Mouneet Mehta explains the importance of having a strong web / online presence for any organization that wants to grow in today's internet age. This is a presentation created for the Business Excellence training Program of Life School in March 2011.

1. Business Excellence

2. How to grow your
business using the
power of the
Internet?

3. Primary Use:
Getting Relevant and Right
information
at the click of a button.

4. 2 Billion
search hits on Google
- EVERYDAY

5. India ranks 4th
in the list of countries with
Highest Internet Users
Having 81 Million users
Source: www.internetworldstats.com

6. Rate at which the internet users
are growing in India is
1520% each year

7. What are these people
doing on the Internet
?

8. Most people use the internet for
convenience.

9. Convenience in finding information
about anything
&everything

10. The biggest challenge a human being
faces today is the challenge to
choose
between options.

11. Making a choice to arrive at the
RIGHT DECISION
about a Product or a Service.

12. How do I buy a Music System
or a Laptop?

13. New technology DEMANDS newer ways
to communicate.

14. I can either go from store to store
Or I can just Click!

15. Internet presence of your organization
can be the most
economicaland effective way to
REACH OUT
to millions of users who may be in need
of your products or services.

16. What do you NEED to have an
ONLINE PRESENCE?

17. 1. a GREAT Website

18. People take DECISIONS based on what
they see, what others share with them.
Hence, Internet is not a
passive experience, but its a
SHARED EXPERIENCE.

19. Your website can be your
greatest marketing tool
which can replace an entire
team of people.

20. Lets compare our advertising efforts and cost to that
of Internet Presence.
Costs Life
Newspaper Ads: Lakhs 1 day
Hoardings: Lakhs 1 month
Television Ads: Crores a few seconds
Banners & Posters: Mostly illegal a few days

21. "Half the money I spend on
advertising is wasted,
the trouble is,
I don't know which half ”
– John Wanamaker

22. You
+ Millions of
Internet prospects

23. How can you create a
GREAT WEBSITE?

24. Websites are not just
text and images..

25. We need to keep the
USER
in mind.

26. Rich content
Ease of use
User Experience
Updated Content
Employee sharing
 Inbound links

27. A Great Website
should be able to
EDUCATE and ENLIGHTEN

28. Users should
WANT TO
share it with others.
These others would in turn
share it with more others.

29.  Easy to Remember
DOMAIN NAME
www.lifeschool.co.in

30.  Hosting on a FAST SERVER
Upgradeable as per future needs.

31. Examples of websites from various
category of businesses.

32. Jewellery
• Beautiful Photos of Jewellery
• Gold Rate
• Choose – Click – Gift
• Products
• Events – Awards, Fashion Shows, Offers.
• Collection – Premium Products
• Store Locator
• Order Status

33. Jewellery
• Promos with price mentioned (Rs. 999/-)
• Shop Online
• Invest Online – Schemes, Payment Options, Enrol, Account, FAQs.
• Wedding Planner
• Jewelogy – Cuts, Colors, Clarity, Carat Weight
• Knowledge Base
• Tips – Dos and Dont’s of wearing and caring for your Jewellery
• Search
• And the basics –About us, contact us, etc.

34. Retail / Distributor – Music Systems
• Products / Brands
• Knowledge Base
• Help me to choose the right system as per Room, Budget, Quality,
Performance, Output, etc.
• Accesories Suggestion – People who bought this also bought this accesory.
• Buy Online
• Service / Online Support
• Testimonials
• And the basics..

35. Construction
• Beautiful picturesof landscapes, 3D views of the buildings.
• Amenities
• Floor Plan
• Location Map
• Specifications – Wall, Concrete, Windows, Kitchen, Lift, etc.
• Completed Projects
• What to look for in a home?

36. Construction
• Awards
• Blog
• Finance Guide
• Testimonials
• And the basics..

37. What do you NEED to have an
ONLINE PRESENCE?

38. 2. Email and Email based Marketing

39. 3. Social Media

40. Do More with Less

41. Do More
More awareness
More prospects
More revenue
More referrals
More follow ups
More feedbacks
More communication
More convenience

42. With Less
Less cost of reaching out
Less efforts to reach out
Less waste of resources

43. Marketing through Internet is:
Inexpensive
Measurable
Targeted
Relevant
Efficient
Authentic
Convenient
Global