2. Responsive user interface No matter the platform, the content discovery interface needs to be interactive, and respond quickly to consumer queries. Clever interactivity and tight integration further improves the responsiveness.
3. Relevant recommendations TV recommendations need to provide personally relevant content from the very beginning. There should be a variety of recommendation types (such as editorial, personal, and popular recommendations) that encourage consumers to expand their viewing habits.
4. Integrated service There is ample opportunity for promoting Video on Demand and paid content from within the EPG. This helps viewers quickly catch up with a show, encouraging them to jump into a new show mid-season.
5. Multi-platform Consumers should be able to easily discover relevant TV anywhere - even if they don’t view the content on that particular platform. Since content discovery journeys regularly occur on mobile, web, and TV, it’s essential to integrate these platforms with a consistent service.
6. Transparency on personal information Consumers are more likely to embrace personalisation when the source and method behind the feature is clear.
7. Reduce support calls, not create ones The User Interface needs to be simple and intuitive, so consumers can quickly find what they want. This drastically reduces the number of support calls asking basic questions about TV schedules.
8. Respond to feedback The User Interface needs to be responsive to consumer preferences. This means if a consumer indicates that they dislike “Downton Abbey”, they will not see further recommendations for the show. This level of personalisation increases engagement and satisfaction.
