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9.5 Group 2
- 1. Patrick Jennings, Joseph Hearn, Harry Crook and Nadir Fatalikhanly
- 2. This app is designed for the younger generations such as teenagers or university students. It can also be used by families and older people as the format is universal. The wide target audience means it has good market potential and there is little competition. This app has the ability to discover parks in any city. People moving somewhere new or visiting for the first time are always going to need a green space. Maybe your out with your friends and want a picnic. Who doesn’t need a park!
- 3. The problem many people face is that they need to find a park but don’t know where one is. They could have moved into a new area and be looking for the nearest park. In a large city it can be hard to find a peaceful place to relax/play. If you’re at work, a park is the perfect place to find inner city tranquillity.
- 4. How does one go about finding a good park? When one visits a brand new place or has recently started to get out and about in the local area. The time to get involved in the community has never been better! And what better way than to have a meeting than in a wonderful park.
- 5. It’s easily used when out and about and can be used even if you don’t know where you are…
- 6. Our team, Rethink, is developing Park Finder to help the younger generations find parks using GPS. Here is Harry talking about what it’s all about!
- 7. There are little competitors and the ones there are, are lacking in accessibility, which is our number one goal to achieve. Our main competitors are websites, not apps. These main competitors are government websites who wont be so competitive.
- 11. Our app has a simple and accessible feel to it which will massively aid the developers. There are only a few pages and so this will lessen the amount of necessary code even more. We have carefully thought about utilising google maps software in our app and we feel that as many other apps already do this, it is therefore a cost effective strategy.
- 12. We have chosen to start off our app free, however have certain features – to be added later – that will require a fee. The actual app is fairly simple and so development costs will be kept to a minimum.
- 13. Our marketing strategy is to make the app free and accessible to everyone. We will use word of mouth, sponsored on social networking sites which are widely seen by the younger generation (our target audience). We will use hand-out leaflets in cities to spread the word of our fantastic and innovative idea.
- 14. We have been asking lots of students about our idea and have been getting some great feedback. Additionally, we had experts from the market leading technology firm Monitise who looked at our work and gave a lot of very useful advice and a wonderful insight into the app-developing world.
Editor's Notes
- What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
- What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
- What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
- To introduce the judges to your team and the product, include your final min elevator pitch here.Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
- Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
- Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
- Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
- Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
- Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.