95 Thesis 23 30
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Companies should carefully research customer wants and needs before developing new products. Determining market demand is difficult and requires meaningful interaction with customers, not just superficial research. Companies often make assumptions without real facts and focus more on promotion than building trust and understanding with customers. An honest, humble approach where companies learn from customers will enable stronger relationships and identify opportunities for growth.
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95 Thesis 23 30
- 1. 95 Thesis (23-30) Slides owned by Riela Isabel T. Antonio
- 2. Prior to any production of a new innovative product for the market, the companies should think about what the market really wants, what the market wants them to produce for consumption. It may not sound hard but if you try and analyze it, it is way harder than you think.
- 3. It does involve intense research, information gathering, and brainstorming; however, some companies still do it the wrong way. They research, gather information, and brainstorm with very minimum interaction with their markets.
- 4. Because most companies assume that they are in a certain position already without the real facts aiding them for support. Boasting is not what we need and definitely not what we asked for companies to do, they should try to be as humane as possible, as humble as possible, as honest as possible, and as approachable as possible because that will make them one of us.
- 5. Markets will learn love them and be able to share facts with them, converse with them, enabling more possibilities among company customer relationships. This relationship will become the foundation for something huge.
- 6. They expect public relations really get to us and make us want to buy their product. It is because they are “relating” but they are “spying” on us. Approaching our own business and trying to know what we are, who we are, where we are is never relating, it is a mere undercover work.
- 7. It all boils down to HOW they should relate to their markets because they kept on doing it the wrong way, or their public relations officers are messing up their own jobs.