Facebook advertising can help grow your business. Traditional print and outdoor ads are becoming less effective as the next generation wants information now via digital platforms like Facebook. Setting up targeted Facebook ad campaigns and becoming familiar with creating different ad types can help you get the best results from your advertising dollars.

1. Grow Your Business with
Facebook Advertising
The next generation is here and they want what you have NOW!
Why spend your hard earned dollars on ads in the paper, printed
flyers and billboards when they just aren’t working. It’s time to
change and adapt to get the best results possible. Are you ready?
interpreted by Luke Wade

2. ● Where are you running paid ads
○ 14 / 100% FB
○ 9 / 65% IG
○ 2 / 15% Linked In
○ 1 / 7% Twitter
○ 0% Snapchat and Youtube
● How familiar with creating ads
○ FB - Over half was moderately familiar
○ IG - Less half was moderately familiar
○ SC, TW, LI, YT - Majority wasn't familiar at all
● FB/IG which campaign do you use most?
○ 9 / 65% Conversions
○ 8 / 58% Brand Awareness
○ 6 / 43% Awareness - Reach
○ 3 / 22% None, just boosting
Survey from the Sports and Social Industry
● Type of Ads most used
○ 9 / 65% Boosted Posts
○ 8 / 57% Single Image ads
○ 4 / 29% Video Ads
○ 3 / 21% Carousel Ads
○ 3 / 21% Event Reponse Ads
● Pixel on your website
○ 6 / 43% yes
○ 4 / 29% no
○ 4 / 29% not sure
● Tracking Conversions
○ 7 / 54% Yes
○ 4 / 30% No
○ 2 / 16% Not Sure
● Results

3. Changing Your Mindset
● Ads are no longer optional
● Use fun, bright, quality photos for ads
● Write fun, informational content
● Filter/Segment your audiences
● Test. Test. Test. Test. Test. Test.

4. Facebook: Likes, Boosting and Business Manager
● Don’t pay for likes
● Boosting is ok but Campaigns are better
● Difference between Boosting and Campaigns
● Business/Ads Manager and Power Editor

5. Facebook: Likes, Boosting and Business Manager

6. Facebook: Likes, Boosting and Business Manager

7. Facebook: Events, Audiences and the Pixel
● Boosting an event (Manager or Sharing 1st)
○ Add Audiences after boosting
● Audiences
○ Customer Lists, Lookalikes, Web Traffic
● Pixel and Pixel Events
○ Different pixels per goal

8. Facebook Ad Hierarchy
● Campaign - Your Goal? (Traffic, Conversions, Leads, etc)
○ Recommend setting a Spending Limit
● Ad Sets
○ Name ad sets so you know what they are
● Ad
○ 1 ad per set
○ Test different content, headlines, buttons, etc

9. Ads Hierarchy

10. Facebook Ads Manager

11. Facebook Ad Metrics
● Frequency and Relevance
● Daily Budget - keep low, increase over time from $1 to $5
● Video Views
○ Use Video Engagement or create custom columns
○ Cost Per View - $0.01 to $0.003
○ Watched 50% or more to watched 75% or more
● Clicks to Website
○ Cost Per Click - $0.45 to $0.15
● Conversions
○ Cost Per Conversion - $2 to $20

12. Where to Start
● Setup your facebook pixel
● Create your audiences
○ Custom, Lookalike, Web Traffic
● Run some ads based on your goals
○ Traffic, Conversion, Messenger, Video
○ AB Testing, Relevance, Frequency

13. Facebook Pixel

14. Facebook Campaign Funneling/Warming Up
● Video Views
○ Entire goal is to get people to watch the video
● Clicks to Website
○ Anyone who watches 50% or more of the video ad above
○ Wait until your audience is over 1,000 or it’ll cost you big
● Conversions
○ Anyone who clicks thru to the website via the add above
○ Wait until your audience is over 1,000 or it’ll cost you big

15. Campaign Funnel

16. Facebook Messenger, Chat Bots and Groups
● Messenger Ads
● Manychat - https://www.facebook.com/groups/manychat/
○ Sequences
○ Blasts
○ Great bots to look at as examples
■ Niki.ai, HealthTap, Poncho, CNN
● Groups
○ Segment per sport and event

17. Bot Sequence

18. Bot Sequence