Companies are often overly paranoid about potential threats, which causes them to create excessive protections that block communication with their markets. This paranoid behavior is characterized by irrational anxiety and fear. Historically, paranoia was used to describe any delusional state. When companies are purely driven by paranoia, they see their escape reactions as brave or smart moves, but people now want active engagement from companies rather than just running away from problems. As consumers, people want companies to listen to them and have conversations to understand customer wants and provide feedback.

1. 95 Thesis (57-63) Slides owned by Riela Isabel T. Antonio

2. Companies are always afraid of what might happen to them soon which is why they surround themselves with too much protection that even create blockage for their markets to actually communicate to them and making them more smart only means one thing – paranoia.

3. Paranoia is a disturbed thought process characterized by excessive anxiety or fear, often to the point of irrationality and delusion. Paranoid thinking typically includes persecutory beliefs concerning a perceived threat towards you.

4. Historically, this characterization was used to describe any delusional state. Sometimes in common usage, the term paranoia is misused to describe a phobia.

5. As their instant reaction to something inevitable to happen, smart or at least they think so, companies purely gorged by paranoia explains their actions as something brave or rather the smartest action they might commit to which is escaping.

6. People now don’t just stand there and wait, they want something to happen and I don’t think anything will happen if companies will just run away and forever leave where they should start building anyway.

7. As human beings who compose the market, we want the companies to listen to us and converse in order for us to let them know what we want to let them say what they think about it