Google remarketing remains to be one of the most powerful retargeting tools online. With its massive reach, you can deliver targeted ads to the right people at the right time. How many visitors have come to your website that did not make a purchase? Perhaps this time, they have made up their minds. Google remarketing is the best way to create follow-ups with potential customers. Learn how remarketing works in AdWords and start creating your list!

1. Google Remarketing Can
Help You Salvage Sales and
Increase Your Profits
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Whenpay-per-click(PPC)
marketingwasfirstdeveloped,your
smallbusinessmaynothavebeen
aroundtowitnessitsbirth.
However,bynow,ifyou’renot
usingPPCtogenerateleadstoyour
business,it’shighlylikelythat
you’releavingmoneyonthetable
thatcouldhavebeenusedtoboost
yourprofits.

3. IfyouarerunningPPCcampaigns,
youmaybedialedinwithalistof
solidkeywords,andmaybeyou
optimizedfornewplatformslike
mobile.Youprobablyrunasetof
consistentcampaignsaslongas
theyareconformingtoyourgoals
andbringingintargetedtraffic.
However,therearemanyfacetsto
PPCthatcanstillbeutilized.Ifyou
aren’tremarketingyourkeywords,
youmaybemissingoutonan
importantsourceofincome.

4. ThePPClandscapehasdevelopedto
thepointwheremoresophisticated
targetingstrategiescanbeutilized,
whichwillallowyourbusinessto
interactwithapotentialcustomer.
Googleremarketingshouldbe
implementedaspartofyour
strategyifitisn’talreadyincluded.

5. HowRemarketingWorksin
AdWords
RemarketinginAdWordsallows
youtoengagewithpotential
customerswho’vealreadyvisited
yourwebsitebutdidn’tbuy
anything.

6. ByutilizingGoogleremarketing,
youcanensurethatyourbrand’s
goodsorservicesareinfrontof
potentialcustomerswhentheyare
surfingthenetinrelevantplaces.
Thisremindsthemofthe
interactiontheyalreadyhadwith
yourwebsiteandencouragesthem
tocomebackandinvestigate
further.

7. Thismarketingstrategydoesn’t
costyouanythinguntilyou
receiveaclickonyourad.It
providesagreatwayforyouto
reconnectwithpeoplewhohave
showninterestinyourbusiness
andthenenticethemtomakea
purchase.Whenanindividualis
lookingforaproductorservice,
theymayberesearchingdifferent
pricesandspecifications.

8. Youprobablyknowbyyour
internalanalysisthatcart
abandonmentratescanbehigh.
There’shugepotentialintargeting
theseindividualsandgettingthem
tocomebacktoyoursmallbusiness
byunderstandinghowremarketing
worksandimplementingit.

9. LookingatanExample
Itcanhelptolookatanexampleto
understandhowthisprocessworks.
Let’ssayyousellshoesandboots
online,andhaveapotential
customerlandonyourwebsite,who
isspecificallysearchingforcowboy
boots.

10. They’lllikelygothroughdifferent
styles,colors,andsizes,andthey
maychooseoneormoreofyour
productsbyplacingthemintotheir
cart.Thentheyleaveyourwebsite.
Peopleliketokickthetiresbefore
makingadecision.

11. IfyouputaGoogleremarketing
campaigninplace,you’llhavea
chancetocatchtheattentionofall
thepeoplewhohavedonethissame
thingonyourwebsite.Youcangather
informationrelatedtothetimespent
onyourwebsiteandutilizeitto
enticethem.Atonepoint,youknow
thatthesepeoplehadaninterestin
yourbusiness.

12. Whynotshowthemthecowboy
bootstheywereinterestedinthe
nexttimetheyhoponlinetosurfthe
web?Youcantakethecowboyboots
theyaddedtotheirshoppingcart
andcreateatargetedadthatreaches
outtothem.Byremarketingin
AdWords,you’llkeepyourbrandin
theirmind.

13. SettingUpRemarketing
Campaigns
Nowthatyouunderstandhow
remarketingworks,youcanbegin
implementingthisimportant
strategy.Usingyouraccount,you
mustlearnhowtosetupmarketing
listsinAdWords.

14. First,nameyourlistandthendefine
thesetofrulesandwebsitevisitors
you’dliketoinclude.Thiscreatesa
special“remarketingtag”onthe
backendofyourwebsite,which
allowsyoutospecifytheservices,
products,orpagesyou’dliketo
focuson.

15. ByimplementingGoogle
remarketing,youcanspecifythe
productsorservicesthatcustomers
mightlookatwhentheywantto
comparisonshop.Youcancreate
yourremarketingcampaignsfor
thosespecificlandingpages.Ifa
customerdecidestovisityourpage,
acookiewillsetitselfupontheir
browser,whichwillhelpshowyour
retargetingadstothemwhenthey
arevisitingrelevantwebsites.

16. Theadsyoucancreatetoremarket
tocustomersarehighly
customizable.Byanalyzingyour
datareports,youknowthepages
theyvisitedandwheretheyexited
yoursite.Thisgivesyouachanceto
createadmessagingthat’sthemost
relevanttotheiractions.

17. Forexample,whentheyleavespecific
cowboybootsinyourcartandthen
abandonthem,youcansendthema
customremarketingmessagethat
invitesthembackwithinacertain
periodtogetadiscount.Thereare
endlesspossibilitieswhenyouutilize
remarketinginAdWords.

18. Whenyouutilizethisstrategy,it’sa
fantasticwaytoconvertcurious
shoppersintopayingcustomers.
Whentheycontinuouslyseeyour
brandinrelevantplaceswhenthey
aresurfingorsearchingforproducts,
theymayrecognizeyourbrandand
renewtheirinterest.Byre-engaging
withthem,itdeepensyour
relationshipandgivesthemthe
nudgetheymightneedtogetthem
backtoyourwebsite.

19. WhenyouwanttouseGoogle
remarketingwithyourbusiness,our
webdeveloperscanassistyou.
AdvancedDigitalMediaServices
wouldbehappytohelpwithyour
marketingneedsbyimplementing
provenstrategiesthatwork.

20. info@advdms.com
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(877)237-6969
PHONE NUMBER
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