The Importance of Packaging Design

Pune | Mumbai | London
An ISO 9001:2008 Company
www.intericsdesigns.com
© 2022 Interics Designs Pvt. Ltd | All rights reserved

The Importance of
Packaging Design
Pune | Mumbai | London
An ISO 9001:2008 Company
© 2022 Interics Designs Pvt. Ltd | All rights reserved

Packaging design is one of the most powerful marketing mediums which is
still surprisingly underestimated by many companies. It can be your 24x7, 365
days lasting medium of advertising on retail shelves though it continues to be
a low priority for many brands. The packaging design and materials used in
the packaging work together in creating a perception in the minds of
consumers regarding the product's quality.

© 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
Packaging design is an extremely critical facet of marketing and needs to be a priority of any brand.
Packaging design is a medium to highlight a product’s unique selling (USP) while conveying the brand
identity. Unique packaging design not only permits the product to stand out from the crowd but also
contributes to the brand identity.
Evoking the right emotions is an essential part of an effective marketing strategy. Packaging design is an
obvious medium to evoke emotions in prospects. Packaging can be considered the promise of the brand
about their product and adds to the brand experience of consuming the product.

Some of the latest trends in
PACKAGING DESIGN

PACKAGING DESIGN
1. Use of illustrations & collages:
The use of hand-drawn elements is one of the most
popular trends in packaging design.
2. Increased use of gradients:
The use of Gradients are a simple and practical way to add colour
and texture to simple designs. The use of gradients in packaging
design is a major trend in the industry.

3. Use of unconventional typography:
Typography is by itself an art form. Choosing the right font is
crucial to brand communication. The use of unconventional
typography in packaging design is trending with unique fonts
and experimental, stylized text that gives your packaging an
edgy and potent look.
PACKAGING DESIGN

4. Use of handmade & handcrafted designs
The ‘Handcrafted Look’ is trending in the world of packaging design. An increasing
number of customers are preferring brown craft paper with plain white or black
printing. Shiny packaging is declining in popularity and the world of the slightly
unpolished ‘Handcrafted Look’ is here.
5. Introduction of sustainable packaging
As people become more aware of the environmental impact of packaging,
many businesses are placing more importance on the use of sustainable,
reusable and recyclable packaging. Fewer plastics and other non-degradable
materials are being used, with an increased focus on sustainable packaging.
PACKAGING DESIGN

6. Deployment of value-engineered packaging
This trend entails making the most of a product’s packaging by reducing waste,
maximizing space, and making the packaging functional in design. This trend is basically
about using every part of a product’s packaging for the most functionality – whether for
storage and shipping, repurposing and reusability, or advertising your brand.
7. The advent of personalized packaging
As personalized marketing has taken over in the digital arena, it has also become a
hot trend in packaging design. Many companies are now personalizing colours,
visuals, and even special messages for clients in their packaging design.
PACKAGING DESIGN

It is necessary for B2C businesses to understand how their packaging design represents the
entire brand. It not only informs about the contents but is also an extension of the brand.
While packaging design may not seem as important for a B2B company, it is still highly
recommended to invest in it. There are both short and long-term benefits of investing in high-
quality packaging. From improving the client experience to establishing the branding of your
company - great packaging design does it all!

How can
Interics
IN-BRANDS
help?
With the requisite market research and design intelligence, Interics
IN-BRANDS creates effective packaging designs that convey the
brand promise and benefits in rigmarole-breaking design that’s
aesthetic, practical and unique. From brand naming and label design
to structure design - our Packaging design process helps your
product develop your brand to stand out to your clients, and create
memorable experiences for them.

About Interics IN-BRANDS
Interics IN-BRANDS is a division of Interics Designs, a branding
agency in India with more than 30 years’ track record as a design
agency, brand launch agency, and packaging design company
India. We have an admirable portfolio of clients for brand
positioning strategy, startup branding, corporate identity program
in India, product launch strategy, creative packaging design,
spatial branding, cohesive Integrated Branding and much more.

An apt example
of a well-
executed
branding and
packaging
design project
by Interics
IN-BRANDS:
Client: Octagon Foods LLP
Brief background
Octagon Foods is an agribusiness company engaged in the business
of edible oil and nutritious food products.
With their years of experience in the field of food grains & edible
oils, Octagon sought to leverage its expertise and transition from its
purely B2B business model into the retail market by launching a
branded range of ‘Meal Essentials’ products.

An apt example
of a well-
executed
branding and
packaging
design project
by Interics
IN-BRANDS:
Approach
To differentiate Octagon from the competition, Interics positioned it as a
progressive, holistic agri-foods brand delivering high-quality, pure food
essentials packaged with expert care while creating collective well-being
through the value/supply chain.
Interics proposed to create the brand’s value perception by bridging the
business legacy and philosophy with modern nutritional awareness and
needs, in the consumer’s mind. SarvPure- Pratha Shuddhta Ki reflected the
Brand Motto and guided the brand’s unique visual expression combining
authenticity and rootedness with contemporary design appeal that was
resonant with consumer aspirations.

An apt example
of a well-
executed
branding and
packaging
design project
by Interics
IN-BRANDS:
Solution areas
Conducting an exhaustive brand naming exercise and finally arriving at
a brand name that conveys the ‘pure’ journey of the products from
farm to kitchen. The purity aspect was also eloquently expressed in a
Hindi tagline, designed to resonate with their TG.

An apt example
of a well-
executed
branding and
packaging
design project
by Interics
IN-BRANDS:
Solution areas
● Developing a strong and resonant visual identity for the brand.
● Developing a comprehensive packaging design strategy for the complete
range of products.
● Building a robust information architecture and packaging design based on
brand identity, visual language, colours, typography, imagery styles, product
descriptors, and other brand properties.
● Developing innovative & expressive packaging designs that conveyed the
brand story and differentiated product value for the various offering
segments in the SarvPure portfolio.
● Designing content-rich marketing collateral such as websites, brochures,
point-of-sale material, etc. for an effective, synergistic retail launch.

An apt example
of a well-
executed
branding and
packaging
design project
by Interics
IN-BRANDS:
Outcome
SarvPure was recently launched in regional markets. The initial impact of
the carefully thought out brand with clutter-breaking design is testimony to
the desired appeal and forthcoming growth of the brand.
Visit www.intericsdesigns.com to find out more about our
Packaging Design and Branding services.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
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