The document discusses how companies are now focusing more on common sense and openness rather than competitive thinking. It argues that companies should be transparent about what they do, where they operate, why they exist, and how they function. By being openly honest about their operations, companies can build trust and loyalty with consumers. When companies show their humanity rather than just their corporate interests, it makes it easier to form beneficial relationships with customers based on truth and open communication.

1. 95 Thesis (64-70) Slides owned by Riela Isabel T. Antonio

2. It is common sense that is being instilled in the values of corporations nowadays compared to the highly competitive thinking they have a few years back and this is why this generation is the best time to stop for a while and just open up to the people.

3. It is the best time to share what really the companies do, where they do it, why they do it, and how they do it. it is the best time for companies to stand in front of the demanding crowd they call consumers and speak of what they are, what they truly are.

4. Like I said, it won’t really make things better for the companies but it sure will pull the markets’ attention and loyalty once their “corporate” honestly is out there in the open.

5. There is nothing more well appreciated by the many than honesty and vulnerability because that my friend, is the start of a new relationship that in both companies’ and markets’ side are beneficial and essential if they really want things to work out and products to be sold.

6. Once they become more like human beings, they will learn that it is not that hard to actually build a relationship between a company and its markets because it is all about truth and the reality of voice.

7. Our voice is a tool we use to express ourselves as human beings and workers being human beings as well, they already have the idea on how to use it and on how to deal with it once the customer is not satisfied.