This document outlines a proposed mobile app called Pet Master to provide guidance to new pet owners. It would address common issues with pet health, feeding, housing, exercise and holidays. Market research found 83% of pet owners would like guidance in difficult situations. The app would make this information easily accessible in an intuitive interface. It would contain advice on dogs, cats and rabbits covering topics like vet visits. The developers conducted surveys and believe the app could attract users by being a free, easy-to-use resource for pet care information available on smartphones.

1. Pet Master
By
Daanish Ghaffar, Michael Hallam, Samuel Hilton
& Martin Ramalingum

2. What situation are we trying to address?
The situation that we are addressing is advice for new pet owners
who are facing issues with their pet; health, feeding, habitat,
playing and exercise, holidays (if you take your pet or leave it at
home) so that they can make the most of having a pet.

3. Mini Pitch
We are trying to ensure that all pet owners
are comfortable with caring for their pets.
Our market research has shown that 83%
of 80 pet owners would like to have some
guidance to refer back to in times when
they, the owner, is struggling with a certain
aspect of pet care. We believe an app is
the most suitable way to get information as
accessibility is our priority.

4. User profiles
We have made a survey to collect market research to tell us
about our potential users. In this survey, we asked the
following question to pet owners: how confident do you feel
about pet care?
• The majority of our potential users said that they generally do fine,
but could use some guidance at times to help with difficult situations.
• A fair number of our potential users said that they have no idea what
they are doing, and they would really benefit from an app on their
smartphone or tablet which is easy-to-use and can give them
information on where to start.
• In addition, another survey we conducted found that people prefer
having information on their smartphone or tablet than having to look
on their computer or in a book, so many people will look for an app
first and this will make our product popular.
• Therefore, we believe that our app can attract a significant number of
users and create a steady user base.

5. Core issues
We are attempting to answer the questions:
“How do I care for my pet,” and “what’s
best for my pet?”
We will answer these questions by
providing information on all areas of pet
care, and present it in an simple app that
allows for ease of use.

6. Unique features
The main feature of our app that brings something
new to the table is the simple fact that it is an easy
to use and easily accessible app. The information
given in our app can be found elsewhere.
However, it is not easy to come by information
about pet care, especially that which is relating to
a specific subject e.g. Should I take my cat to the
vet if it has…?
Additionally, we found that people will often have
to consult multiple websites in order to find the
information they need. Our product is an app, so
our users will be able to go to their smartphone,
open an app, and find the information they need
within a matter of seconds.

7. Our app is beats rival apps because it
contains all the advice you need
instead of just specific topics, and the
information is all in one place making
it easily accessible.

8. Key Wireframe 1
Start Screen

9. Key Wireframe 2
Favorites screen
Favourite Info List
(Pops up by
pressing
‘Favourites’ on the
start page.
Users can choose
to have as many
favourites as they
want, which can be
categorised into
folders for better
organisation.

10. Pages list
(Pops up after
pressing an animal
name on the start
page e.g. ‘Dogs’),
showing different
articles on different
aspects of looking
after pets (e.g.
playing).
Key Wireframe 3
Topic browser screen
The number of
sections will be
minimised so that the
user can reach the
designated topic
without having to
scroll too much.

11. The article itself:
Appears after
selecting a specific
section.
Key Wireframe 4
Article screen
The article will
contain simple text
and pictures to
ensure everyone
can understand it.

12. The technical feasibility of our app
Our app involves giving pet owners information,
in an easily accessible manner. Our app gives:
health, playing and care advice which has been
researched by us. However, as we are the only
people doing the research; we have only
incorporated information on dogs, cats and
rabbits. This is a viable app idea, as it simply
requires information to be displayed.

13. Marketing
We haven chosen to offer our app for free as it
is simply a source of information for new pet
owners and so we want to make sure that all the
people can get this opportunity without using
any money.
FREE, HIGH-
QUALITY
PRODUCT!

14. Core marketing activities
We have done 3 main marketing activities to raise
awareness about our app:
1. We have created a promotional video. The aim of this is
to get people interested by showing an engaging video.
2. We have also created a website, which will have a brief
introduction not only to our app itself, but also to some of
the information in it, allowing our people to have a taste
of how easy-to-use and helpful our app is.
3. As well as the two things mentioned above, we have
done small things which have helped to create a brand
for our app, which will suggest professionalism, and
bring more users into our user-base.

15. As well as the App, we made a Website to give information
about Pet Master
Which you can find at :
Enter Website Address here