UTEC GESTION Unit 4 topic 3

1. STEPS TO OPEN A COMPANY

2. Cities examples
of growth
due to the boom of
the Tourism Industry

3. Copacabana 1930

4. Copacabana 2018

10. More than 1,200 mega tourist and industrial companies

11. http://www.ipyme.org/es-ES/creaciondelaempresa/Paginas/Creaciondelaempresa.aspx

12. Every business project is developed around an idea, which arises as a result of
the detection of a business opportunity. The emergence of the idea to create
a company varies depending on the circumstances of each person / people.
There are many factors that can lead a person to lean towards a specific
business. In general, the factors that determine
the choice of the idea are:
Initial Idea

13. • Repetition of other people's experiences: it is the reflex effect of new
business, which occurs frequently in times of expansion of the economy.
• New business opportunities in markets that are under-supplied, newly
created or with a high percentage of growth
• Technical knowledge about specific markets, sectors or businesses.
• The experience of the future entrepreneur, who has been a worker or
manager of another business and who intends to become independent.
• When you have an innovative product that is estimated to generate
market.
• When it comes to business or activities of little complexity that allow
anyone to establish themselves on such activity.

14. Small, medium and large companies
Companies are hierarchical and structured organizations of human beings,
orchestrated around the pursuit of an end or a task that usually translates into
economic or material rewards for all members of it. They are the most
predominant form of employment in the contemporary world.
According to the number of employees you have and the volume of operations
you execute, companies will be classified as small (sometimes even micro),
medium and large. Although the scales of this distinction may vary, it is often
spoken of:
Small companies. They usually have less than 20 or 30 employees (micro
companies tend to target less than ten). Together with medians they are the most
numerous type of company that exists.
Medium companies. Its range varies between 20 and some figure close to two
hundred employees.
Large companies They exceed two hundred employees. The gigantic
multinationals can even hold thousands or millions of employees throughout the
world.

15. Startups
• startup company ("startup"): A company, partnership, or temporary
organization designed to search for a repeatable and scalable business
model.
– became very popular during dot-com bubble
– often a company poised for rapid growth
• must be able to reach many people, and make money from them
– a new/small company != a startup, ... but most are
– often based on technology
• low cost to enter market
• easy to reach many people
• high risk, high reward
– ... Could you make a startup??

16. Your idea
• Are you sure your idea is even any good?
– Many successful ideas are "disruptive" to an existing
market, or create a new market that was not seen before
• example: Tivo disrupts TV market / creates DVR market
• example: Facebook, Twitter disrupt online social networking
• example: FourSquare creates location-based "check in" ad market
– You may need to do market research to validate your idea.
• assess / develop business ideas and concepts (what is it?)
• assess revenue potential (can it make money?)
• identify potential for growth (what is the future of the idea?)

17. Do you own it?
• You might not "own" your idea if:
– the idea came from a course or project
– you built it in a group (group may collectively own it)
– it uses any university resources (servers, libraries, etc.)
– it uses any university intellectual property

19. NAME
Identify what name you will give your company, make sure
there is no other name with that name, and define the main
activity to which the company will be dedicated.
PARTNERS
At least two partners are required to present their Unique
Identity Document (DUI), foreigners, their residence card or
passport; in addition to the Tax Identification Number, for
each of the partners.
CAPITAL
Present a minimum share capital of US $ 2 thousand.

20. DIRECTIVE
Define who will be the legal representative and form the board of directors of the
company.
REGISTRY
Find a lawyer to prepare the deed of incorporation of the company, which must be
registered in the Registry of Commerce.
STATUTES
a document must be prepared that contains the bylaws of the company, where
the rights and obligations of its partners and the company are defined, which must
be presented in the Commercial Registry. But if you want to avoid doing all these
procedures, get a good lawyer to help you perform these procedures

21. Obtaining the
Tax
Identification
Number and
Value Added
Tax.
Registration in
the
municipality
where the
company is
incorporated
Registration in
the
Department of
Statistics and
Censuses
Inscripción en
el Registro de
Comercio.

23. Social security
Pensions

24. It is necessary to establish the accounting system of the
company, which must be authorized by a public accountant
duly registered with the Accounting Council of El Salvador.

25. https://tramites.gob.sv/procedure/230/690/step/3190?l=es

27. CREATION OF THE
INSTITUTIONAL IDEAL

28. VISION
The Vision denominated as the DREAM of the company, is a statement
of aspiration of the company in the medium or long term, it is the future
image of how we want the company to be later on.
Its purpose is to be the engine and the guide of the organization to be
able to reach the desired state.
Frequently asked questions to elaborate the Vision:
What is the desired image of our business?
How will we be in the future?
What will we do in the future?
What activities will we develop in the future?

29. MISSION
Mission:
Considered by Philip Kotler and Gary Armstrong (Marketing, 2004) as
"an important element of strategic planning"
The Mission Describe the role that the organization currently plays in
achieving its vision, is the company's reason for being.
Frequently asked questions to elaborate the Mission:
About us?
What are we looking for?
What do we do?
Where do we do it?
Why do we do it?
Who do we work for?

33. BUSINESS VALUES
"Value and creation of value are not
equivalent concepts. A company can
present a high value compared to other
companies in the sector or regarding their
book values ​​and, however, be destroying
said value and vice versa "

36. BUSINESS GOALS:
Business goals are part of a larger process that
starts with the vision and mission of your company
and ends with specific goals, objectives, and action
plans that help you move your business forward.
Business goals should be SMART (specific,
measurable, attainable, realistic, and time-bound).
dos.

38. LOGO CREATION

39. A logo is a set of symbols, shapes, colors and letters that are
associated with a brand or company and reflects (or should) the
corporate identity of the company. The logo of a company is
present in each of the communication actions with its clients,
during the process of branding or recognition of the brand.
An appropriate logo must have the same force and always cause
the same effect on the consumer, regardless of the means used to
disseminate it. It does not matter if you see it in an advertising spot
or in an element of marchandising, the logo represents the brand
and the consumer must recognize it as such.

40. Thus, a logo must be:
1. Memorable. The client should be able to remember the logo after having
seen it, and should be able to remember the company it represents. It helps
that you have some detail that makes it special, that draws attention.
2. Relevant. The logo must be able to represent your company, and be in
some specific way for it. Although it is possible to have a completely abstract
logo, it is much better if you express something important.
3. Unique. Your logo must be reasonably different from any other in your
neighborhood and market. The logo serves to identify you, not to confuse
you.
4. Simple. The market is full of logos, some simpler, others more
complicated. They are the first, however, the most likely to be remembered
by the consumer

41. Thus, a logo must be:
5. Original. While there are fashions that tilt the designs in certain ways, it is
advisable to have a completely different logo in the style of other brands, as it
will not help you differentiate yourself from the competition. An original logo
design will help to provide the company with a novel and attractive commercial
image.
6. Consistent A good logo design should be consistent with the rest of the
company's image. Keeping a uniform color palette and a specific aesthetic will
contribute to the success of your applications.

44. SLOGAN
• Original y conciso
Usa metáforas, imágenes, rimas, ritmos y otros elementos para crear un slogan
difícil de olvidar.
Un buen recurso son los juegos de palabras. También puedes valerte de frases
populares y darles un giro, para adecuarlas a tu producto.
• Hacer que la marca rime con el eslogan
Es una técnica que ha tenido mucho éxito, se le denomina rima de “marca
incorporada”, y consiste en que la marca del producto rima con la frase.

45. SLOGAN
• La marca como concepto implícito
En este caso el eslogan va “sin marca incorporada” y está implícito en la marca.
Un buen ejemplo es: Desayuno de campeones (Corn Flakes de Kellog's)
• Resumir qué hace la marca
“Si es Bayer, es bueno” es un eslogan que representa exactamente qué hace la
marca e incluso describe el beneficio objetivo que se promete.

48. Organization charts
 Organizational charts (or hierarchy charts) are the graphical
representation of an organization’s structure. Its purpose is to
illustrate the reporting relationships and chains of command within
the organization. Employee names and titles and/or job positions are
generally depicted in boxes or circles with lines linking them to
other employees and departments. By looking at the company
organizational chart, people can gain a quick understanding of how
the organization is designed, its number of levels, and where each
employee fits into the organization.

49. 1) Hierarchical Structure
The hierarchical model is the most popular organizational chart type. There are a few
models that are derived from this model.
In a hierarchical organization structure, employees are grouped with every employee
having one clear supervisor. The grouping is done based on a few factors, hence many
models derived from this. Below are few of those factors
Function – employees are grouped according to the function they provide. The below
image shows a functional org chart with finance, technical, HR and admin groups.
Geography – employees are grouped based on their region. For example in USA
employees might be grouped according to the state. If it’s a global company the
grouping could be done according to countries.
Product – If a company is producing multiple products or offering different services it
can be grouped according to the product or service.

51. Matrix Structure
In a Matrix organizational structure, the reporting relationships are set up as a grid, or
matrix, rather than in the traditional hierarchy. It is a type of organizational management
in which people with similar skills are pooled for work assignments, resulting in more than
one manager to report to (sometimes referred to as solid line and dotted line reports, in
reference to traditional business organization charts).
For example, all engineers may be in one engineering department and report to an
engineering manager. But these same engineers may be assigned to different projects and
might be reporting to those project managers as well. Therefore some engineers might
have to work with multiple managers in their job role.

53. Horizontal/Flat Structure
This is an organizational chart type mostly adopted by small companies and start-
ups in their early stage. It’s almost impossible to use this model for larger
companies with many projects and employees.
The most important thing about this structure is that many levels of middle
management are eliminated. This enables employees to make decisions quickly
and independently. Thus a well-trained workforce can be more productive by
directly getting involved in the decision-making process.
This works well for small companies because work and effort in a small company
are relatively transparent. This does not mean that employees don’t have
superiors and people to report. Just that decision making power is shared and
employees are held accountable for their decisions.

55. Network Structure
Network organizational structure helps visualize both internal and external relationships
between managers and top-level management. They are not only less hierarchical but
are also more decentralized and more flexible than other structures.
The idea behind the network structure is based on social networks. Its structure relies
on open communication and reliable partners; both internal and external. The network
structure is viewed as agiler than other structures because it has few tires, more control
and bottom flow of decision making.
Using a Network organizational structure is sometimes a disadvantage because of its
complexity. The below example of network org chart shows the rapid communication
between entities.