic and modern attitude, as well as trends in their fashion, music, television and cultural influences. Key trends discussed include pop punk, Gothic Lolita, beach styles, styles fusing traditional and modern elements, toy-inspired fashion, childish styles, royal-inspired fashion, and cosplay. The document also profiles some designers and styles in sneaker culture popular among this generation.