This presentation explain about 9 best tips for internet marketing & execution plan for internet marketing.

1. Introduction to Internet Marketing
Presented by:
Ankur PateL
CEO
Infotrex Services Pvt. Ltd.
http://www.infotrex.com

2. The Goal of Marketing
 To present your products/services to
the market in a way that makes them
more attractive than the
products/services of
your competitors.

3. Different Way to Market

4. Newspaper
 Advantages  Disadvantages
 Broad mkt coverage  One day life span
 Immediate  Limited demographics
 Flexible ad size  “Lost in the Crowd”
 Visibility of product  Lack of movement & sound
 Color
 Use of coupons
 People believe what they
read.

5. Radio
 Advantages  Disadvantages
 Demographic selection  Restrictive message length
 Immediate  Need for repetition
 Sound reinforcement  Short recall factor
 Quick flexibility

6. Television
 Advantages  Disadvantages
 Use of light, sound, motion,  Short exposure
& color  Expensive production
 Mass coverage  Expensive to air
 Immediate
 Demographic selection

7. Direct Mail
 Advantages  Disadvantages
 Demographic selection  Expensive
 Unlimited message length  Difficult to obtain “pure”
 Consistent reproduction mailing lists
 Direct response by order or  Long lead time
coupon  Negative reaction to junk
mail

8. Outdoor
 Advantages  Disadvantages
 Reaches large audience  Limited message length
 Long-term exposure  Expensive to produce &
 Color & graphics place
 Difficult to obtain the best
locations

9. Internet Marketing
 Becoming Very Important
 Young Generation Demands it
 Very Cost Effective & Measurable

10. 9 Tips for Internet Marketing
 1. Have a Nice Web-site Design, which
provides Valuable information about
product/services

11. 9 Tips for Internet Marketing
 2. Write initial content professionally &
place them scientifically

12. 9 Tips for Internet Marketing
 3. Publish Interesting Photos & /Videos

13. 9 Tips for Internet Marketing
 4. Publish Articles/Blogs/Press
Releases Regularly

14. 9 Tips for Internet Marketing
 5. Participate in Social Media
Sites(LinkedIn,Twitter,Facebook)
Regularly

15. 9 Tips for Internet Marketing
 6. Ask Feedback(online & offline) from
customers regularly

16. 9 Tips for Internet Marketing
 7. Send Emails/SMS Regularly in Mass
with good/valuable content and re-direct
users on the web-site

17. 9 Tips for Internet Marketing
 8. Search Engine Optimization & Paid
Ads on Google

18. 9 Tips for Internet Marketing
 9. Prompt Email/Phone/Online Chat
Support

19. How do we execute Internet
Marketing for your Business?
 ASK lots of questions about your
products/services/target audience
 Research for best keywords which
people might search on search engine
 Re-design your web-site & Re-writing
web-site content

20. How do we execute Internet
Marketing for your Business?
 Publish lots of content regularly –
Articles/Blog/Press
Release/Video/Audio
 Research for email addresses of
prospective customers & Send
interesting news/articles
 Participate in Social
Sites(LinkedIn,Facebook,Twitter etc.)

21. How do we execute Internet
Marketing for your Business?
 Apply techniques of SEO & get higher
rank in Search Engine(Google/Yahoo)
 Depending upon your budget, manage
Paid ads in Google
 Monitor web-site traffic & Provide
Email/Chat Support

22. Thanks for Your Time

Ankur PateL
CEO – Infotrex Services Pvt. Ltd.
M: 91- 9376133927 (India)
1-313-447-1275 (USA)
E-mail: ankur@infotrex.com