This document discusses the importance of companies communicating directly with their customers and markets. It argues that companies need to come down from their "ivory towers" and talk to people to build good relationships. If companies do not communicate directly and openly with their markets, they risk missing opportunities and losing customers' trust. The document also states that companies should not be afraid of their markets and should be willing to admit mistakes in order to maintain honest relationships.
This document contains a 15-point reaction paper on the 95 Theses and Cluetrain Manifesto documents. Some key points made in the reaction paper include:
1) Markets consist of conversations between human beings, not just demographic groups. Through the internet, conversations that weren't previously possible can now occur.
2) Hyperlinks on the internet subvert traditional hierarchies by allowing users to freely access information in any order.
3) As markets become more interconnected online through conversations, new forms of social organization and knowledge exchange are emerging, making markets smarter and participants more informed.
The document is a book review and compilation of 95 theses and book review about The Cluetrain Manifesto from a Vertical Market Solutions for Retail Reader course. It includes sections on the book's preface, acknowledgements, and reviews of the first two chapters. The first chapter review discusses the concept of "Internet Apocalypso" and how the internet grew independently of traditional business. The second chapter review explains that the longing for the web stems from the promise of returning individual voice lost in managed work environments.
Own your life_45_second_presentation_that_will_change_your_life_4_chaptersWaidhira Bashir
This document provides an overview and introduction to multi-level marketing (MLM). It defines MLM as a system for compensating those who help move products from manufacturers to consumers through multiple levels or generations. The key aspects of MLM outlined are that it allows individuals to run their own businesses selling wholesale products to friends and family for a retail profit, while also sponsoring others to do the same, thereby building a network. Success in MLM comes more from building a large organization over time through sponsoring and teaching others, rather than solely through retail sales. The document aims to distinguish MLM from illegal pyramid schemes by emphasizing that for MLM to be legitimate, actual products must be moving through the network.
This document discusses keys to relationship selling, including techniques like professionalism, empathy, kindness, phone etiquette, email etiquette, and strong sales presentations. The main points made are:
1) Relationship selling is about building friendships and listening to customer needs, showing interest beyond transactions through empathy, which can make the difference between being a vendor and a valuable resource.
2) Kindness towards coworkers is important, as their support is needed for success, and customers will appreciate a company where employees feel valued.
3) Phone etiquette like smiling, using the caller's name, and asking about their day helps create a positive interaction and leads to more business.
4) Emails should focus
This weekly newsletter provides real estate market updates and information to over 100,000 registered members. It covers the current market situation and trends in foreign investment in Vietnam real estate. It also includes listings of real estate agents and company websites operating in Vietnam.
This document provides a summary of Nathan Smith's upcoming presentation on the future of HTML, CSS, and JavaScript. It begins with a brief history of each technology, including that HTML was created by Tim Berners-Lee in 1989 to share research documents, JavaScript was created by Brandon Eich in 10 days for Netscape Navigator, and CSS was proposed by Håkon Wium Lie in 1994 to allow styling of HTML pages. It then discusses the standardization processes and "Browser Wars" between Netscape and Internet Explorer in the late 1990s before setting up Nathan's talk on what may come next for these core web technologies.
This is the presentation I gave to the Seminar in Information and Library Work at Suranaree University of Technology on September 27, 2011. It's explained that what, why and how we can use an information and communication technology to develop digital archives system.
This document contains a 15-point reaction paper on the 95 Theses and Cluetrain Manifesto documents. Some key points made in the reaction paper include:
1) Markets consist of conversations between human beings, not just demographic groups. Through the internet, conversations that weren't previously possible can now occur.
2) Hyperlinks on the internet subvert traditional hierarchies by allowing users to freely access information in any order.
3) As markets become more interconnected online through conversations, new forms of social organization and knowledge exchange are emerging, making markets smarter and participants more informed.
The document is a book review and compilation of 95 theses and book review about The Cluetrain Manifesto from a Vertical Market Solutions for Retail Reader course. It includes sections on the book's preface, acknowledgements, and reviews of the first two chapters. The first chapter review discusses the concept of "Internet Apocalypso" and how the internet grew independently of traditional business. The second chapter review explains that the longing for the web stems from the promise of returning individual voice lost in managed work environments.
Own your life_45_second_presentation_that_will_change_your_life_4_chaptersWaidhira Bashir
This document provides an overview and introduction to multi-level marketing (MLM). It defines MLM as a system for compensating those who help move products from manufacturers to consumers through multiple levels or generations. The key aspects of MLM outlined are that it allows individuals to run their own businesses selling wholesale products to friends and family for a retail profit, while also sponsoring others to do the same, thereby building a network. Success in MLM comes more from building a large organization over time through sponsoring and teaching others, rather than solely through retail sales. The document aims to distinguish MLM from illegal pyramid schemes by emphasizing that for MLM to be legitimate, actual products must be moving through the network.
This document discusses keys to relationship selling, including techniques like professionalism, empathy, kindness, phone etiquette, email etiquette, and strong sales presentations. The main points made are:
1) Relationship selling is about building friendships and listening to customer needs, showing interest beyond transactions through empathy, which can make the difference between being a vendor and a valuable resource.
2) Kindness towards coworkers is important, as their support is needed for success, and customers will appreciate a company where employees feel valued.
3) Phone etiquette like smiling, using the caller's name, and asking about their day helps create a positive interaction and leads to more business.
4) Emails should focus
This weekly newsletter provides real estate market updates and information to over 100,000 registered members. It covers the current market situation and trends in foreign investment in Vietnam real estate. It also includes listings of real estate agents and company websites operating in Vietnam.
This document provides a summary of Nathan Smith's upcoming presentation on the future of HTML, CSS, and JavaScript. It begins with a brief history of each technology, including that HTML was created by Tim Berners-Lee in 1989 to share research documents, JavaScript was created by Brandon Eich in 10 days for Netscape Navigator, and CSS was proposed by Håkon Wium Lie in 1994 to allow styling of HTML pages. It then discusses the standardization processes and "Browser Wars" between Netscape and Internet Explorer in the late 1990s before setting up Nathan's talk on what may come next for these core web technologies.
This is the presentation I gave to the Seminar in Information and Library Work at Suranaree University of Technology on September 27, 2011. It's explained that what, why and how we can use an information and communication technology to develop digital archives system.
Presented by Reshma M.R.
Wi-Fi, which stands for “Wireless Fidelity”, is a radio technology that networks computers so
they connect to each other and to the Internet without wires.
WiMAX, meaning Worldwide Interoperability for Microwave Access, is a
telecommunications technology that provides wireless transmission of data using a variety of
transmission modes, from point-to-point links to portable internet access
This presentation was presented for explained how technology can be used in botanical garden during a meeting between NECTEC and Queen Sirikit Botanic Garden on March 10, 2010 at Queen Sirikit Botanic Garden, Chiang Mai, Thailand.
Animoto is a video creation service that analyzes uploaded photos and music to automatically generate unique videos each time. Founded by producers and musicians seeking to bridge amateur and professional video production, Animoto uses artificial intelligence technology to synchronize photos with music. Users simply select their photos and music, and Animoto produces a video that can be shared online or downloaded.
This poem expresses a parent's grief over losing their baby daughter Casey Lee. It describes how the parent will always hold their daughter close in their heart and care for her. While their daughter has gone to a peaceful place without hurt or pain, the parent finds comfort knowing they will reunite one day and be together again touching. They tell Casey Lee that even though she had to go, their love for her will remain forever.
A 13-year-old girl committed suicide after being the victim of a cruel hoax and cyberbullying by classmates on MySpace. The "friend" she believed she had made online was actually several individuals, including adults, who intended to humiliate her due to a past friendship issue. Students from two different schools were suspended for forwarding inappropriate images and being part of questionable Facebook groups that school officials learned about. The document provides information on cyberbullying, how to respond to it appropriately rather than reacting, and the potential legal and social consequences of such behavior.
A report on Morphological Image Processing presented by Sarjana Singh , a student of SOE, CUSAT (2007-2011 batch)
Morphology is a theory and technique for the analysis and processing of geometrical
structures, based on set theory and random functions. Morphology is most commonly
applied to digital images, but it can be employed as well on graphs, meshes, solids,
and many other spatial structures. Morphology was originally developed for binary
images, and was later extended to grayscale functions and images. The purpose of
morphological processing is primarily to remove imperfections added during segmentation.
The basic operations are erosion and dilation .Using the basic operations we can perform
opening and closing More advanced morphological operation can then be implemented
using combination of all of these.
Beth Swantz is a K-12 technology integration specialist who works with Miranda Kral, the K-12 librarian, to integrate technology into lessons to improve student achievement at Mid-Prairie schools. Beth co-teaches lessons, researches educational apps and web tools, assists with formative assessment, and spends two days a week at Keota schools to help teachers integrate technology into their lessons using resources on her tech integration website.
Kayla ppt whatmakes psych a science psych 1Steve Kashdan
Psychology is considered a science because it uses scientific methods like observation, experimentation, and analysis to develop theories and reach conclusions about human behavior and mental processes. It relies on collecting empirical data from case studies, surveys, and psychological tests to test hypotheses and draw inferences. Like other sciences, psychology aims to systematically study and organize facts about its subject matter to build an evidence-based understanding of how and why people think, feel, and act as they do.
The document is a weekly newsletter providing information on the Vietnam real estate market, including market conditions, foreign investment projects, real estate companies and agents, property prices and projects. It discusses the challenges facing the market in 2009 from the global economic crisis but also opportunities for long term growth. The newsletter aims to keep its 100,000 subscribers informed of the latest developments in the Vietnam property sector.
An evaluation of the Camtasia Relay product was conducted with 9 instructors recording over 200 lectures across 14 courses with 105 total students. Student and instructor feedback was gathered through surveys and focus groups. The evaluation found that while the product had some technical difficulties like slow connections, it was easy to use and provided benefits for teaching by allowing students to review lectures. Most students and instructors indicated they would use it again next semester. Based on the positive feedback, the organization plans to purchase Camtasia Relay and expand its use in the fall semester.
The document provides an overview of best practices for web development, including developing iteratively, using AJAX to improve performance and usability, and optimizing for speed and user experience. It recommends developing and deploying early to get quick feedback, using AJAX and JSON to asynchronously update parts of the interface without reloading, and prioritizing usability, readability, and simplicity over technical features.
The document is a summary of 24 theses from "The Cluetrain Manifesto" regarding how companies should communicate with their markets in the digital age. Some of the key points made in the theses include:
1) Companies that speak to customers in a "pitching" language are no longer speaking to anyone. Honesty and transparency are more important.
2) Online markets are very different than traditional markets that watched television ads. Assuming they are the same can be a mistake for companies.
3) Companies now have the opportunity to directly communicate with their markets. But they must do it well and listen to feedback, or it could be their last chance to connect with customers.
The document discusses the importance of listening to online conversations and understanding what is being said about brands, products, and industries. It notes that markets are conversations that are vibrant, emotional, and emergent. It emphasizes that companies need to listen before joining conversations to understand customer concerns and share their voice authentically. It describes tools like reputation monitoring and buzz monitoring that can help companies understand what is being said online to identify opportunities and threats.
Presented by Reshma M.R.
Wi-Fi, which stands for “Wireless Fidelity”, is a radio technology that networks computers so
they connect to each other and to the Internet without wires.
WiMAX, meaning Worldwide Interoperability for Microwave Access, is a
telecommunications technology that provides wireless transmission of data using a variety of
transmission modes, from point-to-point links to portable internet access
This presentation was presented for explained how technology can be used in botanical garden during a meeting between NECTEC and Queen Sirikit Botanic Garden on March 10, 2010 at Queen Sirikit Botanic Garden, Chiang Mai, Thailand.
Animoto is a video creation service that analyzes uploaded photos and music to automatically generate unique videos each time. Founded by producers and musicians seeking to bridge amateur and professional video production, Animoto uses artificial intelligence technology to synchronize photos with music. Users simply select their photos and music, and Animoto produces a video that can be shared online or downloaded.
This poem expresses a parent's grief over losing their baby daughter Casey Lee. It describes how the parent will always hold their daughter close in their heart and care for her. While their daughter has gone to a peaceful place without hurt or pain, the parent finds comfort knowing they will reunite one day and be together again touching. They tell Casey Lee that even though she had to go, their love for her will remain forever.
A 13-year-old girl committed suicide after being the victim of a cruel hoax and cyberbullying by classmates on MySpace. The "friend" she believed she had made online was actually several individuals, including adults, who intended to humiliate her due to a past friendship issue. Students from two different schools were suspended for forwarding inappropriate images and being part of questionable Facebook groups that school officials learned about. The document provides information on cyberbullying, how to respond to it appropriately rather than reacting, and the potential legal and social consequences of such behavior.
A report on Morphological Image Processing presented by Sarjana Singh , a student of SOE, CUSAT (2007-2011 batch)
Morphology is a theory and technique for the analysis and processing of geometrical
structures, based on set theory and random functions. Morphology is most commonly
applied to digital images, but it can be employed as well on graphs, meshes, solids,
and many other spatial structures. Morphology was originally developed for binary
images, and was later extended to grayscale functions and images. The purpose of
morphological processing is primarily to remove imperfections added during segmentation.
The basic operations are erosion and dilation .Using the basic operations we can perform
opening and closing More advanced morphological operation can then be implemented
using combination of all of these.
Beth Swantz is a K-12 technology integration specialist who works with Miranda Kral, the K-12 librarian, to integrate technology into lessons to improve student achievement at Mid-Prairie schools. Beth co-teaches lessons, researches educational apps and web tools, assists with formative assessment, and spends two days a week at Keota schools to help teachers integrate technology into their lessons using resources on her tech integration website.
Kayla ppt whatmakes psych a science psych 1Steve Kashdan
Psychology is considered a science because it uses scientific methods like observation, experimentation, and analysis to develop theories and reach conclusions about human behavior and mental processes. It relies on collecting empirical data from case studies, surveys, and psychological tests to test hypotheses and draw inferences. Like other sciences, psychology aims to systematically study and organize facts about its subject matter to build an evidence-based understanding of how and why people think, feel, and act as they do.
The document is a weekly newsletter providing information on the Vietnam real estate market, including market conditions, foreign investment projects, real estate companies and agents, property prices and projects. It discusses the challenges facing the market in 2009 from the global economic crisis but also opportunities for long term growth. The newsletter aims to keep its 100,000 subscribers informed of the latest developments in the Vietnam property sector.
An evaluation of the Camtasia Relay product was conducted with 9 instructors recording over 200 lectures across 14 courses with 105 total students. Student and instructor feedback was gathered through surveys and focus groups. The evaluation found that while the product had some technical difficulties like slow connections, it was easy to use and provided benefits for teaching by allowing students to review lectures. Most students and instructors indicated they would use it again next semester. Based on the positive feedback, the organization plans to purchase Camtasia Relay and expand its use in the fall semester.
The document provides an overview of best practices for web development, including developing iteratively, using AJAX to improve performance and usability, and optimizing for speed and user experience. It recommends developing and deploying early to get quick feedback, using AJAX and JSON to asynchronously update parts of the interface without reloading, and prioritizing usability, readability, and simplicity over technical features.
The document is a summary of 24 theses from "The Cluetrain Manifesto" regarding how companies should communicate with their markets in the digital age. Some of the key points made in the theses include:
1) Companies that speak to customers in a "pitching" language are no longer speaking to anyone. Honesty and transparency are more important.
2) Online markets are very different than traditional markets that watched television ads. Assuming they are the same can be a mistake for companies.
3) Companies now have the opportunity to directly communicate with their markets. But they must do it well and listen to feedback, or it could be their last chance to connect with customers.
The document discusses the importance of listening to online conversations and understanding what is being said about brands, products, and industries. It notes that markets are conversations that are vibrant, emotional, and emergent. It emphasizes that companies need to listen before joining conversations to understand customer concerns and share their voice authentically. It describes tools like reputation monitoring and buzz monitoring that can help companies understand what is being said online to identify opportunities and threats.
The document discusses the rise of influencer marketing. It explains that traditional advertising is becoming less effective as consumers have become numb to mass media marketing and put more trust in recommendations from individuals. Influencer marketing taps into consumers' tendency to trust word-of-mouth recommendations by having influential social media figures promote brands and products to their audiences. While challenging to manage, influencer marketing can be an effective strategy, with reports finding it generates higher customer retention and greater sales than traditional paid advertising. The document advocates that marketers should explore using influencer marketing but also addresses some of the risks when relinquishing some brand control.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
Influential Marketing 101 by Rich Ortiz - ONE Unity MediaRocket Hatch
This document discusses how to harness the power of social media influencers for effective branding and marketing. It emphasizes giving value first through building relationships and providing value to others. Specifically, it recommends (1) identifying your brand's value proposition; (2) focusing on building value for customers through quality content before asking for promotions; and (3) forming strategic collaborations with influencers who genuinely support your brand in order to achieve word-of-mouth marketing results. The goal is to operate in "offense mode" by maximizing efforts to better serve customers and build loyal brand advocates.
As part of an assignment, here is a book concise of "Personality not included" by Rohit Bhargava. This doc would go well with the presentation ppt that I have uploaded on the same topic.
PR101- effective marketing and public relations for the automation industryWalt Boyes
This document discusses the importance and role of public relations (PR) for automation companies, integrators, and manufacturers. It states that while many companies in these industries do not have formal PR programs, PR is essential as the "glue" that holds together an effective marketing mix. The document outlines the six basic functions of PR as communicating with media, promoting new products, participating in industry events, gaining editorial coverage, engaging stakeholders, and crisis management. It emphasizes that PR is about structured communication to create belief, stimulate action, and add value for a company.
The document discusses 13 common marketing myths for entrepreneurs and small businesses. It debunks myths such as the ideas that marketing is only needed when business is slow, that referrals are enough, and that lowering prices will increase customers. Instead, it advocates focusing on making the business easily findable, building relationships, enhancing offerings' value, using social media strategically, developing a strong brand, building trust in sales, and differentiating services.
Innovate or die. You read it in the headlines, you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for keeping clients happy. The consumer is a moving target. What are organizations doing to stay in touch with their target market, in real-time. It’s easy to get distracted by technologies, organizations need to use technology to enable marketers to better understand, and keep up with the VERY smart consumer.
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
What is Influencer Marketing? As the literal meaning of the words suggests, using the influence of a key individual of the group to persuade the target.
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxbjohn46
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxmaoanderton
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
This document discusses effective advertising strategies and how to avoid common failures. It begins by outlining 12 common causes of advertising failure, such as attempting to reach too many people, assuming the business owner knows best, and confusing response with results. It then discusses how to write effective ads by understanding how the brain works and focusing on relevance and credibility. Specific techniques are provided, such as using emotion, metaphors, stories, and attention-getting elements like verbs, word flags, and rhythm. The key is to satisfy both the logical left brain and emotional right brain through benefits, credibility, and making the audience feel something.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must have genuine conversations with their markets and employees using a human voice rather than marketing rhetoric. They need to get rid of outdated command-and-control styles and engage in open discussions to build trust and loyalty. The future belongs to companies that form online communities and participate in two-way conversations with both their markets and employees.
The document discusses how markets have transformed from mass media to networked conversations online. It argues that companies need to recognize that their markets are made up of human beings connected through the internet. To be successful, companies must engage in open and genuine conversations with their markets and employees using a human voice rather than corporate rhetoric. They need to get rid of outdated command-and-control styles and recognize that networked people have access to more information and can quickly change suppliers if not satisfied. The future belongs to companies that participate in human communities and discussions online through humility, honesty and care for what people actually want.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Setup Warehouse & Location in Odoo 17 Inventory
Theses 16 30
1. 95 THESES THE CLUETRAIN MANIFESTO 1
16-30 REACTION PAPER ON THE 95 THESES THE CLUETRAIN MANIFESTO
Jennifer T. Angiwot
De La Salle- College of Saint Benilde
2. 95 THESES THE CLUETRAIN MANIFESTO 2
Abstract
This paper is a consolidation of my 16 to 30 reflection on the 95 Theses The Cluetrain
Manifesto. In this paper, it talks about the importance of having a good relationship between the
companies and their customers that companies must go down to their ivory towers and talk to the
people in the community and gain their trust for them to have a good relationship. Moreover this
theses also talks about the brand loyalty and the quote by Elvies “We can’t go on together with
suspicious minds.”
3. 95 THESES THE CLUETRAIN MANIFESTO 3
16th Reaction: Already, companies that speak in the language of the pitch, the dog-
and-pony show, are no longer speaking to anyone.
Integrative Questions:
1. What is pitch?
2. Why is the language of pitch ineffective at anything other than alienating your audience?
3. Why companies that use the voice of pitch in all of their communications are finding that
they look up from their pitch script?
Pitch represents the perceived fundamental frequency of a sound. It is a subjective
sensation in which a listener assigns perceived tones to relative positions on a musical scale
based primarily on the frequency of vibration. But when we talk about speaking a language of
pitch in a company it includes sales, marketing and campaign.
While some of us are better at it than others, we all have some innate lie detection built in
to our communications arsenal. When you lie, there you can be recognize as lying because you
can easily detect the person if he/she is lying if you look into his/her eyes. If you tell lie just to
sell your products or services, it’s not good. The ideal how perfect your product or service is for
the person being pitch to. Unfortunately for the pitcher, that’s when our innate lie detection kicks
in. So the best thing to do is to say the truth. What is good in not telling lies is that you don’t
have to remember all those words that you tell in the other person because in saying the truth, it
doesn’t need memorizing what you’ve told. It will naturally get out in your mouth.
The companies that use the voice of pitch in all of their communications are finding
that they look up from their pitch script to realize that they are talking to an empty room.
4. 95 THESES THE CLUETRAIN MANIFESTO 4
17th Reaction: Companies that assume online markets are the same markets that
used to watch their ads on the television are kidding their selves.
Integrative Questions:
1. What is happening in the market now a day?
2. What the effect is of continues social media transformation?
3. What marketing department needs to know?
The market space is changing, the markets are changing, and the customers have already
changed. The changes of things will never stop. As day go by all the things changes. Before
people just sit at home and watch a television ads but today, the social networking sites are used
to promote products and services.
Now a day market can talk back with each other and that is impossible during the time
that only televisions were used. Market will go to talk about your company, about your products,
your services and policies. And you cannot do anything to stop them talking about your
company.
Because of the rapidly change and continues social media transformation, the marketing
department in the company needs to know that the markets talks to them at the back and to each
other and that is not possible in the era of the mass media. In the business world now, the
competition is high. The different companies keep on competing with each other, they keep on
improving their products and services.
5. 95 THESES THE CLUETRAIN MANIFESTO 5
18th Reaction: Companies that don’t realize their markets are now networked
person-to-person, getting smarter as a result and deeply joined in conversation are
missing their best opportunity.
Integrative Questions:
1. What must the company realize about their markets?
2. What opportunity will the company miss if they don’t realize their markets are now
networked?
3. What does company do about the costumers talking to each other?
Internet really now a day is very relevant to most of the people. The internet has
developed as an agent of change incomparable in the human history. The most benefit that
people can take in the internet is the communication. Through internet people are connected even
there are located at different phase of the earth. Email communications can transmit a single
message to million of recipients in just a moment. Also consumers can discuss about products
and services online. There are so many sites in the World Wide Web that people can
communicate with each other. There is the yahoo messenger where people can chat with each
other and other social network sites.
The company must realize that their markets are now networked so that they are aware
that their markets are talking to each other about their company and so they could come up with
a good idea how to stop them. The marketing department of the company needs to know that
Buyers want to talk to other buyers in order to share in the experience of your product or service.
This is market research of the purest kind, the most valuable and the most unpredictable. Sellers
must learn to join in these conversations without coming across as bullies.
What can company do with the costumers talking to each other is that go and win their
trust. You must talk to them and have a good relationship with them. You engage your costumers
so that you will be able to win their trust and not to talk with each other about your products or
services.
6. 95 THESES THE CLUETRAIN MANIFESTO 6
19th Reaction: Companies can now communicate with their markets directly, if they
blow it, it could be their last chance.
Integrative Questions:
1. What is your company trying to hide if the employees can’t talk to the customer?
2. What happen when companies won’t communicate directly to their markets?
3. What is the importance of a company communicating directly with their markets?
In these statements companies can now communicate with their markets directly, if not
they blow it; it could be their last chance. This statement basically says that you must engage
directly your market to your company. You can give them a forum for example so that the
company and the costumers have interaction because people that use a product or service like to
talk with other people using that product or service. The employee should talk to the costumers
because that is the only way the employee can promote the product or service to the costumer
and also to discuss if the costumers has a question about the product the employee will answer
and not to the costumer to ask that question to the other costumer.
If your company is trying to hide if employees can’t talk to the costumer it only means
that you can’t be trusted to communicate with your employees. Set objectives based on a clear
understanding of how social media changes the feedback loop between your organization and
stakeholders. The key thing that is different with setting a social media objective is that it is not
about reaching a mass audience and blasting your message out, it is more about reaching the
influencers, developing relationships, having a conversation, and getting insights.
In a relationship whether relationship to your friend, family, lover or a relationship
between the costumer and the company, it requires trust.
7. 95 THESES THE CLUETRAIN MANIFESTO 7
20th Reaction: Companies need to realize their markets are laughing at them.
Integrative Questions:
1. What do company needs to realize?
2. What do companies do if they commit mistakes?
3.
In my 12th theses reaction I talked about the topic “There are no secrets. The networked
market knows more than companies do about their own products. And whether the news is good
or bad, they tell everyone.” As I’ve said in my past reaction, no secrets will last long. It will be
always being discovered and known by all people when time comes.
Everyone commits mistakes, no one is perfect. To be a human is to commit mistake. In a
company, they also have their mistakes and if they make a mistake they will do everything just
to control where their mistake ends up. And that’s not good thing to do. The company must
admit if they did some mistakes because everybody really commits mistake.
The best thing that company will do is to get over with their attitude of being afraid that
their markets will laugh at them is to admit their also committing mistakes. Yes eventually your
market will really laugh at you when you did some mistakes especially your competitors but
that is normal.
8. 95 THESES THE CLUETRAIN MANIFESTO 8
21th Reaction: Companies need to lighten up and take themselves less seriously.
They need to get sense of humor.
Integrative Questions:
1. Why do companies need to lighten up and take themselves less seriously?
2. What is the advantage of having a sense of humor in the company?
3. Is having a sense of humor in the company makes the company more competitive?
In a company, leadership is very important. Company is consisting of the people with
different cultures, personalities, and different behaviors and that there must be a good leader to
lead them into a good and happy working environment.
Having a sense of humor in a company is not that easy because some may interpret you
or misunderstand what you say and your actions but having a sense of humor in a company is
also important because it lightens up the whole company and will make the employees work
light.
Companies have many competitors. They do have different tactics in order to attract
costumers and as a customer, they want an employee which has pleasant personality and uses
his/her natural voice in talking to the costumers. For a company to gain the loyalty and respect of
the customers they must deliver a quality service by empowering their employees and by
facilitating and monitoring customer feedback to continually improve the customer’s experience
through innovation.
9. 95 THESES THE CLUETRAIN MANIFESTO 9
22th Reaction: Getting a sense of humor does not mean putting some jokes on the
corporate websites. Rather, it requires big value, little humility, straight talk, and a
genuine point of view.
Integrative Questions:
1. What is a sense of humor?
2. Explain what the statement mean.
3. What does sense of humor do with the relationships of the employees in the company?
In the previous these, I talk about the companies that needs to lighten up and take
themselves less seriously and need to get sense of humor. Here in the next theses I will talk about
getting a sense of humor does not mean putting some jokes on the corporate websites. Rather, it
requires big value, little humility, straight talk, and a genuine point of view.
Sense of humor is a sudden relief occurs from a tense situation. In this context, humor is
often a subjective experience, as it depends on a special mood or perspective from its audience to
be effective. And getting a sense of humor is not that easy. In business problems arises and
changing your perspective in itself is a valuable action for you to take for your business. Along
with an opportunity to understand and, maybe even invoke some humor about your business, you
have a chance to take a look at business process from that new vantage point. When you are too
serious in you work, it stress you and if problem arises you cannot think the best way to solve it
because your mind is not relax. Being too serious in work can complicate things. There’s a LOT
to be said for some quality self-analysis, and the willingness to take on a sense of humor is a
good incentive.
10. 95 THESES THE CLUETRAIN MANIFESTO 10
23th Reaction: Companies attempting to “position” themselves to need to take a
position. Optimally, it should relate to something their market actually cares about.
Integrative Questions:
1. What does this statement “companies attempting to position themselves to need to take a
position” means?
2. What does positioning means?
3. Why company needs to relate to something their market actually cares about?
If your position only exists to appease your market, you’re doing it wrong. Your position
shouldn’t be what everyone else thinks, it requires introspection, and a strong set of values. Not
only does that make it easier to take that position, but it lets all of the bullshit of trying to
maintain that position goes away. If your market doesn’t care about your position, you’ve got
two options: pick a new position to execute against, or pick a new market.
If you want your company to have a position, you must work hard for it. You do more
research; use your resources to come up with good ideas, new products to offer to the market.
Think of a new product and services that market will surely notice and buy it. Be more
competitive and be authentic if you want to have a position in the market.
In building a business you must always think what services or products market needs. In
that case you will have a position in the market.
11. 95 THESES THE CLUETRAIN MANIFESTO 11
24th Reaction: Bombastic boasts –“we are positioned to become the preeminent
provider of XYZ”- do not constitute a position.
Integrative Questions:
1. What is bombastic boasts?
2. What is the effect of being boastful?
3. What does this statement “we are positioned to become the preeminent provider of XYZ”
–do not constitute a position means?
Boastful “positioning” is about as valuable as a mission statement. Example of bombastic
boast is when a company says that they are the best; they are the number one in that line of
business. In business being boastful is not a good character for if you fail everybody will laugh at
you. Being humble is always the best attitude. If you are in top, don’t boast because you cannot
always be on top especially if that is your attitude in your company. What you must do is that try
to improve and improve what you have.
In a company, the core values of the company define how your employees will act and
who or what are your priorities in order to attain desired goals for the company.
Your “position”, should it be to “become the preeminent provider of XYZ”, says nothing
to your customer about how you plan to make decisions, only where you plan to get with those
decisions, even if it includes sacrificing them.
12. 95 THESES THE CLUETRAIN MANIFESTO 12
25th Reaction: Companies need to come down from their Ivory towers and talk to
the people with whom they hope to create relationships.
Integrative Questions:
1. Why is it important to have a good relationship between the company and the market?
2. What will possibly happen when company don’t come down from their ivory towers and
talk to the people?
3. Who is the best person to talk to the market?
Companies are coming down from their Ivory Towers because companies aren’t
particularly good at talking to people. Worse, is that the real people inside the company that are
good at talking and building relationships aren’t empowered by the company to do. Some
businesses are impossible to b a part of every community but they know the importance of
having a good relationship with their costumers/users so they needed a good representation to the
consumers. And to be able to have a good and effective relationship, the one who will represent
the company and talk to the community will comes from the community it self so that he/she
knows the people in the community.
If the company won’t come down from their towers and talk to the people, they will have
no good relationships with the community and that the community will go against with your
business. So its good that you must have a good relationship with your costumers/end users and
you can only have that if you come down to your towers then talk to them. If you cannot do that
you find someone who can do that job well. Find ways in order for you to be able to be a part of
the community where your business will grow up.
13. 95 THESES THE CLUETRAIN MANIFESTO 13
26th Reaction: Public reactions does not relate to public. Companies deeply afraid of
their markets.
Integrative Questions:
1. Explain what public reactions’ does not relate to public means? What is public?
2. Why does company afraid of their markets?
3. Does companies really afraid of their markets?
The term public has many dimensions: the community or wider public, open to scrutiny,
the consequence of discussion and feedback, evidenced in public opinion, and lastly the group of
people with common interest.
Now a day, we see PR or press relations ironically more so in this age of social networks,
is a failure to relate to the public. There is far too much hucksterism and pitching of pretty poor
ideas that seek only to achieve coverage (online or offline) regardless of whether or not this is
relevant to a public. PR practitioners are not interested in hearing what others say and that any
efforts at influencing are predicated entirely on shouting at the other party. They don’t work and
that markets are conversations.
It is only by public relations relating to the public that companies can move beyond being
deeply afraid of their markets. Instead of acting as a gate-keeper, PR must open the door and
facilitate the human conversations and “fabulous stories” that it, above all other functions, is able
to discuss in authentic voices.
14. 95 THESES THE CLUETRAIN MANIFESTO 14
27th Reaction: By speaking in language that is distant, uninviting, arrogant, they
build walls to keep markets at bay.
Integrative Questions:
1. What are the consequences to the company if they speak in language that is arrogant to
the market?
2. What happen to the company when there is a wall between them and the market?
3. Why is it important that company should speak in language that is pleasant, and careful to
the market?
The way we speak to our audience is very important. When a politician running for
his/her candidacy speaks to the public, he/she will speak in a voice which is delightful, delightful
and will do his/her ability to speak in such a way that the people will listen to what he/she is
talking about and in such a way that he/she will convinced the audience.
In companies if customers have complaints about them, they must not speak in a
language that is arrogant because the more they speak like that the customers will also act same
as they acted. Don’t just allow, empower your company’s employees as well as your customers
to communicate, instead of relying on a single point of contact. Try to remove communication
bottlenecks except when absolutely necessary. I believe that the arrogance and distance in the
collective communication “voice” of the company will begin to fade away.
But by limiting the number of people allowed to communicate with the public on behalf
of the company, something else happens: that communicator’s guard goes up. If they’re the
bottleneck for communication, they can only field so much at any time. Any additional
communication above their comfortable threshold, their instinctive reaction is to block new
requests out, and a distant uninviting, and arrogant voice, is a highly effective way to alienate
your customers and keep them at bay.
Furthermore, they’re excluding the communication that goes on outside of their carefully
controlled communication channels, rather than using their momentum to their own benefit.
15. 95 THESES THE CLUETRAIN MANIFESTO 15
28th Reaction: Most marketing programs are based on the fear that the market
might see what’s really going on inside the company.
Integrative Questions:
1. Why is it important for a company to have a marketing program?
2. What is going on inside the company that they are hiding to the market?
3. Does marketing programs able to cover up what’s really going on inside the company?
Every company has a marketing program and in proposing a marketing plan most of the
time the one who proposed is afraid because of the idea that what if the market will don’t like the
product or services that you are marketing and the thought of being rejected by the customers. So
in making a marketing program, you must be very careful about the detail.
As the statement says most marketing programs are based on the fear that the market
might see what’s really going on inside the company. Yes it is possible for the customers to be
able to know what really is going inside the company because of the World Wide Web now a
day. Nothing is going to be secret; all the things about your company will be known by the
customer so better make a good marketing program that the customer will surely buy your
product or services. And the company should stop doing the things they don’t want their
customers to know about.
16. 95 THESES THE CLUETRAIN MANIFESTO 16
29th Reaction: Elvies said it best: “We can’t go on together with suspicious minds.”
Integrative Questions:
1. Explain the statement “we can’t go together with suspicious minds.”
2. What is meant to be suspicious?
3. What is the effect of having a suspicious mind to a person?
We can’t go on together with a suspicious mind and we can’t build our dreams with a
suspicious mind. Yes this is very true. Be it relationships between Elvis and a lover or between
companies to its customer, relationships aren’t sustainable if you’re always wondering if the
other’s been lying to you. If I relate this in a relationship of a two lover, they will not go on
together in a long time if one of them has a suspicious mind. They will just always arguing with
each other because either of the two don’t have a trust. He/she keeps on suspecting the other to
have another woman/man I his/her life. That makes all things complicated. There will come a
point they will hurt each other for having a suspicious mind. Similarly, the relationship between
the companies and the costumers, the company should earn the trust of the customers in order for
them to go on together with a good relationship. The company should always tell the truth so that
their costumers will not be disappointed. In that case they will remain loyal to your company.
Being a suspicious is not a good attitude. You will always suspect someone doing badly
and yet he’s not doing anything. Being suspicious also means having a negative mind. You have
always a negative impression to any person you meet and that’s not a good characteristics of a
person.
The effect of having a suspicious mind is that no one will stay long with you because you
always suspect him/her. You will not have a good relationship with anyone because you don’t
have trust, you don’t trust them that’s why people don’t also trust you. To have a good
relationship with anyone needs a lot of trust.
17. 95 THESES THE CLUETRAIN MANIFESTO 17
30th Reaction: Brand loyalty is the corporate version of going steady, but the break
up is inevitable and coming fast. Because they are networked, smart markets are
able to renegotiate relationship with blinding speed.
Integrative Questions:
1. What is brand loyalty?
2. What is the effect of being a networked market?
3. How do smart markets able to renegotiate relationship with blinding speed?
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or
otherwise continue using the brand and can be demonstrated by repeated buying of a product or
service or other positive behaviors such as word of mouth advocacy. It is more than simple
repurchasing, however. Customers may repurchase a brand due to situational constraints, a lack
of viable alternatives, or out of convenience. Brands that are consumers generally buy from the
same manufacturer repeatedly over time rather than buying from multiple suppliers within the
category. It also refers to the degree to which a consumer consistently purchases the same brand
within a product class.
Being a networked market helps the consumers to be more informed, they connect with
each other, talks with each other, share ideas with each and tell stories with one another other
that makes markets able to renegotiate relationship with blinding speed. Companies really suck
at having a relationship with the customers.
Brand loyalty; however its being forms, really boils down to one thing it’s a habit, human
beings are fund of having habits. We are fund of buying and we exhibit what they so called the
brand loyalty. We are engage to that particular brand; it is our habit that we keep on buying and
buying things with that brand. When companies are trying to build brand loyalty, they’re
instantiating themselves as part of their customers’ habits. And when a company empowers its
customers and employees to interact like a human, that’s when brand loyalty starts to feel more
like going steady.