10 key practices to include in your strategy for an event to remember
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Presentation by Francois HUYNH, during World Mice Day 2017 Qingdao, China
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10 key practices to include in your strategy for an event to remember
- 1. 10 key practices to include in your strategy for an event to remember Francois HUYNH – CEO INVITE THE MEDIA Lecturer-Speaker WORLD MICE DAY 2017 – Qingdao CHINA
- 2. Without Pictures, an event never happened • Gallery with links for download | Bynder.com • Dedicated Photography company | Splento.com • Cloud based for people to deposit their own pictures • Encourage User Generated Content
- 3. Play with new technologies & innovation • Usually free • Engage with people and entertain them • Bring a Wow Effect! • Park a Supercar
- 4. Help visitors to network • Break the ice for your visitors • Make the Introduction • Use event meeting app if needed | https://grip.events/
- 5. Make your Sponsors Shine • Be congruent on your way to display your sponsor • Step and repeat that is effective • Place them when attention is High | https://www.sponsormyevent.com/ • Get relevant Gadgets and commercial items
- 6. Communication Strategy Tease Do early birds pricing Call your sponsors Engage with Videos Bring creative team Add a non-profit
- 7. Use PR or media Partner to talk about you before, during, after the event Use multiple press releases Give magazines and insights on the industry https://prglobalmedia.com
- 8. Send personal invitations to celebrities or local officials They attract the press Bring value Make it personal and unique They never come alone, so make a +1 or +2
- 9. Set a Digital Marketing strategy Email marketing | www.wondermail.eu Mobile Push | www.addaudience.eu Social Media Ads Content marketing Banner Ads Event platforms Ads | https://allevents.in/
- 10. Keep your datas clean • Collect your own data • Use email marketing to engage with your visitors • Keep your sponsors on the loop • Keep your numbers ready to rock next year • Thank the attendees after the event • Send Satisfaction surveys to know them better | https://www.getfeedback.com
- 11. INVITE THE MEDIA & BLOGGERS • Get extra exposure and impressions | https://invitethemedia.com • Get mention on Social Media • They engage more • They could write a piece about you • The bloggers/influencers now has an audience
- 12. 谢谢你
Editor's Notes
- Gallery with links for download, a dedicated Photography company, a cloud based for people to deposit their own pictures
- Usually free as it’s new Engage with people and entertain them Bring a Wow Effect! Put a Supercar works
- Break the ice for your visitors Make the Introduction Use event meeting app if needed
- Be congruent on your way to display your sponsor Step and repeat that is effective Place them when attention is High Repeat the message, before, during, after
- They attract the press, and bring values Make it personal and unique
- Collect your own data Use email marketing to engage with your visitors Keep your sponsors on the loop Keep your numbers ready to rock next year Thank the attendies after the event Send Satisfaction surveys to know them better
- Get extra exposure Get mention on Social Media The bloggers never comes alone They engage more They could write a piece about you