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95 Theses Thesis 36, Thesis 37, Thesis 38, Thesis 39, Thesis 40, Thesis 41, Thesis 42
Companies must ask themselves where their corporate cultures end. ,[object Object],[object Object],[object Object],[object Object]
If their cultures end before the community begins, they will have no market. ,[object Object],[object Object],[object Object]
Human communities are based on discourse—on human speech about human concerns. ,[object Object],[object Object],[object Object]
The community of discourse  is  the market. ,[object Object],[object Object],[object Object]
Companies that do not belong to a community of discourse will die. ,[object Object],[object Object],[object Object]
Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce. ,[object Object],[object Object],[object Object]
As with networked markets, people are also talking to each other directly  inside  the company—and not just about rules and regulations, boardroom directives, bottom lines. ,[object Object],[object Object],[object Object]

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  • 1. 95 Theses Thesis 36, Thesis 37, Thesis 38, Thesis 39, Thesis 40, Thesis 41, Thesis 42
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