The document provides six secrets for effective packaging design from the consumer's perspective. 1) Break conventions to create differentiation using color and shape that naturally attract attention. 2) Keep communication simple and clear to convey key information in seconds. 3) Tell a story to give consumers a reason to buy beyond basic product information. Prioritize the most important messages and direct the eye accordingly. Consider all surfaces as the package is viewed in three dimensions. Original designs stand out on crowded shelves to engage consumers in those pivotal first seconds.