What is Brand Extension? Brand Extension is a strategy by which a company creates a new product or service category under its existing renowned brand. This strategy allows the company to launch the new product to the market with pre-established brand awareness. It also allows an organization to launch new products easily, obtain higher profits, reduce costs necessary to launch a new business and meet customers’ needs and wants.

1. Pune | Mumbai | London
An ISO 9001:2008 Company

2. Brand Extension –
A Crucial Way of
Expanding Brand Potential
Pune | Mumbai | London
An ISO 9001:2008 Company

3. The objective of Branding is to attract and retain
customers and other stakeholders by delivering
a product or service that is always in line with
the Brand Promise.

4. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
What is Brand Extension?
Brand Extension is a strategy by which a company creates a new product or service
category under its existing renowned brand. This strategy allows the company to launch
the new product to the market with pre-established brand awareness.
It also allows an organization to launch new products easily, obtain higher profits, reduce
costs necessary to launch a new business and meet customers’ needs and wants.
www.intericsdesigns.com
© 2021 Interics Designs Pvt. Ltd | All rights reserved

5. WHY IS BRAND EXTENSION IMPORTANT?
Businesses consider various Brand Extension strategies to boost their
market share, become more innovative, and create new product
categories. It has become a crucial step to help boost business and
engage new leads.
The Brand Extension process brings with it several benefits to
businesses. Corporations attain an increased Brand Image, reduce funds
needed for the development of a new brand, utilise promotional costs
efficiently, and increase revenue.
© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

6. ADVANTAGES
OF BRAND
EXTENSION
Brand Extension can help upscale businesses in various ways. Brands need to come up with
multiple strategies to stay ahead of the competition as the number of competitors is
constantly increasing.
Companies can gain revenue by creating new products, providing better customer
experiences and presenting new innovations or services. Brand extension is not a simple task
and can prove to be significantly more difficult when a brand strays too far from the original
product domain.
Brands take advantage of Brand Extension because it can:
● Help to seamlessly launch products in new categories.
● Enable brands to match their customers’ needs and wants.
● Help companies increase their revenue.
● Reduce the expenditure involved when launching and developing a new company.
● Encourage customers to try a new product from an existing and trusted brand.
● Reduce the customers’ risk because of the extension of the Brand Promise and Quality.
● Help brands efficiently use promotional budgets.
● Improve the holistic brand image.
● Provide a variety of products to the customers.
● Empower brands to attract more leads.
● Help revive a flagging brand or company.
© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

7. It is important to remember your customers’ needs and expectations from your brand
before engaging in Brand Extension. There are a few ways in which a company can
approach Brand Extensions:
© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
TYPES
OF BRAND
EXTENSION
1. LINE EXTENSION:
This is the simplest form of Brand Extension. This entails
the introduction of an existing product in a new way. A
new type of an existing product can be added to the
lineup. Alternatively, one can introduce the same exact
product in a different style, shape, colour, or size.
2. PRODUCT EXTENSION:
The launch of new products is a primary example of a Brand
Extension. Your product should ideally be related to your existing
portfolio of products or brand identity. Interics Designs can help
with new product launch in India.

8. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
TYPES
OF BRAND
EXTENSION
3. EXPERTISE EXTENSION:
An Expertise Extension works with the existing authority of
your brand. Brands tend to build on their existing
credibility to launch new products in areas related to those
they have credibility in and authority over.
4. MARKET EXTENSION:
A Market Extension is said to occur when a company starts to
explore a new niche or sector. For example, a company with a
strong position in the shampoo and haircare industry can extend
their brand to introduce new products in the pet shampoo range.
5. GEOGRAPHIC EXTENSION:
Companies that are confident in the potential of their product or
service can decide to extend into a new location. Geographical
Extensions can be tough, as they imply building new audiences
from scratch. Companies need to be aware of the viability of their
offerings in a new market.

9. HOW CAN INTERICS INBRANDS HELP
WITH YOUR BRAND EXTENSION?
Though brand extensions may seem straightforward or simple on the surface, they can be very complicated to implement.
In-Brands is a division of Interics Designs, the branding agency in India with over 34 years’ track record as a design agency, brand
launch agency, and packaging design company India. Interics can help you come up with product launch ideas in India. Interics
In-Brands has an impressive portfolio of clients for brand positioning strategy, startup branding, corporate identity program
in India, product launch strategy, creative packaging design, spatial branding, product packaging design in India,
effective Integrated Branding and much more.
Interics IN-BRANDS specialises in anticipating changing business, market and customer needs for developing Future-ready Brands that
set new benchmarks and generate a high resonance with audiences; while ensuring integrity and scalability across diverse platforms.
As a reputed brand consultancy and advertising agency in India, IN-BRANDS has a strong team of strategists who, with extensive
research to derive market, competition and customer insights, develop a comprehensive strategy that would help unleash the Brand’s
true potential.
Finally, with proven interdisciplinary skills and experience of Brand roll-out, we enable a seamlessly executed brand launch along with
synergistic brand communication across platforms and geographies – all while maintaining brand integrity with compelling design.
© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

10. CONCLUSION
Brand extension can be a great way to tap into the potential of existing brands - by exploring new products,
audiences and niches.
But a brand extension strategy can be complicated. It requires serious planning, research and focus to be
successful. An experienced brand partner like Interics IN-Brands can help with brand-focused consultancy that puts
you on track for bigger profits, larger customer base, and a stronger market presence.
© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

11. DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
+91 8744819236
To build and promote your brand
with strategic thinking, creativity
and assured results,
CONTACT US.
www.intericsdesigns.com
© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com