This is the final Pitch Presentation for our app Slang It, which is a slang dictionary that helps holidaymakers and travellers who don't understand local slang that is being used to be able to understand it so that they do not feel left out.

1. By Colloquial;
Sonia M, Rosa F-C, Holly M & Suzanne E

2. • Who? Foreigners or non-locals
• What? Locals are talking and using slang that
the people cannot understand
• When? Anytime
• Where? Out and about
• Why? So that non-locals can understand the
slang used
Background Situation

3. Travellers, holidaymakers or people having moved
to a new area do not understand the slang words or
phrases used by locals, and can feel left out or
embarrassed.
Problem

4. How can you understand what the slang that locals
are using means?
Question

5. Our app, Slang It, will make it easy to look up slang
words and phrases on the go, using an app rather
than searching for the terms using the internet,
which can cost a lot of money for people who have
come from foreign countries.
Key Insight Statement

6. Our team, Colloquial, is developing a mobile app,
Slang It, to help travellers, holidaymakers or non-
locals who do not understand slang that is being used
by locals to be able to understand it, with the use of
a slang dictionary app, that has both a browse and a
search option.
Mini Elevator Pitch

7. User Profiles
Doing some research into our users gave us useful
information. We found out that our users would find
the app helpful for when they do not understand
slang being used, and this would help prevent
embarrassing situations from occurring. They would
want Slang It to be a simple app, with no
unnecessary features so that it is quick and easy to
navigate around and get what you want done.

8. The other slang dictionary apps on the market do not
target Scottish slang specifically, and Scottish slang is
the principal focus of our app.
Competitors

9. The core feature of our app is to help non-locals
understand slang words and phrases used by locals.
Core Feature
User Story
‘As a holidaymaker in Scotland I want to know the
meaning of slang words used so that I don’t feel left
out.’

10. Splash
Screen Home Browse
Edinburgh
Slang
Next
Search
Not
Found
User Flow

11. Wireframe (1)
This is the menu shown on
the Browse page, accessed
by clicking on the Browse
button on the bottom left
of the screen. It displays the
different slanguages
available to click through
into to look through the
pages of slang.

12. Wireframe (2)
This is an example of what
the pages of slang and their
translations would look like.

13. Wireframe (3)
This is the search feature of
the app, which you get to
by clicking on the Search
button in the bottom right
hand corner of the screen.
You type the word or words
you are searching for into
the search box at the top of
the page and the result
pops up below.

14. Feasibility – Data, Content, Technical
Our app presents no technical challenges, as it does
not require internet access and we are putting the
content in ourselves.

15. Business Case
We have chosen the ‘Somebody Else Pays’ business
model, and will use advertising to make money. We
have chosen this model as we think more people will
download this app if it is free.

16. Our three core marketing activities are:
- Banner ads on apps or sites that travellers coming
to Scotland are likely to use, such as Trip Advisor
- Social networking – Facebook page, Twitter etc,
and adverts on Facebook
- Posters in train stations and airports
Marketing Strategy

17. App Design Mock-up
Using AppShed we have created a very simple version of our
app, and two screenshots of it are shown above. One shows
how the search option lets you find words in the app, and the
other shows an example of the entry found by the search.
Prototype App