2. Background Information
• What is the background situation you
are addressing?
• Teenagers in particular lose their money
quite easily so having a bank app will
make it easier for them to withdraw
money when needed and it will be easy
to access for the person who is in need
of the money.
3. Problem
• They lose their money easily and
having a virtual way of withdrawing
money is so much easier than
carrying money around.
4. Would you find a finance app useful?
• We are looking to see if our target
audience people from the age 13-18
would find a finance app helpful and
if they could use daily.
5. Key insight statements
• We asked if our target audience gets pocket
money or just money in general we got some
really good results.
• We’ve experienced losing our money many
times before and we know other people who
have so it will benefit them.
6. Mini Elevator Pitch
Our team is developing a mobile app
called BANKZIT to help young people
aged 13- 18 avoid wasting money by
careless spending of pocket money.
Our app will help manage money and
help youngsters of today be more
aware of financial wastage.
7. User Profiles
• Majority of the people who
answered our survey said that they
would find a finance app useful.
8. Competitors or alternative solutions
that already exist in the market
• Banks apps are very limited and
there are not many on the market.
• So we feel that our app idea is very
unique.
9. Flow of app
‘I’m always losing my money as a
student and I never save up for what I
want.’ Student.
11. [Feasibility]
[Data, content, technical]
Data Feasibility
• Personal Budget information.
Technical Feasibility
• It will need to have some sort of
barcode to scan. So it needs technical. It
can be developed in less than 3 months
easily.
12. Marketing Strategy
• Using normal school students can
make the app idea more relatable to
our target audience.
