SlideShare a Scribd company logo
KEYWORDRESEARCH
ThefoundationofanysuccessfulPPC
campaign is its Keyword Research
Strategy.Thisreferstoselectingthe
bestkeywordstobidonthataremost
likely to getclicks and resultinto
conversions.
9STEPSTHATWILLHELPYOUCREATETHE
PERFECTPPCCAMPAIGN
ADCREATION
InPPC,Googleallowsonly3tinylines
ofcopy,inwhichyounotonlyneedto
get,butalsoholdthereadersattention.
Itshouldnotonlycatchtheirattention,
butalsoprovokethemtoclickonit.
LANDINGPAGEDEVELOPMENT
Landing Page is one more crucial
aspectofyourPPCcampaign.Using
landing pages can increase your
conversion rates and lower your
cost-per-click.Itshould do one of
these things:Give yourvisitorthe
information thattheyneed.Motivate
themthem totakethenextsteptocomplete
theaction.
ACCOUNTSETUP
Setting up an accountforyourPPC
campaignisveryimportantanditisbest
ifhandledbyaprofessionalspecialistor
agency.ThemainplatformsareGoogle
AdWordsorYahooBingAds,whichis
simpleandeasytouse.
TRACKING,INSTALLATION
ANDTESTING
Whateverserviceyouchoose,youcan
decide on how much you wantto
spendonitdaily/weeklyandsetalimit.
This makes sure that funds are
allocatedproperly.
CAMPAIGNLAUNCH
Beforethecampaignislaunched,you
needtomakesurethatallyourkeywords
andlinksareinplace.Youneedtoensure
thatyourservicesmatchtheexpectations
thattheconsumerswillhaveafterseeing
yourad.
MONITORPERFORMANCE
Once you have launched your
campaign,you’llhavetomonitoritona
regularbasis.Youwillincurcostsas
peopleclickonyourad,butyouneedto
seehowmanypeopleclickonit,what
keywordstheyuse,howmuchtimethey
spend on yourwebsite,how many
actuallyactuallymakeapurchase/contactyou,
etc.Thiswillgiveyouanideaabout
whatworksandwhatdoesn’t.
CAMPAIGNASSESSMENT
You can assess how effective your
campaignisbyseeing theconversion
rateandthenumberofleadsgenerated
byyourad.SuccessfulPPCcampaigns
arethosewhichGenerateLeads.
ANALYSISANDFEEDBACK
WhatworksinonePPCcampaignmay
notworkinotherPPCcampaign.Your
competitormayhavecomeup with
betterstrategies.LandingPageURLs
mighthave changed.A lotofsuch
thingscanhappenwhichcanseriously
affectyourPPC campaign.Hence,a
reviewreviewofmetricswilltellyouwhereyou
are going rightand where you are
goingwrong.
Alldata&imagesarebasedonthebestwecouldfindatthetime.
Weexpresslydisclaim anyliabilityforanyomissionsofinformationorerrorsinfact.
http://www.edgytal.com/9-steps-that-will-help-you-create-the-perfect-ppc-campaign/
http://cdn.minterest.org/wp-content/uploads/2012/04/image8.png
http://www.dwiz.com/images/smpics/SM-adCreation.jpg
http://www.itsupport24.com/wp-content/uploads/2013/04/landing-page.jpg
http://www.realestateseo1.com/wp-content/uploads/2010/12/international-ppc.jpg
https://www.infinitycloud.com/img/img-call-tracking-overview.png?v=1.1.3
https://www.tisindia.com/blog/wp-content/uploads/2014/11/Best-PPC-Strategies-to-launch-successful01.jpg

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9 step that will help you create perfect ppc campaign

  • 1. KEYWORDRESEARCH ThefoundationofanysuccessfulPPC campaign is its Keyword Research Strategy.Thisreferstoselectingthe bestkeywordstobidonthataremost likely to getclicks and resultinto conversions. 9STEPSTHATWILLHELPYOUCREATETHE PERFECTPPCCAMPAIGN ADCREATION InPPC,Googleallowsonly3tinylines ofcopy,inwhichyounotonlyneedto get,butalsoholdthereadersattention. Itshouldnotonlycatchtheirattention, butalsoprovokethemtoclickonit. LANDINGPAGEDEVELOPMENT Landing Page is one more crucial aspectofyourPPCcampaign.Using landing pages can increase your conversion rates and lower your cost-per-click.Itshould do one of these things:Give yourvisitorthe information thattheyneed.Motivate themthem totakethenextsteptocomplete theaction. ACCOUNTSETUP Setting up an accountforyourPPC campaignisveryimportantanditisbest ifhandledbyaprofessionalspecialistor agency.ThemainplatformsareGoogle AdWordsorYahooBingAds,whichis simpleandeasytouse. TRACKING,INSTALLATION ANDTESTING Whateverserviceyouchoose,youcan decide on how much you wantto spendonitdaily/weeklyandsetalimit. This makes sure that funds are allocatedproperly. CAMPAIGNLAUNCH Beforethecampaignislaunched,you needtomakesurethatallyourkeywords andlinksareinplace.Youneedtoensure thatyourservicesmatchtheexpectations thattheconsumerswillhaveafterseeing yourad. MONITORPERFORMANCE Once you have launched your campaign,you’llhavetomonitoritona regularbasis.Youwillincurcostsas peopleclickonyourad,butyouneedto seehowmanypeopleclickonit,what keywordstheyuse,howmuchtimethey spend on yourwebsite,how many actuallyactuallymakeapurchase/contactyou, etc.Thiswillgiveyouanideaabout whatworksandwhatdoesn’t. CAMPAIGNASSESSMENT You can assess how effective your campaignisbyseeing theconversion rateandthenumberofleadsgenerated byyourad.SuccessfulPPCcampaigns arethosewhichGenerateLeads. ANALYSISANDFEEDBACK WhatworksinonePPCcampaignmay notworkinotherPPCcampaign.Your competitormayhavecomeup with betterstrategies.LandingPageURLs mighthave changed.A lotofsuch thingscanhappenwhichcanseriously affectyourPPC campaign.Hence,a reviewreviewofmetricswilltellyouwhereyou are going rightand where you are goingwrong. Alldata&imagesarebasedonthebestwecouldfindatthetime. Weexpresslydisclaim anyliabilityforanyomissionsofinformationorerrorsinfact. http://www.edgytal.com/9-steps-that-will-help-you-create-the-perfect-ppc-campaign/ http://cdn.minterest.org/wp-content/uploads/2012/04/image8.png http://www.dwiz.com/images/smpics/SM-adCreation.jpg http://www.itsupport24.com/wp-content/uploads/2013/04/landing-page.jpg http://www.realestateseo1.com/wp-content/uploads/2010/12/international-ppc.jpg https://www.infinitycloud.com/img/img-call-tracking-overview.png?v=1.1.3 https://www.tisindia.com/blog/wp-content/uploads/2014/11/Best-PPC-Strategies-to-launch-successful01.jpg