Corporate culture has become an important part of company identity over time. However, some companies pursue the idea of culture primarily for marketing purposes rather than genuinely engaging with customers and employees. True cooperation requires open communication between companies and the people in their markets or communities. When companies forget this and try to manipulate pride or force purchases, they often fail to earn long-term loyalty. To establish a genuine culture, companies must understand and address the real needs of human customers through natural dialogue. If companies make this approach, trust and loyalty from markets will develop over time.

1. 95 Thesis (36-42) Slides owned by Riela Isabel T. Antonio

2. Companies have corporate cultures and with time, it became a mark for a true company to be one. It is not something markets can be proud of but surprisingly, companies still pursue the idea of having to remain in the industry.

3. It involves cooperation from both sides but that will never be achieved once one thinks it’s too big to talk to the people. It is all about communication the corporations tend to forget considering they hired people to do such work themselves.

4. With this corporate culture, they try people with their pride and often fail or merely make people buy their products, not become loyal to the company. It is tough to achieve this but it is not impossible, especially now, now that people are too open for communication, to prepare for what’s out there.

5. Market wants a real non-robotic company that is established for their needs, not the company’s, which is why the market, as human beings, waits for the companies to approach them, talk to them in a very natural way in order for them to truly understand each other. Sooner or later, the trust of the market will be gained and the company will have their markets loyalty.

6. Community and markets, for me that is, are both the same. I think of the two terms synonymous to each whenever it is being used. I guess the only difference of both is the scope of their definition.

7. Markets are specific compared to community which literally covers the majority when it comes to its definition. It describes anything within a specific area in a geographical area which is composed of people, human beings, which are you recall, the same thing that compose a market, human beings.